Swans Bar at Maison Assouline

Swann’s Bar is a masterclass in atmosphere. Located inside the stunning Maison Assouline, the transition from browsing beautiful books to sipping a drink is seamless. The design of the bar itself is a highlight—sumptuous, red-toned, and incredibly elegant. While it’s a perfect spot for a refined afternoon tea while shopping in the heart of Mayfair, it truly transforms at night. Once the store closes, the vibe becomes intimate and exclusive. The cocktail list is excellent, and the service is polished without being stiff. A hidden gem for those who appreciate design and a well-made drink.

Everything about this place is INCREDIBLE. The ambiance, the staff, the books! Felix (of James Bond fame) and his team know how to make every single person who sits down feel special and show them a great time. Try the feature cocktails - each of them is a unique experience and I do mean, *experience*. Cheers!

We went for sophisticated afternoon cocktails with friends and had a wonderful time. The cocktails were unique and beautifully made, each with its own creative twist. The atmosphere was relaxed yet stylish, making it the perfect spot to enjoy something special together. A lovely experience all around.

Hidden inside Maison Assouline on Piccadilly, a luxurious book and design space transformed into an intimate cocktail bar. Elegant, stylish, yet cozy. 🍸Beyond the classics — bartenders mix with real precision and creativity. 🍸 Tried the Vespa on Elit Vodka — crystal clear, perfectly chilled, refined, and memorable. 📚 Surrounded by books, art, and décor, the setting blends library sophistication with cocktail elegance. A must-visit in London for cocktail lovers who value both craftsmanship and atmosphere.

One of the nicest cocktail bars I’ve ever been to. Amazing venue and amazing cocktails (both taste and presentation) - would happily go there often!

Dropped in for a drink as we have walked past the bar and book shop a few weeks ago and liked the look. Drinks and service were good ( gin martini and a Negroni), higher end of our price range but definitely a worthwhile treat 😋

We visited Swans Bar for my birthday and it was a lovely experience. The staff are extremely attentive and polite. The drinks menu was extensive and you received complimentary bar snacks. We really enjoyed our drinks and appreciated the atmosphere in the bar. It wasn’t too loud and was the perfect setting for catching up with friends. Whilst the drinks are expensive they are definitely worth the price tag for the experience.

Swans Bar at Maison Assouline is a beautiful little hidden gem just off Regent Street. I love the concept of having a bar inside a library. It feels very elegant and bougie in the best way. The space has a luxurious and intimate atmosphere and it really makes you feel like you have stepped into something special. It is one of those places you only visit if you know it is there, which makes it feel exclusive and peaceful. It is never overly busy which adds to the charm. The cocktails are on the expensive side but they are crafted with real skill and the quality makes the experience worthwhile. Overall, Swans Bar is a wonderful spot for a treat, a date, or simply a unique and stylish place to enjoy a drink in the centre of London. I would definitely recommend it to anyone looking for something a little different and very memorable.