The Pure & Proper
New American restaurant · Black Mountain ·

The Pure & Proper

New American restaurant · Black Mountain ·

Creative comfort food, cocktails, wine cellar, patio dining

The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null
The Pure & Proper by null

Information

114 E State St, Black Mountain, NC 28711 Get directions

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Information

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114 E State St, Black Mountain, NC 28711 Get directions

+1 828 357 8539
thepureandproper.com
@thepureandproper

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Dec 16, 2025

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Pure & Proper Serves Modern American Fare in an Old Gas Station in Black Mountain | Eater Carolinas

"Located at 114 East State Street in Black Mountain, North Carolina, this all-day restaurant occupies a restored 1940s Pure Oil gas station that sat derelict for decades until the owners spent three years transforming it into a warm, European-meets-mountain-chic dining room—think candelabras, richly stained wood floors, sheepskin throws and a leather couch. Opened in October 2022 by a local couple with chef Jake Whitman, the kitchen follows a New American, seasonally driven concept that changes frequently to showcase what’s fresh and sometimes layers in Japanese ingredients for interest. Weekday mornings highlight waffles (a churro-like cinnamon-sugar version and a tangy-sweet yuzu waffle), while lunch, dinner and weekend brunch have featured memorable dishes such as okonomiyaki with roasted lamb belly, crispy chicken atop buttery rice grits, and bone-in venison loin on cheesy potatoes. Family-run and community-rooted, the spot blends thoughtful design, local ties and an inventive, ever-evolving menu." - Eric Barton

https://carolinas.eater.com/2023/9/27/23891034/pure-proper-black-mountain
The Pure & Proper

Jennifer Cole R.

Google
Everything is DELICIOUS!! The food, the staff, the interior are all 10 out of 10. Super flavorful and unique. I have eaten here so many times and always walk away chatting to whoever is with me for an extraordinary amount of time about how good what we ate was...oh and drank! The cocktails are equally delicious as their witty names. On a recent visit I introduced Pure to my boyfriend from the coast. This fella is a meat eater and who has never met a brussel sprout that he will mildly enjoy much less go back willingly for seconds. Until eating at Pure! Shockingly he cleaned the bowl. Following the brussels we had the gnudi, the duck and the pork chop. All exceptional and dishes we mentioned well into the rest of our stay in the mountains. And not only is the food fantastic, the design beautiful and inviting, the staff lovely, also the owners, Heidi and Richard, and their family and extended family who are often there, all make you feel like an A-list celebrity. I LOVE this place as much as I love this town and that's a lot of love!!

Katrina K.

Google
We did the chef’s table experience which was a bar seat right up against the kitchen. This is not your typical “watch the chefs work” experience. It was much more casual than we expected in the best way possible. We were able to take recommendations and order directly with the chef. He explained some of his ideas behind the dishes and it was a really great experience. Now the food…absolutely to die for! The duck leg was the best I’ve ever had. In the south it’s really hard to find people that make vegetables really delicious and the mushrooms and brussel sprouts did not disappoint. We will absolutely return next time we’re in the area. My one recommendation would be that the restaurant put explanations for their different reservation types on open table.

Garrison E.

Google
Worth the hype! We made a reservation the same day for a table in the dining room. The space was beautiful but there’s also several seats on the patio available. The service was excellent and even left a little note on our table regarding our anniversary reservation. Food was spectacular! We had the bread service, mussels, shrimp aguachile, and brussel sprouts. Barely had to pull our arm to get the hummingbird cake and it was also amazing. Cannot say enough about this place. If you’re in the area, make it a priority.

Jason S

Google
Amazing meal and service. The best meal I've had in a long time. The duck was amazing, the crispy skin is perfect. The fashion special was great! Recommended appetizers were perfect. Highly recommend the cellar if you like an intimate low light setting. Love this place! Sorry about the brussel sprout pictures, the looked so good we forgot to take a picture first!

Eveline G.

Google
I had the chance to try both the lunch and dinner menus at Pure & Proper in Black Mountain, and it was an unforgettable experience! For lunch, we ordered the Crispy Chicken Sandwich and the Duck Confit Sandwich and both were absolutely perfect. The dinner completely exceeded our expectations. We also started with the Steak Tartare, and it was simply the best I’ve ever had in my life! I had the Flat Iron, and it was flawless. My husband ordered the Duck Leg Confit. The desserts were delicious, and the atmosphere is both beautiful and cozy. I highly recommend making a reservation if you want to guarantee a table. Every time I’m in Black Mountain, I’ll be back. Thank you, The Pure & Proper, for this wonderful gastronomic experience!

