Taco Bell

Taco Bell’s Resort in Palm Springs: Everything You Need to Know | Eater

"A limited, Taco Bell–branded pop-up hotel and resort taking over an existing Palm Springs property for four nights (August 8–12). The experience combines live DJs, hot yoga, cocktail hours, movie screenings, branded mani-pedis, pool parties with live performances, and an array of Taco Bell dishes served throughout the day — including some items not yet released to the public. Rooms are priced roughly $169–$299 per night (from a king without a pool view to two queens with a pool view); the event is not all-inclusive, so food, drinks, and apparel are available for purchase. Reservations opened June 27 with a one-room-per-person limit and an 18+ age requirement; with about 140 rooms at the property, roughly 500–1,000 guests are expected to attend. The takeover is heavy on branded décor (hot-sauce-packet throw pillows, matching pool floats, wall graphics) and merch, and is being pitched as a buzzy, queso-forward experience that could either be a viral hit or a poorly executed stunt — success might prompt expansion to other cities like Las Vegas." - Greg Morabito