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"Served as the world-premiere venue in March for the director’s feature-length debut, screening the film and hosting a Q&A where the filmmaker framed the project as the personal story of Richard Montañez rather than a definitive corporate history of the snack; the festival acted as a high-profile launch platform that paired the feel-good, family-friendly biopic—which celebrates Mexican American culture—with public discussion amid controversy over the claim of who invented the product." - H. Drew Blackburn