ThunderCloud Subs

Sandwich shop · Riverside

ThunderCloud Subs

Sandwich shop · Riverside

2

2021 E Riverside Dr, Austin, TX 78741

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ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
ThunderCloud Subs by null
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Highlights

Fresh ingredients, unique sauces, friendly staff, great value  

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2021 E Riverside Dr, Austin, TX 78741 Get directions

thundercloud-inc.square.site

$10–20 · Menu

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2021 E Riverside Dr, Austin, TX 78741 Get directions

+1 512 445 4163
thundercloud-inc.square.site

$10–20 · Menu

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Aug 12, 2025

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27 Go-To Restaurants for Affordable Dining in Austin

"The widespread Austin chain offers up very simple yet great sandwiches for under $10. Takeout orders can be placed online or in person; most locations offer indoor and outdoor dine-in areas." - Erin Russell, Nadia Chaudhury

https://austin.eater.com/maps/best-affordable-cheap-food-austin-restaurants
View Postcard for ThunderCloud Subs
@eater

Where to Find Austin’s Greatest Sandwiches

"Honestly, the quick-and-easy Austin sandwich chain is very good, particularly the California Club. Pickup orders can be placed online; there are third-party deliveries; there are on-site dine-in services." - Nadia Chaudhury, Erin Russell

https://austin.eater.com/maps/best-sandwiches-austin-restaurants
View Postcard for ThunderCloud Subs

kris Brown

Google
Best sandwich ever. It was so good the bread was soft the veggies was fresh and the customer service was awesome. Thanks thunder clouds!

Raz Kli

Google
This Thundercloud is very hit or miss. And it’s “miss” more than it’s “hit.” I like Thundercloud in general and this is the closest one to me (unfortunately). There was a time I called in 15 minutes before to place an order for one sandwich, got there, it wasn’t ready and I waited *25 minutes* for it to be ready. Other people were in line. Getting their sandwiches faster. Mine was being waited for to get made. Thought calling it in 15 minutes prior would have priority. I get being busy, I work in a restaurant, but…dang. I was told I “should have just come in and stood in line.” What’s the point of calling in? And I was there. For 40 minutes. The last time I went (see photo), I placed an order online and every time I do, I don’t put Thundersauce on there due to it getting soggy. When I arrived, the order had gotten made and it was DRENCHED in their red wine vinegar / oil sauce. And looking at it, it had a RIDICULOUS amount of onions. The amount I took off to get to a regular amount TC would put on, it was enough for two other large sandwiches. So, soggy bread, an army of onions/lettuce. To say the least, it was not a good sandwich. A few years ago (I’m sure completely different employees now) I saw them going to the liquor store next door while I was waiting on my sandwich. Wild stuff. Wish this location was much better. One time I was ordering *at the counter* and I had to say like three times what I wanted on the sandwich (the ones with an option like chz, s&p, thundersauce) and then he was like “oh oops, didn’t put on the avocado.” Lol…ugh.

Nik

Google
We all got the Big Paul sandwhich. It was ridiculous! I was full after half of the sandwhich. There was a steady flow of people coming in and the workers were so quick there was not really a wait at all. Our first time here and they were so patient with us. Will be back!

TopFoodieReview

Google
I recently had the chance to visit Thundercloud Subs on Riverside while passing through Austin, and it was such a treat! I no longer live in Austin, so being able to stop by was a trip down memory lane. My sub was on point, just as I remember – fresh ingredients, great flavors, and that classic Thundercloud taste. The staff was friendly, and the vibe of the place brought back so many good memories. I miss this place so much and would definitely recommend it to anyone craving a fresh, delicious sub in Austin. Can't wait for my next visit!

Pam

Google
Great sandwich Thundercloud is my 2nd favorite sandwich place (1st is Jersey Mikes- I just love the freshness and the extra juices /mikes way). Haven’t been to this location in YEARS - eating in here since I was starving and didn’t want to wait to take it home. Homeless guy came in. Tired of these damn homeless people. Am I the only person that feels this way!? Don’t answer

T S

Google
Disgusted and disappointed! I asked to speak to the manager about finding a dead earwig in my drink and all she had to say is “ well, I mean I don’t know what to tell you. We clean around here. What did you what? A refund for your drink?!” Not apologetic at all, had a bit of an attitude about it. Do you really think I wanted to finish my food too?! I almost threw up when I saw it in there after drinking half of my drink! Made my stomach knot. Never again will I go to this location.

Reece

Google
friendly staff, great location, subs there are the best value, cheaper than jimmy johns and jersey mikes, a lot of customization (adding sprouts to a sandwich is a rare find for cheap), one of my favorite spots and while it is a chain this location crushes it

Damion White

Google
ThunderCloud Subs in Austin, TX, is a consistently great spot for a fresh, flavorful sandwich. No matter which location you visit, the quality of their sandwiches never wavers. The ingredients are always fresh and delicious, which truly sets them apart. My go-to order is the California Club on wheat, and it’s perfect every time. The bread is soft yet hearty, the avocado is creamy, and the turkey and bacon are always perfectly balanced. Whether you’re grabbing a quick bite or taking a meal to go, ThunderCloud Subs delivers excellent sandwiches that never disappoint. Highly recommend!
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Stephanie M.

