Shoji

Bar · South of Market

Shoji

Bar · South of Market

4

140 New Montgomery St, San Francisco, CA 94105

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Highlights

Cafe and bar serving craft cocktails, sake, wine, and coffee  

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140 New Montgomery St, San Francisco, CA 94105 Get directions

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140 New Montgomery St, San Francisco, CA 94105 Get directions

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restroom
alcohol

Last updated

Aug 9, 2025

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@eater

The Best New Cocktail Bars in the San Francisco Bay Area | Eater SF

"Is Shoji a bar or a restaurant? Or is it a cafe? Honestly, don’t think too hard on it, just enjoy the plethora of offerings this establishment has to share from morning to night. During the day, it’s a thoughtful cafe with coffee and matcha drinks, plus pastries to boot. At night, it’s a sleek spot for smoke-whisped cocktails and burgers doled out to tables in pans of bubbling cheese. There’s a strong selection of NA drinks, if your night is leaning that way, but otherwise let your palate guide you through an adventurous night of food and cocktails." - Dianne de Guzman

https://sf.eater.com/maps/best-new-cocktail-bars-san-francisco
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@eater

San Francisco’s Best Coffee Shops | Eater SF

"The new sexy hangout in SoMa is worth headed to for dinner, yes. But the first face of the multifaceted gem that is Shoji to debut in the city was its tea and coffee service. It’s absolutely worth the hype: the matcha heads crawl around the corner to get Nekohama unsweetened lattes and einspanners, while coffee lovers can find award-winning barista-founded coffee roaster MAME on bar." - Paolo Bicchieri

https://sf.eater.com/maps/best-coffee-shops-san-francisco
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The Best New Restaurants in San Francisco, July 2025 | Eater SF

"Ingi “Shota” Son, of Shota and Sushi Hashiri, just opened a major New Montgomery Street Japanese cafe and restaurant. For now, this is a destination for fans of dizzyingly good coffee drinks, with menu notes presented like bottles of wine, and elegant interior design. Chef Intu-on Kornnawong, formerly of Jo’s Modern Thai, provides support on the dinner side, which features buzzy dishes like a cheese-bubbling burger served in a cast iron pan and hojicha affogato." - Paolo Bicchieri

https://sf.eater.com/maps/best-new-restaurants-san-francisco
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The Best Restaurant Desserts, Pastries, Ice Creams in San Francisco | Eater SF

"A confection historian might have the answer, but the odds of a matcha affogato showing up at a restaurant in San Francisco — a pink Kit Kat tile planted in the middle like a flag — are real low. The team at Shoji corrected that flub in the city’s legacy. The newcomer is a cafe by day and club-ish restaurant by night. The matcha affogato, a fruity sensation showcasing a soaring medley of fruity notes, could be served under a bridge and still draw a line." - Paolo Bicchieri

https://sf.eater.com/maps/best-desserts-san-francisco
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Thao Ha

Google
Drinks, dessert, and food were very good. The 4 signature cocktails I tried were all very unique and balanced. You can actually taste all the ingredients listed. Both types sandos were super good and well seasoned. The sauce on them is tangy and delicious. I really like their Matcha Parfait. The dessert let's the bright and bitterness of the matcha shine. Service was a bit slow and you'll have to wait a bit for a table but its definitely worth the wait

Anuva Agarwal

Google
There was a very long line when we reached. We waited almost 30 mins. We got the matcha Einspanner Latte and it was really good. This place doubles as a speakeasy style bar and cafe. It requires reservations for the bar. The ambience at the bar was really nice. The cafe seating is outside in a patio which was really spacious and nice as well. The only complaint is that you need to order first before getting a cafe seating and the ordering line moves really slowly. Even after ordering you have to wait quite a bit to receive your order and you need to wait near the counter. I think they should separate out the cafe and bar entries to make it a smoother experience.

Debbie Celeste

Google
My experience at Shoji was absolutely remarkable. The dishes were exquisite, featuring delicious bites that burst with unique Thai-inspired flavors. It truly was a divine dining experience! The ambiance and overall vibe are exceptional, making it a must-try if you're lucky enough to secure a reservation. I highly recommend this gem! Thank you Chef Intu! Wishing you continued success!

