The Alley

Bubble tea store · NoHo

The Alley

Bubble tea store · NoHo

2

68 Cooper Sq, New York, NY 10003, USA

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The Alley by null
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The Alley by null
The Alley by null
The Alley by null
The Alley by null
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The Alley by null
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The Alley by null
The Alley by null
The Alley by null
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Highlights

Step into this modern bubble tea haven where the cozy vibe pairs perfectly with a menu of milk and fruit teas crafted with homemade tapioca pearls.  

Featured in Eater
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68 Cooper Sq, New York, NY 10003, USA Get directions

the-alley.us

££ · Menu

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68 Cooper Sq, New York, NY 10003, USA Get directions

+1 212 228 8882
the-alley.us

££ · Menu

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Last updated

Jul 10, 2025

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@eater

"The Alley, a Taiwanese brown sugar bubble tea shop, has also seen a surge in popularity with its location in the East Village, NYC." - Tanay Warerkar

Xing Fu Tang Brings Its Wildly Popular Brown Sugar Bubble Tea to NYC - Eater NY
View Postcard for The Alley
@eater

"The only New York location of the cult-followed Taiwanese bubble-tea chain that levels up New York’s boba game." - Eater Staff

The Best Travel Cities for Street Food and Restaurants in 2020 - Eater
View Postcard for The Alley

Tommy Chen

Google
Another much hyped chain that specializes in brown sugar boba milk. The few times that I've had the brown sugar boba milk, I didn't think it was as good as Tiger Sugar. They tend to be a little pricey than the other places as well. Service is on the slow side. The store is very cozy and has a good amount of seats.

Jessica Wong

Google
The bubble tea was honestly just alright, it’s definitely super overhyped in my opinion and way too expensive. They were also very busy so my friend and I had to stand in a long line outside, even though there was plenty of room indoors (they wouldn’t let anyone who’s not ordering in). As a result of the crowd, the service workers were a tad bit rude, but I can understand the stress of making so many drinks in a short amount of time. Not worth the line and price, but good to try at least once.

Xiaojia Liu

Google
The Brown Sugar Deerioca Creme Brûlée Milk is my favorite one!! I will order this every time. It is not too sweet and their bubbles are so good! I went there several days ago and found out they had two new drinking. Very recommend the Crunchy Brown Sugar Milk Tea!

Gurrin Roberts Jr. 3

Google
I see alot of these places around and never tried one until today. The Alley is a dope spot. It has a Starbucks vibe with zen, a calmness to it. A nice blend of modern and and native feel. The staff is pleasant which shows in the beverages that they make. I will definitely make this my go to spot.

Cindy W.

Google
Their crepe brûlée milk tea is, hands down, the BEST milk tea I’ve had in all of NY. Personal opinion but I’ve had a lot of these boba drinks before. Chewy and soft boba, the drink is sweetened with caramel and cream. It was amazing. (They can’t change the ice or sugar level of this specific drink due to a strict recipe.)

Tammy Liu

Google
Bubble teas in this chain are generally pretty sweet even at the 30% option. Would recommend their more experimental drinks for something interesting like the Snow Velvet Lychee they had at this location. Probably skip on this if you want just a classic bbt though. The service at this particular location is fast and friendly, but the interior had very stale air despite the small amount of space for inside dining. Probably get a drink to go and walk, and don’t expect a café-like seating atmosphere.

Jen Lai

Google
A good selection of teas, both hot and cold. The milk is rich and sweet. I would recommend seeing if they could tone down the sweeteners if you aren't used to it, but other than that, a great place for bubble tea. Also, not sure why, but my phone could not get reception inside the building...

Niki Pham

Google
Tried their Matcha Peach Oolong Tea. It was alright but the boba was subpar at best. I’m not sure what the hype is around this brand? For their “regular” sized drink with boba will put you back $7. You can get a large equivalent with boba at Boba Guys for the same price with better quality and tea choices. Great/friendly staff though! 😄 They are doing limited indoor seating at this time. You just have to put down your info for contact tracing and get your temp taken.