Joe M.

Google
We hit this spot for brunch on Sunday, and what a treat. Fantastic, fresh made coffee with house made syrups- the mocha was fantastic; with the seasonal pumpkin sauce too. The main entrees were all wonderful! They were out of the meal I wanted, but the server went above and beyond to make it right. Great spot!

Bryan H.

Google
Amazing experience coming through Black Mountain and enjoying this restaurant. The decor is amazing wonderfully remastered redone. We got the flank steak, the chicken, root veggies, and the bread. Flowerless cake was to die for. I think it’s a little pricy for the quantity you get but it’s a great place and would return.

bella H.

Google
Absolutely amazing food and service! We came in and didn’t have reservations (sorry) and they accommodated us super well and had us sit at the bar- Cassie and Rachel were absolutely amazing and had perfect recommendations. Started off with the mussels and they were insane. So so so good. We got the flank steaks and the pork chop which were also to die for. Ended things off with the chocolate torte which we devoured in about 3 seconds.This place is a must if you’re in the area! Thanks yall it was amazing
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Constance A.

Yelp
Today we celebrated my daughter's birthday and she chose The Pure and Proper, in Black Mountain!!! it was an absolutely delicious and wonderful experience. It was a bit crowded when we arrived and we decided to wait for a table. We waited a very short period of time and it was so worth it. As it was my daughter's birthday and we were waiting, the staff prepared her a birthday mimosa and me an unsweetened iced tea as we waited. We were seated very quickly and in a lovely area ( there are several) so that we could look and see all around us. The menu was fantastic. I have pictures of the menu for you to check out. Our waiter was fantastic. He answered every question gave us suggestions on items that he really enjoyed and just couldn't have been more charming, he really added to the experience at the restaurant. The food tasted exquisite.. I chose a Mexican inspired dish, my only complaint was there was no sour cream to go with my crunchy Dancheros dish. However, the chef did put sliced avocado on top of my dish, which I enjoyed immensely. The flavors were popping like little bombs in my mouth! It was a very unique take on a Mexican inspired dish with a Novell twist. My daughter chose the Shrimp and Grits and raved about it. Both of us adored our meals. There wasn't an ounce left!! I chose the Tres Leches cake another Mexican inspired, but completely unique Tres Leches cake. It was definitely the best Tres Leches cake I have ever tasted and I've eaten a few!! My daughter's cake was based on red velvet cake and was not on the menu but something created for Sunday Brunch. Both desserts were beautifully presented. as you can see from the pictures. Both were light and delicate yet bursting with flavor. My daughter and I enjoyed every minute in this restaurant. The service was wonderful, our waiter was delightful. We interacted with both the owner and several other employees who all were fun and gracious making our first time meal even more pleasant. This is a unique and lovely little place that you must try. Perfect for a Sunday brunch a date night or even bring the children on the patio if it's not too hot outside. It's a bit expensive but I say it's worth every penny. Sir, if you're looking to impress the first time date, this is the place. You will definitely get lucky with the food LOL. The food, the ambience and the service were all worth the cost and then some. Please go up to Black Mountain and try The Pure and Proper. You will not be disappointed.
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Rebecca M.

Yelp
The Pure and Proper is an amazing restaurant in Black Mountain. It has taken over an 80-year-old building that was a service station. They took over the Pure Oil Service Station and renovated it into the restaurant. I didn't realize how popular this restaurant was but I scored a seat at the bar. It was a nice area to dine. I went with the Eggs Benny as how could I pass up my favorite brunch dish. It was prepared the usual way but it was anything but the normal eggs Benedict. It was outstanding but I'm not sure what made it so much better than others. Was it the ham used, the hollandaise sauce, the English muffin? I'm not sure but I loved every bite. I saw that they had desserts so I knew I had to try one of those too! I was debating with the carrot cake and the chocolate torte. The Chocolate torte won out and I loved that too but I couldn't finish it. I will have reservations when I return in September as I will want to eat a few meals here. I want to try more dishes on the menu although I'm not sure I could pass up the Eggs Benny.
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Elizabeth N.