Grace

Google
Their matcha einspanner is SO GOOD and the ambience is cozy! The wait for einspanners can range about ~20mins due to long line to order and they batch make it with other orders, so I wouldn’t recommend coming here if you’re in a rush. If you’re ordering their other drinks, it would be less wait time.
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Michelle H.

Yelp
Finally, we have a cafe offering amazing Matcha Einspanners in SF! Out of all my favorite cafes in the city for matcha, Shoji definitely stands out because of their Matcha Einspanner, which in my opinion, is the most worth-it item to order here. It's perfectly balanced with the sweet cream on top and strong matcha flavor (not too sweet at all). I also tried their Seasonal Latte (iced) which had a house-made Vanilla, Cardamom, and Brown Sugar syrup as well as their Hojicha Latte (hot). I'd probably pass on both of those next time and always opt for the Matcha Einspanner, or if I'm feeling less fancy, try their regular iced Matcha Latte instead. Note that while the interior of the cafe is beautiful and the tables honestly look perfect for studying and getting work done, they don't offer WiFi. A bit disappointing since the seating area to me seems like the perfect place to focus and get work done, but I understand their perspective as well. Regardless, a great place to chat with friends either inside or outside on their patio. Once you step behind the curtains separating the front of the cafe where you order, you'll feel like you entered into a whole new vibe (almost like a bar!). Will definitely be back for their Matcha drinks and I'm excited and hopeful that they'll add more Einspanner variations to their menu. Love that they're in the FiDi area as well for a quick caffeine pick-me-up!
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Kevin P.

Yelp
I came in during lunchtime and there was a small line out the door. Upon entering we noticed that the interior was well decorate and the menu was small and specialized in matcha. Their special was the matcha einspanner but I opted out since I thought it might be too sweet. I ended up getting an iced matcha drink with no additives. The other side of the wall is a bar with a nice vibe to chat/have a date. Plenty of room out back and has a kitchen. Looking at social media and everyone's drink inside, I assume their specialty was matcha. The matcha drink I got was a bit bland and tastes milky(I guess it was just matcha and whole milk) but I expected a more matcha taste. Might come back to check out the back bar!
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Hillary H.

Yelp
I was so excited to see this upscale cafe open up in the SoMa area. It's located at the bottom of the Pacific Bell building. They're only open on the weekdays until 3pm but I hope they extend their hours. Upon entering the cafe, there was a short line outside but it went by pretty quickly. We waited 5-10 minutes on Wednesday at 1pm. The cafe is pretty small and there isn't a ton of space to sit at the front. However, once you walk through the curtains, there's a whole bar and outdoor patio in the back. You can sit at the bar or lounge chairs to enjoy your drink. A ton of people were doing work here but they do play Japanese pop, so it could be loud at times. We ordered the Matcha Einspanner which came out to almost $8. It's quite steep for the size of the drink. It was mostly cream on top with a ton of ice cubes. I thought the cream over powered the matcha. It was also a bit hard to drink through their glass cup. Not sure if I'd come back for their matcha but I'd like to try their coffee next time.
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Alyssa Mae L.

Yelp
Decided to stop by after seeing this place a lot on social media! I came by around 11AM and there was a bit of line. When I ordered, staff kindly let me know it would be another 10-15 minute wait. I figured I'd stick around since I made the trek anyway. I went with the famed matcha einspanner with an oat milk alternative. My total came out to $9 which is pretty steep for the size. The wait indeed took around 10 minutes. The immediate cafe space is tiny but there is also an area with a bar and booth seating for folks who weren't taking their drinks to go. The matcha itself was disappointing. While the kinako powder was a delicious touch, the overall matcha flavor was lacking. Additionally, it was grainy - not sure if it was from the drink, the cream, or the kinako powder. Overall, I'm happy to say I have tried Shoji, but I'm not sure if I would return for their matcha.
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Brenda M.

Yelp
I love the service. It's so clean and efficient. Love that you can sit and relax on the booths and enjoy your drinks. They have Japanese music playing on the background. Makes me feel like I'm back in Japan. I ordered the season latte. You can really taste the vanilla and hojicha. Perfect on a cold day like today. For matcha lovers this is a perfect latte. You can really taste the matcha and it isn't too sweet!
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Andrew John D.

