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"Swans Bar is a glamorous hideaway tucked inside Maison Assouline, part seller of rare books and smoky tobacco candles, and a sometimes host of martini exhibitions. Flick through a weighty tome emblazoned with the titleYACHTand unashamedly fill up your camera roll, then head behind the shelves to Swans Bar. This glitzy St. James’s spot is where to go when the brief is: A Sense Of Occasion." - Sinéad Cranna