Welcome to Shake Shack's West Village Innovation Kitchen, where you can indulge in gourmet twists on fast-food classics, from juicy burgers to trendy chicken nuggets.
"Shake Shack is going where no burger chain has gone before — except maybe White Castle on Valentine’s Day. The restaurant founded by Danny Meyer will turn a handful of its locations into fine-dining palaces later this month, complete with a prix-fixe menu, table service, fancy plates, white tablecloths, gold utensils, wine glasses, and lots of truffles." - Luke Fortney
"Enrique Olvera, the acclaimed chef behind Mexican restaurants Cosme, in Manhattan, and Pujol, in Mexico City, will team up with Shake Shack for a one-night tasting menu on November 10." - Luke Fortney
"Shake Shack CEO Randy Garutti told investors during the company’s latest earnings report that the public chain plans to rectify the situation in part by adding more menu items that crowds can rally around. Garutti says the team is plotting to re-introduce the chain’s popular hot chicken sandwich to the restaurants, as well as new spin-off — hot chicken nuggets." - Erika Adams
"Pastry purveyor Dominique Ansel Bakery, famed for its trademarked Cronut, is collaborating with Shake Shack on two new limited edition breakfast menu items: an egg katsu sando ($8) and a “morning maple latte” ($3)." - Kayla Kumari Upadhyaya
"Shake Shack in West Village serves as the new test kitchen where the brand experiments with new menu items. Customers can try exclusive items like chicken nuggets, a pancake and bacon frozen custard, or a cheeseburger topped with tempura watercress. The test kitchen allows Shake Shack to maintain its innovative edge by testing products on a smaller scale before nationwide rollout." - Stefanie Tuder