Yelp
Oh my. Best meal of 2025 by far. We ate every bite of every dish placed in front of us. I've ever been so satisfied after leaving a restaurant. Our server, Sara, was great. I wish we didn't live 7 hours away. We will be talking about this meal for a long time. The roasted mushroom dish was the most surprising. It was so savory and creamy. All mushrooms and carrots are ruined after it. My favorite of all was the duck confit. UGH. Perfection!
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Eric L.

Yelp
Loved it! Really enjoyed the creative small plates. Tartar, pork belly, Brussels and fried chicken were all delicious and different from what most places do with those dishes. Service was great, and the re-purposed space looked fantastic. Definitely worth a stop in western NC.
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Kelli F.

Yelp
What an amazing little restaurant! We did the Chef's table and enjoyed talking with the chef. Food was to die for. Can't wait to go back.
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Shanelle Y.

Yelp
This was the perfect location for a post-graduation lunch. The interior was bright and nicely decorated which added to the dining experience. Our waitress was sweet and the service was up to par. There was a set lunch menu and it didn't have that many options so this might not be the best place for people with lots of food allergies. I ordered the crispy chicken sandwich (without bacon and sauce) and it was fine, pretty standard but nothing special. The mustard that I asked for on the side was the spiciest mustard I've ever had in my life which was a very painful and unpleasant surprise to my tastebuds. Overall, I loved the vibe of this restaraunt, I'm not sure if they rotate menus but if so, I would come again to try out a different one! Just beware the mustard.
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Meredith S.

Yelp
This was our favorite lunch spot in the greater Asheville area! We stopped by after a long hike in the Black Mountains en route back to Asheville and we're glad we did. The ambiance was wonderful as was the location, easy walk to other shops, and the food was delicious! We got the Avocado Toast, which was the best Avocado Toast I've ever had, and the Double Burger. They also have some great mocktail choices as well-the Grey Gardens hit the spot. The staff were pleasant and helpful. Highly recommend The Pure and Proper.
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Cheryl M.

Yelp
Went in on Friday for lunch at 11, got seated outside right away. Ordered the steak sandwich, duck confit grilled cheese, and a side of fries. The steak sandwich was huge and wonderful! Which it had a bit more horseradish cream. The duck confit grilled cheese was to die for. Hubby could not stop talking about it all day! Fries were steak fries, and upon looking at them I was disappointed. However they were delicious! Crispy in the outside and creamy inside, as well as perfectly seasoned! Service was great, and loved how you could pay with a QR code, super fast!
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Susan G.

Yelp
OMG! SOOOOO GOOD! My husband and I were in town for the Fourth of July and this restaurant was so good we came back again before we left. The food was unique,fresh and outstanding. We also enjoyed the margaritas. The staff was friendly and professional.
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Karen M.

Yelp
What an amazing restaurant. Fresh and flavorful food. Excellent service. Interesting and cool atmosphere. We felt well taken care of, and we're so impressed by the food and our wonderful waitress. We will return again and again.
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Alison D.

Yelp
I take it all back. Go. Go now. Get the roasted root veggies, or the arugula salad, or anything.
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Caroline k.

Yelp
Probably the best meal I've ever had. The gnudi was outstanding and probably was the best thing I've ever eaten. The shrimp appetizer was also good but only had 4 shrimp, however the dish overall was very unique and tasty so I have no regrets. The steak tartare was really good (I've never had it before) but I'd guess there was nothing unique about it besides the quality of the meat. The drink I got was called something with "green" in the title, and again was probably one of the best drinks I've ever had. You definitely get what you pay for here but you wont regret it. Also got the chocolate torte which was amazing and unlike any chocolate torte I've had. Eating on the outside patio was very peaceful and the downstairs seating also looked very vibey. Perfect for a date night or if you want an experience. Loved this place!
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Chris T.