Yelp
This is one of the more aesthetic matcha einspanner's I've had in San Francisco! You absolutely need to order this "for here" and enjoy it either in one of their comfy lounges or at the bar. I came on a weekday morning, and it was just a 5-10 min wait. The service here was SO good!! The staff remembers your name when you order and bring your order to your table (even though this is just coffee!) Everything is super clean and modern. Okay, onto the matcha. I love the foam they added on top, and the matcha flavor was good! Not the strongest matcha flavor, but it's a solid drink I would order again. This is definitely more for the presentation and vibes (with tip it was about $9), but it makes me excited to come back to try their food! It's a beautiful space.
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Shania W.

Yelp
I was initially really excited for Shoji's opening as a new option in FiDi. The most impressive thing is their space. It's absolutely gorgeous inside, and I'm looking forward to seeing what happens with the restaurant / bar that will open. However, I didn't love my drink. I ordered the Matcha Einspanner, which came out to about $9 (with milk substitute). Aside from being overpriced, the matcha wasn't good. It was super watered down, very grainy, and had very little matcha flavor. The cream also was not good; it had that oily texture that stays in your mouth after in an unpleasant way. I thought the kinako added a nice touch, but there was way too much about it in a way that was overwhelming. In general, I would not get this drink again. On top of that, the service was really slow. I waited over 15 minutes to receive my matcha, and there was only 1 other customer. Therefore, I am hesitant to return to Shoji.
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Cherylynn N.

Yelp
Looking to impress someone on a coffee/tea date? One word: Shoji. The owner(s) have beautifully transformed the former Trou Normand space into a sexy and sleek cafe by day and upscale restaurant by night with an awesome courtyard patio. I expected nothing less from Michelin starred Chef-Owner Ingi Son (The Shota). Shoji softly opened this week (weekdays only) with dinner service expected mid to late March. They're currently working on the food menu with James Beard's semifinalist, Chef Intu-on (formerly Jo's Modern Thai). Full bar. C A F E M E N U * Espresso drinks (Linea's reserve blend), matcha + hōjicha (Kettl Tea), etc. One size drinks: $5-$9. - Dairy alternatives: oat or almond milk (+$1) Pastries to come. 5% SF Mandate D R I N K S * Matcha Einspänner: Seion matcha, milk, house sweet cream, kinako ($7): https://tinyurl.com/433du3rn One of the very few places in the city serving this Korean twist on Vienna Einspänner (Austria) that's become a viral trend. It's coffee or tea topped with whipped cream. The seion matcha is hand-whisked to order - robust earthy, slight vegetal bitterness that's softened by the milk. The whipped sweet cream provided a creamy mouthfeel and a hint of sweetness. Loved the sprinkling of kinako (roasted soybean) powder for a deliciously roasty flavor. No sweetener needed. * Mocha: Espresso, dandelion chocolate, steamed milk ($6) Not mine but can we appreciate the pretty latte foam art? S E R V I C E Warm, welcoming hospitality by manager, Shar and the baristas. Order at the counter and they'll deliver your drinks to you. A M B I A N C E Beautiful bar area with stunning Japanese garden mural, exposed brick walls, and handful of cozy booths. Quaint patio that's covered and with overheard heatlamps. P A R K I N G Most street parking on the weekdays are yellow zones (commercial loading) but got super lucky and found parking across the street. Overall - Shoji, the highly anticipated new project from Chef Ingi Son didn't disappoint. Looking forward to returning for their dinner service!
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Marcela S.

Yelp
I had a great first experience at Shoji! You can take your drink to go or sit in the booth and bar seating area. It's sophisticated, ambient interior. Friendly service as well. Matcha einspanner: a balance of sweet and nutty, with a strong matcha taste. Love to see more einspanner options in SF and the Bay Area. Their menu consists of traditional to specialty drinks. Michelin starred Chef Ingi "Shota" Son has opened Cafe Shoji, and the bar and restaurant is coming soon.
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Cheri L.

Yelp
This is the newest top notch experience in the city! This modern Japanese influenced spot serves quality variations of coffees and teas, handcrafting each drink to order. They have a to go station, but if you have the chance I definitely recommend dining in because they have this beautiful area with cozy bar and booth seating. Service is super friendly and feels very casual cafe meets fine dining. Here, I enjoyed their yummy matcha einspanner with house made sweet cream and kinako powder. They are setting up certain days for pastries and eventually a bar/restaurant too, so stay tuned for those. It can be a little pricey for an everyday thing but if you're looking to elevate your cafe experience definitely stop by soon for a nice treat.
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Adel W.

