Amy L.
Yelp
Apparently "contemporary" to this "Jewish" museum means a (tiny) gift shop full of books about tattoos and packets of "temporary" tattoos which seemed geared towards kids. I get that this museum is taking a modern look at Jewish culture, but I would've thought they would still try to respect some basic Jewish laws...especially in light of the fact that not even a century ago, European Jews were forcibly tattooed by Nazis, ostensibly in part to additionally defile them.
While we're on the subject of the gift shop, there used to be a big, beautiful gift shop here selling gorgeous Judaica, which was wonderful, since it really was the only place in San Francisco to find a large selection of quality Judaica. But recently, they renovated that space and turned it instead into a "community" area (read: empty lounge). What's left of the gift shop is now a few measly shelves, mostly books, and as noted above, prominently featuring books about tattoos. What a shame! When I spoke with the front desk employees, they, too, expressed dismay at this development and mentioned that I was by far not the only person sad about the demise of the gift shop.
And that's really almost all there is to know about this quiet, under-utilized museum space. The lobby is very empty-feeling, with a stark, imposing dark wall closing in upon you as you walk in. They usually only have a few exhibits, often marginally attached to the modern Jewish experience, in a very San Francisco kind of way.
Of all the museums here in San Francisco, the CJM is by far the most lackluster experience. I suppose it's nice that they're open on Christmas, but so is everything else these days, so we're no longer beggars unable to be choosers. You'll find a much more vibrant modern Jewish experience at any local Jewish event, and more Judaica at Bloomingdale's (Michael Aram, anyone?!). You can find those books about tattoos at the library for free, and you can feel less guilty about buying them from a supposedly-Jewish institution (this way, your Bubbe won't plotz).
In a city with some pretty excellent museums (Asian Art, SFMOMA, De Young, Legion of Honor, California Academy of Science, etc.), there's no need to settle for mediocre, or worse, a space that actively promotes desecration of Jewish law (tattoos, anyone?). I wish I could say better things about the CJM. It really IS a giant missed opportunity!