Yelp
If you are looking for a quick picnic meal like we were to eat in the park just grab some sandwiches from Thundercloud and you are set! My absolute favorite is the Turkish Delite. If you love hummus and a fresh sandwich this is the one for you. Make sure to eat it cold. If you are a meat lover the Big Paul is for you. Has allll the meats! I wish I could remember the name of the staff member who helped us, but he was just beyond nice. We had called ahead of time to ask something and he made our sandwiches. He had all the energy and stories to tell. Made for a fun visit.

Aerianna S.

Yelp
Hey respectfully it sucks that I paid for extras on my sandwich and didn't receive it, I didn't get avocado on my veggie delight that comes with it and I got a gluten free sandwich bread that made me sick like I ate gluten. I go to thunderclouds often and never have this problem :/ would recommend most other locations, this one just seems to suck
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Thomas R.

Yelp
This was my first time trying Austin's iconic Thundercloud Subs. This might have been unique to the Riverside Thundercloud, but the first thing I noticed was that the interior was lowkey like... dingy. It's a sub shop. No one expects avant garde decor, but even coming in with low expectations it was sub-par (haha, get it?). For one, the order counter is oddly tall and fully wood, so you can't see what they're putting in your sub or the meat/veggie options. The dining area also seemed to function as a storage space, with random stools, kitchen materials, and misc. items cluttering the area. Despite having no patrons in the store they had a line control belt barrier (also called retractable belt barrier stanchions, apparently? The more you know) snaking across the whole front of the restaurant, which felt less like a sub shop and more like you were going through TSA security. The reason for the 3 stars is that the subs were actually pretty solid and the pricing wasn't bad, but the disarray inside really did detract.
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Robert C.

Yelp
I come here every time I'm in Austin. The service is always great and the sub is always delicious. I usually get the New York Italian. It is always good. Next time I will try a different sub
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Nan T.

Yelp
Thundercloud is the first restaurant I ever patroned in Austin. Now, seven years later, it continues to be part of my food rotation. No frills, unassuming, but so, so good. So, so fresh. There is nothing better than a quality sub sandwich that keeps you full, and there's no better spot for this than Thundercloud. This location in particular is my favorite because it's easy to get to if you're on the east side PLUS their staff are so kind and friendly. An Austin staple for a reason!!
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Ari R.

Yelp
Incredibly chill vibes, a little grimy, nice folks behind the counter, and a decent sandwich. I've been to this location a few times and have never been disappointed with their food. It's a standard little soup, salad, and sandwich shop. Do expect a lunch rush wait, but they will push those orders out as quickly as possible. Veggie and vegan options are limited, but what they offer is pretty good. I've heard good things about their chicken salad, so maybe give that a try if that's your thing. The prices are reasonable, I think it's so you don't feel bad about adding a sweet treat to your order. A friend said the cookies are pretty solid and not even a buck. It's close to Emo's and other venues that I'm sure I'll be back soon.

Rocky R.

Yelp
Can't see what they're doing to your sandwich bc the counter is too high. Asked for light mustard and he squirted for 10 solid seconds. Asked for no bacon and boom, puts bacon. Asked me if I wanted black pepper, clearly after he had already added, bc contrary to my request there is black pepper on my sandwich. 4 oz of brown avocado to boot.
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David M.

Yelp
Thundercloud Subs is a local sub chain in Austin, TX they offer sub sandwiches and have soups and salads as well. I got the Big Paul and the LadyBird, both sandwiches were great. I do prefer my sandwiches toasted vs cold both the sandwiches I got were cold. The big Paul is a monstrous sub and if you are going in hungry I highly recommend that one. The ladybird was different but good it had chicken salad on its sub and had jalapeños which was a nice touch to the sandwich.
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Daysi L.

Yelp
I have always seen this place on riverside and I finally tried it out. Super good tbh better than subway especially the one on riverside. Chicken salad is flavorful! Pretty decently priced itll only get pricey if you add more than 1-2 extra toppings but a small is pretty big and it's only like $6. Got a large today and a cup of chili for $10! The chili was super good!!! Employees are very friendly and helpful cause i was pretty confused about how to order LMAO , definitely will be going back i've already been twice this week
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Karina N.

Yelp
I made a new friend here! My friends were raving about Thundercloud Subs so I had to go see what the hype was about. I picked up an Italian, a meatball, an American, and an Austin sub! My Austin sub was really tasty! I'll definitely be back!

W.W. F.

Yelp
This is a must stop when we go to the Austin area. This time we went to this location on Riverside and it was as delicious as always. The 5 stars is for the food but also just giving props to this location for having super duper friendly employees! Chicken salad sandwiches are great!

Ben S.

Yelp
You're better off making a sandwich at home. This place makes subway look like a Michelin star. Sloppy sandwich the guy threw together in 2 minutes. Gas station bacon. Hard pass
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Jay B.

