The Soho Hotel
Hotel · Soho ·
Individually decorated rooms, afternoon tea, screening rooms, and day spa
Individually decorated rooms, afternoon tea, screening rooms, and day spa
"London’s Soho Hotel is impossibly glamorous, a luxury boutique that is at once classic and original." - Mark Fedeli
"Impossibly glamorous, this luxury boutique manages to be both classic and original—delivering London’s outsized comforts with robust, enveloping furnishings while avoiding tired tropes like featureless white rooms, cheap Zen minimalism, and off‑the‑rack hotel‑standard furniture." - Mark Fedeli
"The vibe: Creatives ahoy Location: Soho Top amenties: Basement screening room Best for: A taste of London's cultural scene Designer Kit Kemp has taken her Firmdale Hotels brand from one London property in 1985 to a boutique empire reaching as far as New York and Barbados. Of her eight London hotels, this is the classic: right in the middle of energetic Soho, but a quiet haven wedged down a peaceful alleyway (making it one of the most intriguing hotel entrances in London). Perhaps the most urban of Kemp’s London properties, all 96 rooms pair floor-to-ceiling, warehouse-style windows with her quirky, print-heavy designs (beds and linens are made bespoke for the property). As befits its location, this is London’s ultimate hotel for creatives, with the Refuel bar and restaurant—which specializes in modern British cooking—acting as a place for deals over lunch, afternoon tea before fashion events, and post-screening drinks. In fact, the hotel even has its own screening room, in the basement, and it isn’t just for private hire—weekend “Film Club” events pair lunch with a movie." - Julia Buckley
"Part of the prestigious Firmdale group, The Soho Hotel is situated on a quiet street in what is an otherwise bustling neighborhood. Each of the 96 surprisingly spacious rooms have been individually decorated—unheard of for a hotel of this magnitude—but all share a decidedly English mix-and-match aesthetic (florals and stripes here, ikats and plaids there). In the lobby, the eclectic vibe translates to a giant Bottero cat, more print-on-print action, and lots of floor-to-ceiling windows. Stop by The Refuel Bar for an evening cocktail or afternoon tea service. "
"Part of the prestigious Firmdale group, The Soho Hotel is situated on a quiet street in what is an otherwise bustling neighborhood. Each of the 96 surprisingly spacious rooms have been individually decorated—unheard of for a hotel of this magnitude—but all share a decidedly English mix-and-match aesthetic (florals and stripes here, ikats and plaids there). In the lobby, the eclectic vibe translates to a giant Bottero cat, more print-on-print action, and lots of floor-to-ceiling windows. Stop by The Refuel Bar for an evening cocktail or afternoon tea service. "
