"In 2018 the company rolled out a new holiday merchandise line led by reusable cups — plastic and ceramic tumblers and mugs — that are printed, glazed, painted and even bedazzled with unconventional designs. These reusable pieces, highlighted as the season's standout items, deliberately differ from the familiar red disposable holiday paper cups that typically spark seasonal buzz; shoppers are still waiting for those disposable designs to appear in stores. An accompanying roundup noted that the new designs look unlike traditional Christmas motifs, offering 19 comparisons to illustrate how offbeat they are." - Eater Staff