Yelp
Sometimes I feel bad because I think I rate businesses too harshly, like maybe I just expect too much. Then I come to places like this and I see what a 5-star rating restaurant truly looks like. Everything was amazing. Our server was on top of things, continually filling our waters and we never ran low. Our food was delivered quick and fully correct. I ordered the crispy chicken, and, while I'm not a fan of collards (my wife loved them), it was one of the best meals I've had. The presentation was incredible and truly a 5-star dining experience. They don't have a kids menu, but since we really wanted to come here, we called ahead and they graciously said they can make something work. Our girls ordered chicken tenders and fries and they said it was the best (direct quote) chicken tenders they've ever gotten! I can't give this place higher praise than that. Richard, the owner, stopped by our table at the end of our meal and we had a great conversation about their story, their travels, and what led them to open this place that used to be a run-down gas station. This place is the definition of 'excellence' that so many restaurants promise but fail to live up to. I can't wait to come here again!
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Rachel K.

Yelp
This review is based on 2 visits. Food here is outstanding....many small plate options- Brussels sprouts! Arugula salad! Pimento cheese croquettes! Lovely craft cocktails: "Let me be clear", and also full size options, hello pork chop! in a beautifully renovated garage make for a total dining experience. Please go check them out...I hope you'll be glad you did!!
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Tebbe D.

Yelp
Julie was an impeccable and professional server. Her smile lit up our evening. We were there to celebrate a big anniversary and the owners made sure everything was satisfying
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Aubrey S.

Yelp
Excellent ambiance and delicious food! We got both salads (arugula and caesar) and the sweet potato coconut soup. Friendly and helpful waitress. They were unfortunately out of the Tres Leches cake for the evening, so we will have to return to try!

Carole M.

Yelp
Always special, always a treat. I love the Pure and Proper. Unusual, elevated dishes, great vibe. Sophisticated and relaxed. Can't wait for next time!
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Phil P.

Yelp
Ambiance was excellent. We ate in the basement amongst the wine bottles. Service was A+, our server, Addie (sp?), was amazing. She even taught us a new trick on removing the seal on a wine bottle. We had a team of at least 4 who were all real good. Now the food, OMG. Out of this world, everything. We had scallop ceviche, wedge salad, knudi, roasted mushrooms (my favorite), curry sweet potato soup, shrimp, lamb and duck. All the apps were 5/5. Lamb and duck were cooked perfectly and the food came out relatively fast, like a gourmet parade of the best food ever. I hate sweet potatoes and I even loved that soup! WTG Pure & Proper. Will always eat there when in town.
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Mike S.

Yelp
Wow...after a number of visits to Black Mountain we finally tried Pure and Proper. Excellent in every way. From the moment we walked through the door everyone was so nice. Julie, our server, was awesome. We tried a few cocktails and the Old Fashioned (they call it something clever that I forget) was great. The other drinks were creative and strong, so I'm unable to remember what they were lol. Wife had the scallops and I had the bolognese. 11/10. Smallish but sufficient portions, so an app or two might be advised. The star of the show was the flourless chocolate torte. It had some espresso and maybe some caramel (?) going on along with pomegranate seeds and fresh whipped cream. Huge slice. Spectacular. Probably our new favorite spot in BM, out of at least a half dozen contenders.
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Meghan B.

Yelp
An elevated atmosphere perfect for a special occasion. The large plates were not a ton of food, but it was enough to satisfy and absolutely delicious and full of flavor. You'll likely have room for dessert and can't go wrong with any pick. Service was attentive and efficient.
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Jen C.

Yelp
Everything about our experience was excellent. We didn't think to make a reservation because we hadn't heard about it until right before we came, and they were fully booked. However, the hosts up front took our info to get us seated at the bar when it opened up and we ate dinner there. The bartenders were awesome! Super friendly and helpful even though they were very busy. Drinks: Plane Crash: nicely made. Black licorice was a great aspect of the drink and not overpowering. Well balanced. Golden Hour: dangerous cocktail because it was pretty sweet! Delicious. Appetizer: Arugula Caesar Salad: if you're a fan of arugula, we recommend this one! The anchovies were not overpowering and the corn added extra freshness to it. Entrees: Flat Iron Steak: perfectly cooked at medium-rare. Tender! The chimichurri sauce was well balanced and earthy, paired perfectly with the potato and brought the whole plate together. Seared Shrimp: the shrimp was a beautifully cooked portion and delicious, but the ginger scallion noodles actually stole the show with this dish. So satisfying!! Dessert: Tres Leches Cake: everything you expect and hope from tres leches, but the chocolate ganache on top added something extra! Fig Panna Cotta: beautifully plated, fresh figs, light and creamy. We loved this one. Overall we had a great evening and can't wait to visit the next time we're in the area. The ambiance of the restaurant was quaint but warm and welcoming with knowledgeable staff.
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Josh H.