Yelp
Such a beautiful new space with a thoughtful menu! They have a great bar and patio area that is cafe seating during the day, and even service that can bring you water/your drinks. I tried their matcha einspanner and it was super yummy with kinako powder on top! Would definitely come back for a relaxing midday treat. Even the bathroom is huge and pretty.
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Cheryl L.

Yelp
Amazing matcha! A relatively new cafe tucked away in fidi. The concentration and flavor of matcha was so strong, I loved it! There's also seating where the bar area is, as well as a back patio. Highly recommend for anyone in the area!
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Ralph R.

Yelp
My new favorite cafe in the city! They've got a great selection and a seasonal selection. Definitely the best coffee I've had in a while - quality is excellent. Their interior is beautiful! You can tell they carefully put an incredible amount of detail and consideration. I will be back again very soon!
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Calla Y.

Yelp
There's plentiful seating and really comfy booths, but unfortunately, no outlets or WiFi. Unless you have a full battery and a hot spot, I would not recommend this place for a workspace. Now onto the matcha: My friend and I ordered the matcha einspanner. We haven't had too many, so we had a pretty open mind. We loved how the einspanner had kinako powder on top (which I believe was a Shoji personal touch) We did think the cream was a bit too overpowering (which might be common for all einspanners) The cup is also beautiful when it comes to presentation, but it was a bit inconvenient to sip on casually. They do have plastic cups and lids, which you can pour your drink into after your in-person experience.
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Anivesh B.

Yelp
i work next door, and was pleased to see this spot open up! we got the matcha einspanner and the seasonal latte. the einspanner's whipped cream was top notch. the kinako sprinkles was a nice touch. the syrup in the seasonal latte was indeed giving winter. bar area was chic, and the patio was welcoming. looking forward to the pastries and food options.
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Lisa B.

Yelp
I tried the matcha einspanner with house sweet cream--it was good, but not amazing. Enjoyable for the moment, but not something I'd go out of my way to have again.
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Areeta W.

Yelp
SF's newest Matcha cafe! They just recently opened in FiDi and blew up on Tiktok with their bar aesthetics. They're located inside of a corporate office building and when you walk in, it looks like a regular cafe with all of the white interior but once you go past the curtains, you're transported to a NYC-like bar with super high ceilings, comfy leather booths, and a huge wall of alcohol. They have no wifi and gets a bit loud for meetings. My friend and I got the Matcha Einspanner $8. I ordered a bit after her but mine came out first and it took like 20 minutes. Their system of serving drinks seems inefficient because they go up to each person/group with a plate of drinks to see what the customers ordered. The drink was good like light sweet and a bit nutty because of the kinako (roasted soybean powder) they added on top but I wished the matcha was stronger. I'd come back to try their other matcha!
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Surbhi C.

Yelp
We went to this place today and before entering there was line outside which wasn't that bad however when we went to order they took 34 mins to bring our coffee out. We ordered at exactly 2:28 and didn't get our coffee till 3:02 pm which is pathetic. They weren't under staff either but were all over the place and slow as hell. I do understand that they are new and it can happen but 30 mins for a coffee with so many employees is ridiculous. Also they told us they were out of matcha, can't do an iced mocha and also can't add their house cream to cold brew and literally while we were leaving the girls sitting next to us asked the server if they could get any matcha and the server got it to them. The only good thing about the place was that it was pretty and the server did give me a splash of oatmilk. You guys can do better or atleast get a better manager to operate this place. Extremely disappointed for this cafe to be like this.
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Neha J.

Yelp
Cafe was cute! I tried the matcha einspanner. The kinako (soybean powder) and whipped cream added a nice nutty flavor and smooth texture to the drink, but the matcha was definitely a bit grainy.
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Johnny O.

Yelp
Great ambience and diligent staff with impeccable skills. High quality beans, and nice quality mugs.
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Cullen W.

Yelp
Hojicha delicious! Cafe ambiance is super cool! Love the music! Wow! Such a great addition to Soma! Staff super friendly