Afshin Afshar-Ghasemlou
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Discover the Hidden Gem in North Beach, San Francisco
Those who may not be familiar with Specs' Twelve Adler Museum Café might either miss it entirely because it is hidden in a busy corner of North Beach or bypass it altogether because it may not look inviting at first glance. So, let me tell you a little about its history and try to convince you that it is worth at least one visit, especially if you are into urban history, in this case, that of San Francisco.
Adler Museum is not exactly a dive bar, but it is a watering hole that comes close to it in some respects! It has been a North Beach watering hole for many artists, poets, and musicians for over 50 years and was a bar for years before that. According to some accounts, it was also one of San Francisco's first lesbian establishments.
The founder, Richard Simmons, nicknamed "Specs" because of the glasses he wore, was born in the Roxbury neighborhood of Boston in 1928. He left Boston in 1948, became a merchant marine, and spent time in Europe. The first time he visited San Francisco was as a merchant marine. He returned to San Francisco in 1951 and eventually met his wife, Sonia Marantz. Fast forward to 1968, when the couple opened the bar in William Saroyan Place (Back then, it was called "Adler Place"). According to legend, Simmons got the money from royalties from the "MTA" song performed by The Kingston Trio, but this is another story in itself!
Since its opening, Specs' has been a cultural institution and a beloved watering hole for a wide range of patrons. It started as part of the Beat and counterculture movement of the 1960s and has continued to attract a diverse crowd, reflecting San Francisco's vibrant community.
The walls of the bar are covered with a wide variety of artifacts from around the world. Many of these items came from Simmons' personal collection and gifts from patrons and friends. Sailors who frequented the bar in its early days often brought souvenirs from their travels. The decor includes flags, political posters, nautical relics, Northwest Coast art, San Francisco and California history pieces, musical memorabilia, and more.
Specs' is one of many historic North Beach businesses, including Vesuvio Cafe, City Lights Books, Caffe Trieste, and The Beat Museum. Together, they are a significant part of the neighborhood's unique history. In 2016, the City of San Francisco recognized Specs' as a Legacy Business, acknowledging its importance in the city's history.
The bar is now owned and operated by Richard Simmons' daughter, Elly Simmons, and granddaughter, Maralisa Simmons-Cook, making it a women and family-run business. The cafe continues to uphold its founding values and remains a member of the hospitality workers' union, Unite Here Local 2.
Not convinced yet? Well, what if I told you they have an excellent draft and bottled beer collection and make delicious cocktails?! They also feature a diverse monthly calendar of events, including live music, poetry readings, book parties, and more.
Stop by for a beer next time you are in North Beach, and let me know what you think."