Shin-Zushi 新寿司

First free day in Sao Paulo after 5 days of business. Google says that SP has the 2nd largest population of Japanese people in the world here, ~2 million, after Japan. Expectations were high as 1.2K folks gave this place a 4.5 average. This combined with the large Japanese population only drove our expectations higher. When we arrived without reservations, we were told that there was no seating available for the rest of the evening. As we waited outside to search for another restaurant, a server came out and told us that they could squeeze us in. They separated a 2 top from a 6 top to accommodate us (yay!). We ordered the grilled squid, but later were informed that they were sold out. We ordered the grilled sardines and fried oyster appetizers. The sardines weren't sardines, but they were flavorful and well grilled. The fried oysters were overcooked and dessicated, but fresh. Our entree was the large sushi sashimi platter. Everything was fresh and flavorful, but maybe due to our expectations, as previously stated, we were underwhelmed. The knife skills, presentation and plating were sadly lacking and below supermarket or airport quality sushi. The rice was hard and some grains were undercooked and all the rice was under vinegared. Again the seafood ingredients were almost as good as that in Tokyo, Osaka, NY or LA, but the plating, cutting skills and overall presentation was not representative of the art of sushi. Trying hard not to sound like a sushi snob, but the training required to be a Itamae, then Taisho is admirable. A major part of the allure of sushi is that half is art for the eyes, half for the pallet. Only the pallet side was represented on this evening.

Went to Shin Zushi on a Saturday, around 2pm and could luckily find a place at the bar, next to people who were there for the tasting menu. Although I got there pretty late, the chef was really nice and still served me majority of the tasting menu courses! The ingredients are extremely fresh and the dishes are dreamy, to the point I could not even remember to take photos of every plate! Definitely going back for another great experience..

Ken treated us to an exquisite Omakase experience! We loved sitting at the bar and enjoying the friendly banter and great energy of the team there. They clearly love what they do. Each course was better than the last... ending with a creamy Yuzu infused fruit pastry. If you enjoy good sashimi, this is hands down the best sushi experience in the area!

The quality of fish was amazing and the flavors weee on point. It can get a little loud here though. Ate here twice in a week and will be back surely

Was celebrating this weekend and decided to get the Omakase. Expectations were met but not exceeded, given that we are talking about a R$250,00 gastronomical experience (drinks not included). Don't get me wrong, dishes were extremely well crafted, but some of them you can find in regular restaurants for a better price. They say that the counter Omakase (priced at R$300,00) is more unique and worth the extra 50 bucks, so I recommend you go for that one. Still 5 stars for this very traditional restaurant.

This is my go-to spot whenever I hit SP. Best Omakase I've found so far Fresh cuts and awesome rices Sometimes it is slow for each sushi to arrive so u gotta be patience Both of the times I got Omakase for lunch both took me 3 hours

I’ve been here many times and it has never disappointed. Food is incredible, you can easily compare the sushis with the top places in SP. Quite expensive but worth it.

Overpriced, underdelivered. Went for dinner on a Friday night. £40 for an entry-level dish, double that if you don't want to leave hungry. Sashimi arrived slimy and the tuna was grey. Presentation lacking. Super noisy inside, struggled to have a conversation. Super disappointing