Supermarket of Dreams

This place is amazing! Highly recommended. Great high quality food. Loved the sushi and the aging fish in the back. Bagel wasn't a ny bagel but still was pretty good!

Supermarket of Dreams in Holland Park is a great little spot. Everything is fresh and produced daily, which really shows in the quality. The vibes are good, with nice music playing in the background. There’s outdoor seating available, perfect for a sunny day. It’s also super convenient, just a short walk from Holland Park station on the Central Line. The drinks are great too! Overall, a good place to stop by.

Supermarket of Dreams definitely lives up to its name in terms of aesthetics and product selection—it’s a beautifully curated space with high-end, interesting items you won’t find in your average shop. If you’re a foodie or just enjoy discovering niche brands, it’s absolutely worth a visit. That said, the experience didn’t quite live up to the hype for me. The staff felt a bit cold and disinterested, which was surprising given the premium vibe of the place. When you’re paying top-tier prices, you’d expect a bit more warmth and engagement. Speaking of prices - some of them are genuinely eye-watering. I knew it wouldn’t be cheap, but even the smallest items were priced well beyond what felt reasonable. In short: it’s a cool spot to explore, maybe treat yourself occasionally, but not somewhere I’d shop regularly. Worth a visit, just manage your expectations.

It's a stunning shop, with a unique range of high-end produce food. The prices are on the higher end, but I guess high quality is coming at a higher price. What is bothering me that I paid £5.40 for the iced lollies, which should have been £4.50 based on my photos. I hope this was just a random mistake.

The best supermarket in the whole wide world! The staff are amazing, coffee is perfect, best matcha, best goodies and sandwiches. Staff are always so generous and polite. Music is always banging!

I had a great shopping experience at Supermarket of Dreams. The fresh apple juice was delicious and refreshing. The XL mangoes and kiwi fruits were of excellent quality and very ripe. Highly recommend for anyone looking for fresh produce and quality products.

I used to really enjoy coming here, but unfortunately my recent experiences have been very negative. While the coffee baristas have always been kind, I have repeatedly felt unwelcome because of the behavior of the top managers” I guess they are the on day managers”. On multiple occasions, I noticed them watching and even following me as if I were suspected of stealing. As a visibly Muslim Arab woman, this treatment felt discriminatory, humiliating, and hostile. No customer should ever feel judged or profiled simply for who they are. I hope the management reflects on how damaging this behavior is to people who simply want to enjoy their coffee in peace.

Let me begin by saying that the tuna here is fantastic. The atmosphere in the restaurant is relaxed and perfect for eating some delicious food. We did feel that some of the dishes were a bit unrefined and were just a jungle of ingredients. Not many vegetables either. Our sushi did feel a bit gimmicky for how much the bill was at the end. This restaurant has great potential, but they should really take the time to refine their menu and not just throw truffle and caviar on things because it allows them to charge a higher price. Service was very welcoming and attentive.