Starbucks Coffee Company
Coffee shop · Carrollwood ·
Signature roasts, light bites, free WiFi, and a welcoming atmosphere
Signature roasts, light bites, free WiFi, and a welcoming atmosphere
"In 2018 the company rolled out a new holiday merchandise line led by reusable cups — plastic and ceramic tumblers and mugs — that are printed, glazed, painted and even bedazzled with unconventional designs. These reusable pieces, highlighted as the season's standout items, deliberately differ from the familiar red disposable holiday paper cups that typically spark seasonal buzz; shoppers are still waiting for those disposable designs to appear in stores. An accompanying roundup noted that the new designs look unlike traditional Christmas motifs, offering 19 comparisons to illustrate how offbeat they are." - Eater Staff
"Announced a plan to phase out plastic straws by 2020, replacing them with plastic 'sippy cups' and compostable straws as part of a broader corporate response to criticism of single-use plastics and in the context of emerging local and state regulations restricting straw use." - Whitney Filloon
"An ubiquitous chain of coffee shops intentionally designed as a modern “third place,” it offers low-cost, uniform coffee and a neutral, comfortable atmosphere where strangers can sit for a while without obligation. Its consistent décor, softer lighting, and employee-as-partner culture encourage anonymity and make it a frequent refuge for people seeking a moment of privacy or catharsis — from a bridesmaid’s tearful reprieve over a Tall double soy iced mocha to someone openly sobbing over a giant Frappuccino in Times Square or quietly breaking down with a croissant before a hospital visit. The brand’s bourgeois touches and aspirational sameness let people of different incomes share the same beverage, yet its corporate philosophy has also been tested by incidents of discrimination that prompted widespread anti-bias training. While specialty cafes tout single-estate beans and cold-brew trends, this chain’s real cultural hold comes from accessibility, sameness, and a permissive, sit-and-stay ethos that makes it an accepted place to cry." - Alicia Kennedy
"After the 2016 election, supporters of the president deliberately targeted a national coffee mega-chain perceived as liberal by buying drinks and telling baristas the order was for “Trump,” forcing staff to announce his name and antagonize the typical clientele; commentators noted that loudly disrupting the chain’s spaces may satisfy protesters but could be a self-defeating form of protest since it involves spending money at the very business they claim to oppose." - Chris Fuhrmeister
"The coffee chain is running a playful fall-focused social campaign that invites customers to join a Facebook group called the Leaf Rakers Society — a hub for people who want to “help Autumn arrive earlier,” year-round scarf-wearers, and pumpkin-watchers. The effort follows criticism that Pumpkin Spice Lattes often arrive well before Labor Day, but the company leans on those early launches because fall is its busiest season and the PSL drop reliably produces a sales spike. By tapping into the widespread anticipation for autumn—the cooler weather, a sense of new beginnings, and the comfort of hot, sweet, caffeinated drinks—the campaign feels fresh while remaining closely tied to the brand’s core appeal after a period of experimental marketing." - Greg Morabito
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