Michael O'Reilly
Google
SXSW is a pretty amazing experience, with tons of tech, music, and film content to consume if you have a badge to get in. The down side is that a badge is pretty tremendously expensive for the average person. To make up for it, there's tons of free events to attend all week, so there's really something for everyone, as long as you're willing to put up with crowds. If, on the other hand, you aren't doing SXSW-related things while it's going on, you'll want to avoid downtown like the plague, because of those crowds.