Yelp
This was a great find on the way back from Asheville. Fun atmosphere, great service and upscale but not expensive food. This will be a mainstay for us as we travel up and down I40. Thanks for a really unique and unexpected experience.
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Lan S.

Yelp
Pure and Proper in Black Mountain serves the best $11 margarita and $8 bread and butter service I've ever had. Okay, so that doesn't alone make it an award-winning top-notch restaurant, but and it was a nice way to start the evening. The margarita was stiff and spicy and served, surprisingly, in a kind of a squat double old-fashioned glass with a kosher salted rim. The toasted bread, drenched in butter but crisp, came with a buttery sauce with what I think were Thai crisps. We had dinner here, on the front patio, last night, and enjoyed every minute of it. The Flat Iron Steak with crispy potatoes (a bargain at $18) was a great idea but mine was served barely warm, so it lost some of its meaty, starchy charm. But the leak asparagus soup I had has an appetizer (maybe $8, not sure) was terrific. The seared scallops ($23) were fine with a tumeric sauce. My wife also enjoyed the Brussel sprouts appetizer, combining crispy well-done and soft. Mains run $14 to $37 (but most are under $20!), appetizers $8 to $14 and most craft cocktails $11 to $16. Overall, prices are lower than you'd pay for comparable quality such as Chestnut or Limones in Downtown Asheville. I gave it five stars, but if I had the choice I'd say it is just four and a half. It's off to a very good start but likely will get better. There's some confusion about the size of the plates. One waitress called them somewhat like tapas, but our waiter said they were pretty large. I would go with the latter. Share an appetizer and have a main, and you'll probably be full. This is NOT a tapas, small plate place. You've read about the renovation of the old Pure service station, so I won't discuss that, but Pure and Proper is a great addition to Black Mountain's restaurant scene. It's busy, it's popular and it's fun. In fact, even if you live in Asheville or Hendersonville you should drive here and try it. I think you'll enjoy it. Our dinner for two, with two entrées, two appetizers, bread service, one cocktail, one Pisgah draft beer and a non-alcoholic beer came to under $100 with tax but before tip. Well worth it. There's handy parking next door and on the street and behind the restaurant.
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Aimee N.

Yelp
I chose this restaurant off of Yelp while driving from Asheville to Charlotte. It is nestled in the charming town of Black Mountain. Parking is free and directly beside of the building. There is outside and inside dining options. Upon entering, there are menus at the front, where you place your order. Employee was really helpful and polite. I was told this was an old service station. The menu offered great lunch options (as well as coffee and alcoholic beverages). I chose a cup of the corn and crab bisque. This was complimented by a delicious slide of bread and was full of crabmeat. It was scrumptious. I also had a small mixed salad which was dressed in a lovely vinegaraitte. I dined outside and it let friendly. Lovely place to people watch, too. Very glad that I close this local gem.
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Larry K.

Yelp
This restaurant was recommended by our Airbnb host. We were celebrating a special occasion as well as our first time in Asheville. The brussels sprouts were WOW! Whipped ricotta lightly spiced with tumeric bathed each bite, spatula please. The flat iron and pork flank steaks were tender and attractively presented. Adam our server was knowledgeable, personable and appropriately attentive. We will be back!
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Hanna Y.

Yelp
A girls night out at this adorable setting. So happy this historic building once again is back in use. The food was amazing and the service excellent! The owner checked on us several Times and what a treat when we got the check in an original owners manual! They really thought of everything!
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John S.

Yelp
Wonderful experience!! I hate to date myself, but I can remember when this was an operating gas station in Black Mountain!! The new owners sure did a great job on the upfit!! The Owner fit us in with a last minute reservation - thanks!!. We have heard a lot about this new spot from some neighbors, so we had to try it out - so glad we did. Started with the Brussel Sprouts - excellent, she had the mushrooms - delish!! I had the flat iron steak entree; she had the salmon - both were prepared superbly. Portions were just right. Finished the meal with the Affogato dessert - my, oh my!! Best addition to the Black Mountain restaurant list in a long time - we will definitely be back SOON!!
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Susannah S.

