Swans Bar at Maison Assouline
Lounge · St. James's ·

Swans Bar at Maison Assouline

Lounge · St. James's ·

Luxury bookshop bar with creative cocktails & attentive service

Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null
Swans Bar at Maison Assouline by null

Information

196A Piccadilly, London W1J 9EY, United Kingdom Get directions

Reserve a table
See Menu
Restroom
Cozy
Trendy
Credit card accepted
Debit card accepted

Information

Static Map

196A Piccadilly, London W1J 9EY, United Kingdom Get directions

+44 20 3034 3090
eu.assouline.com
@maisonassouline

Menu

Reserve a table

Features

•Restroom
•Accepts reservations
•Cozy
•Trendy
•Credit card accepted
•Debit card accepted
•Contactless accepted
•Full bar

Last updated

Nov 26, 2025

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Swans Bar at Maison Assouline - Review - St. James's - London - The Infatuation

"Swans Bar is a glamorous hideaway tucked inside Maison Assouline, part seller of rare books and smoky tobacco candles, and a sometimes host of martini exhibitions. Flick through a weighty tome emblazoned with the titleYACHTand unashamedly fill up your camera roll, then head behind the shelves to Swans Bar. This glitzy St. James’s spot is where to go when the brief is: A Sense Of Occasion." - Sinéad Cranna

https://www.theinfatuation.com/london/reviews/swans-bar-at-maison-assouline
Swans Bar at Maison Assouline

Kevkay Le D.

Google
We went for sophisticated afternoon cocktails with friends and had a wonderful time. The cocktails were unique and beautifully made, each with its own creative twist. The atmosphere was relaxed yet stylish, making it the perfect spot to enjoy something special together. A lovely experience all around.

Andrey K.

Google
Hidden inside Maison Assouline on Piccadilly, a luxurious book and design space transformed into an intimate cocktail bar. Elegant, stylish, yet cozy. 🍸Beyond the classics — bartenders mix with real precision and creativity. 🍸 Tried the Vespa on Elit Vodka — crystal clear, perfectly chilled, refined, and memorable. 📚 Surrounded by books, art, and décor, the setting blends library sophistication with cocktail elegance. A must-visit in London for cocktail lovers who value both craftsmanship and atmosphere.

Mackenzie W.

Google
Everything about this place is INCREDIBLE. The ambiance, the staff, the books! Felix (of James Bond fame) and his team know how to make every single person who sits down feel special and show them a great time. Try the feature cocktails - each of them is a unique experience and I do mean, *experience*. Cheers!

colin S.

Google
Dropped in for a drink as we have walked past the bar and book shop a few weeks ago and liked the look. Drinks and service were good ( gin martini and a Negroni), higher end of our price range but definitely a worthwhile treat 😋

Katie M.

Google
We visited Swans Bar for my birthday and it was a lovely experience. The staff are extremely attentive and polite. The drinks menu was extensive and you received complimentary bar snacks. We really enjoyed our drinks and appreciated the atmosphere in the bar. It wasn’t too loud and was the perfect setting for catching up with friends. Whilst the drinks are expensive they are definitely worth the price tag for the experience.

W H.

Google
Swans Bar is located opposite the Royal Academy, offering a taste of old British grandeur and timeless elegance. It’s the perfect spot to enjoy a cocktail while reading a book.

Giovanna P.

Google
Lovely cocktail bar to enjoy a relaxing and retro atmosphere. The cocktails my friend and I tried were the “ Lake Como” and the “Tokyo Chic”, both very interesting combination of gin in the first and Sakura and Yuzu the second one. Great service, I’ll be going back to try more cocktails as there is a quite extensive menu. Booking is a most.

Alicia K.

Google
I was invited to my friend’s birthday party at the Swans Bar, and I have to say, the experience was fantastic, largely thanks to Felix! From the moment we arrived, Felix went above and beyond to ensure that everyone felt welcome and had a great time. His attentive service and friendly demeanor really set the tone for the evening. The atmosphere at Swans Bar is vibrant and lively, making it the perfect spot for celebrations. But what truly made the night special was Felix's personal touch. He made sure we had everything we needed and even shared some great recommendations on drinks and food. It's rare to find someone who genuinely cares about making your experience memorable, and Felix definitely delivered on that front. If you're looking for a fun night out, you must visit the Swans Bar. Highly recommend.