Smiley Coffee

Coffee shop · Lower East Side

Smiley Coffee

Coffee shop · Lower East Side

2

138 Ludlow St, New York, NY 10002

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Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null
Smiley Coffee by null

Highlights

Specialty coffee, curated culture, exclusive merch, fashion, lifestyle  

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138 Ludlow St, New York, NY 10002 Get directions

smileycoffee1972.com

$1–10

Information

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138 Ludlow St, New York, NY 10002 Get directions

+1 786 546 6868
smileycoffee1972.com

$1–10

Features

coffee

Last updated

Aug 11, 2025

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@infatuation

NYC’s New Restaurant Openings - New York - The Infatuation

"Smiley Coffee is a cafe from a company that trademarked the  smiley face back in the 1970s. The same company also markets smiley-face wine, and clothing, and everyone who works at their Lower East Side spot wears the requisite yellow uniform. Drinks include matcha lattes and a signature Cloud Cap—essentially an iced cappuccino with cold foam." - will hartman, willa moore, molly fitzpatrick, sonal shah, bryan kim

https://www.theinfatuation.com/new-york/guides/new-nyc-restaurants-openings
View Postcard for Smiley Coffee
@infatuation

Smiley Coffee - Review - Lower East Side - New York - The Infatuation

"Smiley Coffee is a cafe from a company that trademarked the smiley face back in the 1970s. The same company also markets smiley-face wine and clothing, and everyone who works at their Lower East Side spot wears the requisite yellow uniform. Drinks include matcha lattes and a signature Cloud Cap—essentially an iced cappuccino with cold foam. We haven’t been here yet, but want you to know this spot exists." - Willa Moore

https://www.theinfatuation.com/new-york/reviews/smiley-coffee
View Postcard for Smiley Coffee

Carolina Richardson

Google
I ordered an oat milk latte and it tasted sour. I wasn’t sure if the milk itself was bad or the coffee beans themselves have very acidic notes, but my coffee unfortunately was not very good- but my husband’s Americano tasted fine. The service and aesthetics are good, but coffee has not yet been perfected.

Mark Deleon

Google
I absolutely LOVE this place for the ambiance, the aesthetic, and the way it feels like European cafe culture. The staff is also very friendly, and I love that they play jazz music inside. HOWEVER, and I hate to say it, the coffee is not very good. It appears the baristas are not dialing in the beans correctly and either under or over extracting. If they’re able to master this, this will undoubtedly be the spot. Nothing worse than loving everything about a coffee shop, except for the coffee itself :(

Ashley Wagonlander

Google
Super cute coffee shop with excellent coffee. Really enjoyed stopping in here.

Lukas Ehrlich

Google
So, the place itself is super cool, very quirky. However, for what you pay, you get a small amount of coffee / matcha which tastes very average

Gregor J. Rothfuss

Google
The drip coffee was really good. Not sure what the concept of this coffee shop is, but whatever.

Zachary Lane

Google
Stopped into Smiley Coffee Shop while I was roaming around the city. The coffee? Smooth, strong, and priced like they actually care about folks just trying to get through the morning without burning a hole in their pocket. Place had a warm vibe, people smiling like they meant it. Felt good to sit there for a bit. Only thing that got to me was seeing a dog jump up on the counter. I love dogs, don’t get me wrong, they’re better than most people. But where folks are getting their coffee and food? What got me more is that no one said a word to the dog’s owner. That’s really where the issue starts. You can’t blame a dog for being a dog but someone’s gotta step in when it crosses the line, especially in a place serving food All in all, worth stopping by if you're in the area. Just hope they keep the counters for the coffee, not the canines. – Zach

Ariel G

Google
Easily my favorite coffee shop in the city (maybe even in the country). They take coffee seriously but don’t sacrifice the aesthetic and appeal of an upscale and nice cafe. To top it off, the prices for the quality that you get is incredible. Will be coming here as often as possible :)

Henia G

Google
Obsessed with this new coffee shop! The coffee and pastries are delicious and so reasonably priced. Great quality overall. The ambiance is so aesthetically pleasing - cutest new coffee shop in NYC a must visit!
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Whitney D.

Yelp
This is a cute coffee/ clothing shop. They have other accessories too. I had never heard of this place before seeing it on social media. Their menu looked good for coffees and other drinks. I went with the Cloud Capp as that is what the viral drink from this place is. It was tasty but comes in a small cup and for the price it's a bit steep. The cold foam disappears quick if you are not a fast coffee drinker like myself. I would go back and try one of their other drinks. The staff who worked here when I was there was very nice. So, honestly I would give this place 3 stars. But the coffee and customer service mad me it go up to 4. There is really nothing that special about this place to me at least.
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Alexis S.

Yelp
I popped by to check this cafe out as I have been seeing it across social media. It's part cafe, part clothing store with some bench seating indoors and a few tables outdoors. The ambiance is very cool with lots of dark wood tones and pops of a mustardy yellow. It's a very Instagram worthy aesthetic. They have a pretty solid menu of coffee and tea drinks, alongside some signature drink items. I ordered the coco matcha cloud and it was really good. My only qualm is that the drink was $7.50 and absolutely tiny. The service was warm and friendly, but I don't know that I'd go out of my way to come here again.
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Evelyn H.

Yelp
As a New Yorker I have no problem paying up for coffee and / or waiting in line, but Smiley Coffee was next level ridiculous. There was NO wait to order and yet they insisted people line up outside (forcing hype?). Even more egregious was my "Cloud Cap" that cost $8+, had less than 6oz of actual liquid and the cold foam was totally nonexistent. Avoid!!
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Brittany K.

Yelp
Came here with my husband on a Sunday afternoon. I got a matcha and he got a cold brew. Both were delicious and the matcha in particular was great, not one of those places where it just tastes like a cup of milk. The place was really pretty also!

Henia G.

Yelp
I am obsessed! Adorable branding and ambiance. Coffee and pastries are delicious and so reasonably priced, especially when compared to other specialty coffee ships these days. One of my new favorite coffee shops. The merch is also super cute!

Kelly M.

Yelp
This place is nuts- my size "small" was $9 and the cup is the height of my index finger