Yelp
The ambiance here is so amazing! Love the food and the drinks. Have been here several times and have always had the best service. Highly recommend!!
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Audrey P.

Yelp
We picked The Pure and Proper because of its reviews but one in particular. Our son has multiple severe food allergies and to say eating out is challenging is an understatement. I read a review of this place by someone who was dining with nine food allergies, and the staff and kitchen were graciously accommodating. Not only was this our same experience, but we enjoyed everything else about this place too. The food was delicious, and the ambiance felt more like a beautiful cottage in the French countryside than a former garage. We travel to Black Mountain at least once a year, and hopefully Pure and Proper will be around for many many more!
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Kyna M.

Yelp
Oh my the food is delectable!! The atmosphere is adorable. Very on trend and very romantic. In warmer months lovely outdoor seating. Lunch and brunch menu is more appealing to me, but dinner might not be because it's winter and local ingredients are heavy with duck and mushrooms--Not our favorite. The food is incredible though so if you like that --!

Bryson S.

Yelp
Absolutely delicious, modern Black Mountain NC vibe. Everyone I ate with was quite pleased, I had the double cheeseburger with bacon. Fries were delicious. Best burger I have had in a while. Certainly will return. You won't be disappointed.

Ginny L.

Yelp
Had reservations but they were able to seat us early. Great service. Food is phenomenal. Where do they get their focaccia? Fabulous. We were with 2 best friends and we tend to over order when getting small plates and everything was a taste sensation. The burrata, charcuterie board, gnuda were all delish. Good wine pairings. Highly recommend.
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Laura G.

Yelp
What an incredibly fun and inventive restaurant in downtown Black Mountain NC ! We enjoyed delightful wine selections, the salad of the night (baby kale with chioggio beets, whipped ricotta-divine!) mussels, roasted Brussels sprouts, the absolutely perfect seared scallops on a fresh succotash, and grilled shrimp with ginger noodles. All entrees were expertly crafted. Our waitress was very good, attentive without hovering. The ambiance was so fun, as it was a converted old gas station, with lots of fun tribute items recognizing its past. Our party of four highly recommend this restaurant!
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Brooke B.

Yelp
This place was such a treat! LOVE the atmosphere both inside and on the patio. Very cute and comfy. The service was very friendly and on top of it. Our waitress Hannah even overheard me saying I loved chimichurri sauce and brought me a side with my dish just for me to try it! The food and coffee was delicious. We had a group of 8 for brunch, we all ordered different things and everyone was very happy. Wish I lived closer so I could come back more often! Great find.

Ana F.

Yelp
The restaurant is super cute. It has a wonderful vibe. The food is great. I highly recommend. Excellent service.
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Charon R.

Yelp
Stopped in on the way up to Asheville and totally enjoyed our quick breakfast. Super clean, great service, and delicious food...score! I will definitely be back on figure trips.
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Lizzy G.

Yelp
Delectable meal. Chef really put his thought into every part of the meal! I had the skirt steak and my husband had the trout. Both were incredible. The ambiance was relaxing and lovely. staff wasn't super attentive, but we were fine with that. Loved our meal. Great spot. Will have to come back for coffee next time!
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Dottie O.

Yelp
Unique dining atmosphere in a remodeled gas station/service center. Food and service were excellent. Very clean. Inside and outside seating.
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Ashley S.

Yelp
We stopped in on Saturday about twenty til eleven. We were disappointed that brunch is Sundays only, but that's on me for not checking the website first. We tried the coffee and waffles, which were quite delicious. We will definitely be back for dinner or brunch in the future. The service was fast and the location is gorgeous.
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Andrea M.

Yelp
Great experience at Pure and Proper such delicious food and great service. A bit of a tight squeeze as far as seating. I would go back!
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Suzanne T.

Yelp
Five stars is entirely within the reach of this Scandi-style space--a far more modern look than Black Mountain usually sees--but for a few easily corrected missteps. I had the pear grilled cheese sandwich (a very reasonable $10) but had to send it back because the menu failed to mention that the pears are wine-soaked. They were very nice about it. My slow-eating companions had finished their plates entirely before my no-pear grilled cheese came out. The mix of flavors were overwhelmed by raw onion. In fact, my friend's avo egg salad was also engulfed by raw onion. Finally, the ambience was nearly ruined by the choice of music, played at deafening volume. Given the superb, chill decor, they ought to rethink that. And the onion.

