Taco Bell
Fast food restaurant · Palm Springs
1717 E Vista Chino BLDG E, Palm Springs, CA 92262
Highlights
Mexican-inspired fast food, tacos, quesadillas, nachos
Mexican-inspired fast food, tacos, quesadillas, nachos
"The Taco Bell Hotel in Palm Springs is a pop-up hotel by the fast-food chain Taco Bell. The hotel features a pool as its centerpiece, where guests can lounge, eat, and drink. The experience includes unique brand activations such as waiters carrying trays of free food and synchronized swimmers in branded bikinis. While the hotel offers an exhilarating and unique experience, it is considered subpar as a traditional hotel."
"A themed hotel experience in Palm Springs, described as a mediocre PR stunt until real fans arrived." - Farley Elliott
"A limited, Taco Bell–branded pop-up hotel and resort taking over an existing Palm Springs property for four nights (August 8–12). The experience combines live DJs, hot yoga, cocktail hours, movie screenings, branded mani-pedis, pool parties with live performances, and an array of Taco Bell dishes served throughout the day — including some items not yet released to the public. Rooms are priced roughly $169–$299 per night (from a king without a pool view to two queens with a pool view); the event is not all-inclusive, so food, drinks, and apparel are available for purchase. Reservations opened June 27 with a one-room-per-person limit and an 18+ age requirement; with about 140 rooms at the property, roughly 500–1,000 guests are expected to attend. The takeover is heavy on branded décor (hot-sauce-packet throw pillows, matching pool floats, wall graphics) and merch, and is being pitched as a buzzy, queso-forward experience that could either be a viral hit or a poorly executed stunt — success might prompt expansion to other cities like Las Vegas." - Greg Morabito
"The brand is opening The Bell: A Taco Bell Hotel and Resort in Palm Springs this summer. Reservations will open on June 27 at 1 p.m. Eastern for stays between August 8 and August 12. The four-day pop-up hotel has 70-plus rooms, some with pool views, and the pricing will start at $169 per night. Just like any great resort, there'll be a spa, though this one will be doling out Taco Bell-themed nail art, fade haircuts, and Coachella-esque braids. You can also expect a pool to lounge at with cocktails and plenty of "bell" puns. Most importantly, there'll be room service—which means Taco Bell delivered to you, in bed. And not just any Taco Bell, as there'll be exclusive snacks and meals available only during these five days."
"Late-night munchies favorite Taco Bell brings an entire hotel to Palm Springs. The hotel not only has a restaurant, pool, gift shop, and hair salon, but each will will be branded heavily with the company’s signature style, fonts, and colors. In short: It’s the single best way to actually live más, and it starts up this summer. The hotel is only open for a limited time starting on Aug. 9." - Susan Stapleton
