N P.
Yelp
I really hate to write this negative review, but after a couple of bad interactions with the "owner" (or at least I think its the owner), I have to share my experience.
1st Ill say I live across the street from this place and was a regular customer here for the last 2 months since I've moved into the neighborhood, I will never go again, and here is the reason why...
1) The coffee is mediocre in my opinion... I came here bc it was just way too convenient not to, but will now walk an extra couple blocks to the better coffee shops around the corner and down the street.
2) The space is cool, as they have this awesome little back section but for some reason, its "not available" until 4pm. THIS IS WHERE THE TROUBLE STARTED. I've had a run-in with the same guy ( maybe owner) where I was using the backroom to make a quick call, and he informed me this room was off-limits until 4pm - This doesn't make sense as the room is empty, has couches and also is where the restrooms were. BUT its his coffee shop so I obliged and went into the bathroom where I continued my call ( not an ideal situation) .
Seeing as that first call was private, and I was sharing personal info over the phone, I felt uncomfortable having it in the front area with 5 or 6 people within earshot and music playing in the background, so I figured a 5-minute call in the "Restricted area" wouldn't be a big deal. APPARENTLY I WAS WRONG!
Today unexpectedly as I was having my coffee and working in the front area, I got an important call. Knowing how strict they were about the back area, I asked the Barista "can I take a quick call in the back" she said sure. After about 1 or 2 minutes, the owner guy enters again, and mid-call tells me I need to leave that area. I told him I was going to be on a quick call and would leave as soon as I was done. He told me this wasn't ok, and which point i questioned the logic, and he then told me " If I ever have to tell you again, you won't be allowed back into the store" MIND BLOWN!!!!!! This guy is basically the hipster version of the Soup Nazi with his backroom.
Of course, at this point, I packed up my stuff and left, told him how ridiculous this was, how I would never patron his establishment again, and how I was going to share my experience. He obviously didn't care, I guess one customer won't make or break you but based on my experience they are never that busy, so probably not great either.
Rents are high in NYC, as a business owner you probably shouldn't treat your regular customers like crap when they want to make a 5-10 minute phone call, especially when you're coffee is just not that good.
Its sad, but this place will probably go out of business eventually, and hopefully, a more thoughtful owner steps in for a better coffee shop!
3) I almost forgot. Their Nitro Cold Brew is always broken!
My 3 reasons to never buy anything from The Roost again
PS
If you're looking for a mediocre coffee and dont plan to stay in the shop for more than a couple minutes this isnt a bad option, and its convenient if youre on Ave B and 14th or nearby.... otherwise better options on Ave A and C and a few blocks down further on Ave B