Theatre Circle

Gift shop · Midtown West

Theatre Circle

Gift shop · Midtown West

268 W 44th St #1, New York, NY 10036

Highlights

This charming souvenir store offers a trove of Broadway memorabilia, from sheet music to unique T-shirts, perfect for theater lovers and collectors alike.

268 W 44th St #1, New York, NY 10036 Get directions

theatrecircle.com

@eater

"The real reason Circle closed was because they couldn’t afford the new lease asking price at the club, which was in an area that now has a Whole Foods and a SoulCycle. Circle had been around for a decade and was primarily a go-to club for Koreans, Korean Americans, and other Asians and Asian Americans. It frequently sported long lines every weekend, had a location near Times Square, and was visited by celebrities like Usher, Anthony Bourdain, and Pharrell Williams — but was virtually unknown to people outside the community." - Serena Dai

Circle Owners Return With Massive Korean Nightclub Closer to K-Town - Eater NY

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@eater

"Come February, 10-year-old Asian nightclub Circle will also close." - Stefanie Tuder

Irish Pub Langan’s Will Close After 25 Years in Times Square - Eater NY

View Postcard for Theatre Circle

Sheenah Porter

Google

I found exactly what I didn't know I was looking for! My sister wanted me to bring back a broadway themed souvenir, which is actually harder than it sounds. Like, what am I supposed to buy? Nothing in the store looked interesting to me until I came across these mirrored door star signs. They are perfect for her!

Abigail Kirland

Google

I visited the store three times on my trip in NyC, and everyone was so nice and cordial. They were extremely helpful; and when I asked about a specific item and it was being shipped, they told me to call back the next day and lo and behold it was delivered. Everyone was friendly and there something for everyone in the store.

Rebecca Hughes

Google

Didn't manage to get many photos but this hole in the wall was fantastic! Like a deep dive into so many past and present musicals. They had a whole range of merch including postcards, t-shirts, sheet music for so many Broadway and other productions. I don't believe there is any standard stock as a lot will probably be out of circulation and what stock they have is what is left. Would highly recommend visiting if you have just seen a show or want to buy anything from previous shows you have seen.

Jackie Davis

Google

There is an extremely wide selection of Broadway merchandise varying from shows currently on, and shows that have closed years before. I was able to compare the prices of The Phantom of the Opera shirts and jewelry and it is only a $5-15 difference!

Catie Dixon

Google

Extremely rude male cashier. I politely said “Wow this is a beautiful shop. What did it used to be before this store?” And the cashier very rudely put me down by meanly snapping “I don’t know. I wasn’t born when the building was built.” Then shoved me my receipt Such a shame as it’s a nice shop otherwise…

Eloise T

Google

Extremely rude older male cashier with strawberry blonde hair. Don't ask staff any questions if you don't want attitude in return. Beautiful premises and pleasant contents, however, the mood is sour. Can't imagine the cashier having much zest for life let alone Broadway shows.

Eric A

Google

Great store! Has a good assortment and found old Playbills for my collection! Its now on my stopover list when I am back in NY.

Rachael Baker

Google

Not what I was expecting. Everything looks like it was made at someone’s house and is not priced to match the quality of the items. It’s not for me, but it might be for you. Worth checking out at least.