Michael X.
Yelp
Was looking for interesting looking dessert places near the Italian district as it was pretty warm during my visit, and Taiyaki NYC popped up as an interesting option to check out! I love taiyaki and I love soft serve, so I went around 3pm on a Saturday to how the desserts are here.
Taiyaki NYC itself is a pretty small shop, I would say only about 15-20 people could fit into the shop and everyone would probably be elbow to elbow in terms of space. There are about 6-7 spots near the front of the shop that people can sit to enjoy their treats, otherwise you will have to take your dessert and either enjoy in the shop while standing or take it to go. Ordering is done at the cashier, and they will call out your name to pick up once your order is ready. My order only took like 5 minutes to fulfill.
I got the number 4: straight out of Japan option. This included matcha and black sesame soft serve, garnished with a small skewer of mochi and a wafer cookie roll. The red bean filling was in the taiyaki fish itself, closer to where mid way of the pastry - the filling was hearty and may be a bit hefty after enjoying some light ice cream. I thought that the soft serve tasted smooth and there was definitely a black sesame and matcha flavor profile. Matcha itself doesn't really have a strong flavor so the black sesame flavor dominated, which is what is expected - This was nice and refreshing on a hot day, note that it does get challenging to eat as the soft serve will drip everywhere.
For dessert, almost $9 is not cheap by all means, but I guess you are paying for the novelty of such a dessert. But most ice cream places in this area of town are likely $5-8 anyways (nearby gelato). If you are looking for an interesting looking dessert option, Taiyaki NYC has you covered on those bases.