Baker shop with creative cinnamon roll flavors & cream cheese frosting






















"A newer East Village viral hit is already on track to open a second outpost in Nomad this December, bringing the Instagram-famous, over-the-top cinnamon rolls that routinely sell out. Armando Litiatco and Ahmet Kiranbay opened the first shop, whose popularity has driven the expansion." - Melissa McCart
"Within the market’s pastry section, this newer East Village bakery contributes cinnamon rolls." - Nadia Chaudhury
"A buzzy East Village cinnamon-roll shop that sells only gooey, enriched-dough rolls—reminiscent of Cinnabon—alongside nine specialty flavors such as blueberry lemon curd and raspberry honey labneh. The owners make many toppings and core ingredients from scratch and have funneled savings from a narrowed menu into sourcing top-quality components; despite higher-than-expected startup costs, the focused concept has helped the shop stand out in a crowded neighborhood, though its niche appeal may not suit everyone." - Liz Provencher
"In the East Village, Sunday Morning is like the Baked By Melissa of cinnamon rolls. Not in terms of their size—the offerings from this bakery are standard verging on large—but in the way that the roll is mostly a canvas for other flavors, like strawberry earl grey and blueberry lemon curd. But at their core, Sunday Morning's standard roll is a gooey, classic expression, and we like that you can get it glazed or frosted with cream cheese icing." - willa moore, molly fitzpatrick, bryan kim, will hartman
"Despite the name Sunday Morning, any day of the week is a cinnamon roll day. Sunday Morning sticks with a single-item focus, giving creative interpretations to the mall food court favorite treat. Flavors range from caramel pecan to guava cheese and more." - Emma Orlow