Jordan S.

Yelp
Walking into the restaurant, I already knew I was in for an amazing experience. The music is nice, the temperature is comfortable, there wasn't much of a wait, and it smelled good. I was seated within 10 minutes, and the girl was very nice. The tables are arranged nicely, and there's plenty of space between them. The service is fast, and my food came out in under 15 minutes. I ordered the French Toast from the Sunday Brunch menu, and it was delicious. Great flavor and easy to eat. Before I knew it, my plate was empty, and I was satisfied. Overall, amazing experience. I encourage anyone reading this to check the place out, you're in for a treat.
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Carol h.

Yelp
Another Amazing meal at P&P such wonderful flavors in every dish! With great service and cocktails.

Hope S.

Yelp
Do not miss this place! Stopped on a whim for lunch mid afternoon on a weekday, and it was an excellent decision. The shrimp and grits were among the best I've ever had, and that is saying something because I order that almost everywhere. The chicken on the fried chicken sandwich was cooked perfectly, and the flourless torte had pomegranate seeds that were surprising and delightful with the chocolate. Service was very above and beyond.
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Kathryn S.

Yelp
We can't speak any higher of this restaurant- my partner has 9 allergies, and they happily accepted them all and made him a dish that was full of flavor- and free of his allergies. The way the took care of him, without throwing any fuss, but openly accepting it- is something you don't get everywhere, and this in itself was enough to get 5 stars from me. But on top of that, the food is amazing. We started with the brussel sprouts (amazing whipped ricotta), I had the crispy chicken, and my boyfriend had a dish made up of pork, veggies and rice. Our waitress was super sweet as well & helped us navigate the menu and was very knowledgeable about the dishes. We will definitely be back when we're in Black Mountain and will recommend to anyone we know going to the area. Thank you to all the staff for helping make a sometimes scary experience- seamless.
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Cw K.

Yelp
Food was good but on the costly side for the amount of food. I did order the grouper, which was a special, but I think I could have eaten two portions. The bartender was kind and was able to help accommodate my food sensitivities. There was a hiccup at the bar,where water sprayed everywhere twice, which was unfortunate.
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Robert K.

Yelp
If you're looking for a unique and cozy dining experience, look no further than the gas station turned restaurant! From the moment we stepped inside, you'll be greeted by the warm and welcoming staff, who will make you feel right at home. The atmosphere is cozy yet intimate, with dim lighting and unique decor that harkens back to the building's former life. But the real star of the show is the creative cuisine. The menu is a fusion of classic American fare and international flavors, with dishes that are both comforting and inventive. We chose to do a variety of small plates which included the Stecca Bread, Flat Iron Steak, Cabbage Pancake, Crispy Chicken, and the Roasted Beets & Burrata. All delicious and inviting to dig right into (reason for not all being available for photos) it was hard to choose our favorite. AND don't forget to save room for dessert! The lemon crème brûlée, was the perfect sweet ending to our anniversary dinner which was accompanied by a lovely personal card from the staff. Overall, we had a fantastic evening and glad we chose this place as it was the perfect spot for a night out that allowed us to reconnect on our time together. With an attentive staff, homey atmosphere, and delicious cuisine, we will sure to be back and look to enjoy the all day offerings during our stay in Black Mountain.

Heather G.

Yelp
We had the best dinner for a girls weekend! The five of us shared small plates and everything was amazing. Great food and great drinks. The service was incredible as well, our server, the food runner and the manager- all wonderful.
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Katherine C.

Yelp
West Village or Black Mountain? Hot new place to have craft cocktails and creative American cuisine! Walk into the Instagram-worthy decor, and get ready to celebrate! The sounds of cocktail shakers, and patrons having a great time will make you glad you've joined the party! We had a table of four people-and we're all BIG eaters. We kept the small plates coming and also enjoyed some entrees too. I can honestly say the food was simply...outstanding. You can follow me on Yelp and see that I'm the real deal. Not plugging my own business. I love this new jewel of a restaurant.