Yelp
Just a word of advice, can you please wrap the sandwich all the way. Don't half ass wrap it so that when I grab it, the fucking sandwich falls apart! Fuck u guys!! This location is ass I swear smh
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Patrick S.

Yelp
Easy vibes and can't go wrong with a straight up sub. Folks did a good job wrangling the rush when I was there.
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Michael J.

Yelp
I'm a Thundercloud stan in general. So good! Support your local/smaller chain businesses. Staff is friendly and fun. I enjoy the chili and the California Club, but all the sandwiches are good. I'm also a big guy with a big appetite, so I do frequently go for the double meat portion. Better than Subway
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Ky C.

Yelp
Four stars because the sandwich was pretty good, price was decent. Just nothing above average really about it, easy sandwich shop, not super special but also not very bad. Service was quick.
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Darrin L.

Yelp
Still at 5 Always a pleasure to visit. Staff is so Helpful. While waiting in line.... A Good Thing! I had the chance to see and witness the girl at togo area. A guy was picking up an order. Not arrived yet or maybe SoCo location. She got it figured out. He left Happy Also while in line observed a young lady and a baby in front of me. Turns out to be my Thunder Cloud servers Wife and Son. He was So Happy to see them... this made me Happy Forgot his Name Sorry
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Jay N.

Yelp
Love this place but tonight the guy working was super rude, rushing, and made my sub sloppy AF with missing ingredients. I ordered off the menu as it appears and he obviously didn't have a clue how to make the sandwich

Olivia B.

Yelp
Rude about coming in and being out before closing. Asked for sand which add ons as she was making the sandwich and was told to wait before asking for anything else. Both employees made snarky remarks both directly and indirectly about the time in which we chose to come in. Great food, bad service.
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Anthony O.

Yelp
Been coming here for years got a couple of new employees and terr ible sandwiches now
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Christopher J.

Yelp
A less than appetizing establishment. I found the subs to be lacking any kind of meaningful substance let alone meat. This sub reminded me of a discounted version of a Subway sub without the flavors, standardization or lower price. Perhaps, I was turned off to this sub by seeing the employee who was making the subs opening the refrigerator door with the same gloved hands and grabbing containers as she was making the food. I could go into further details about how this was a one time event eating at this business but it's not worth it. #NoGo
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Kaylee D.

Yelp
Ordered online and not only did they not listen to a single instruction and added all of the ingredients I said not to include, the sandwich was beyond soggy. It literally was a big soggy mess. I took one bite and threw it away. Don't waste your money
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Steban D.

Yelp
One of my favorite sandwich shops in Austin. An Austin original what is there not to love! Fresh ingredients, super friendly staff, and great prices especially when you try the special of the day. For instance today the American classic was the special, $2.99 for the small, $3.99 for the large...$3.99 for a large, are you kidding me, I should have ordered two! I ate the large and i am stuffed, and i'm a big guy. My other favorite sub is the Veggie Delight. I know you are thinking veggie delight??? But yes veggie delight. I am a very carnivorousness and this sandwich does not have an ounce of eat on it, just a clean fresh sandwich. I like to add jalapenos to it to give it a little kick. i will order this sub at least once a week.
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David A.

Yelp
How high can you be at work? Go to this location to find out as they cannot make the sandwich you want correctly to save their damn lives. I have been there several times over the last couple of months (out of sheer desperation) and EVERYTIME at least 1 sandwich is completely incorrect - not just like extra veggies or no mayo - as in a completely different sandwich from what you ordered. Wtf?? Utter waste of time, money and effort. Avoid at all costs
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Brandon C.

Yelp
Pretty solid lunch place. Line moves quickly. Prices are a little more than I'd like for the size of the sandwiches. Need to add a chicken parm.
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Chris M.

Yelp
A friend brought me to Thundercloud way back in the day, saying how their subs were awesome, so at first I went to try it out and left wondering "what's the big deal"? But over the years I have to say that Thundercloud continues to grow on you, as it's now one of my favorite places to get a sub. They are reasonably priced, have unique offerings (i.e. Thundercloud sauce, Veggie, Egg Salad), their service has always been consistently good, and they always have a special sub offer every week which is awesome! For July 4th week they were offering the large All American Sub (ham, bologna, cheese) for $3.19! Me nots a bolgona fan, but it's still nice to know it's only $3.19! I personally love the Italian, Egg Salad, Vegetarian, Hot Pastrami and Turkey w/ Bacon Sub. I haven't tried their soups so not sure how they are. They offer white or wheat sub bread, which (IMHO) isn't as tasty as Jimmy John's bread, but it does the trick. They're usually packed for lunch but their employees always seem to be able to hande the rush very well. It's an Austin tradtion and one of my favorite submarine shops!
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Brett D.

Yelp
I'm from out of town and stopped here from a recommendation by a coworker. You will enjoy the chill atmosphere and tasty sandwich offered by this local establishment. The bread is softer than I personally like or expected, but worked well enough with the toppings and flavor of the dressing. I love me a great sandwich and Thundercloud is a solid choice. I was most impressed by how friendly and caring the staff was. They made great use of the few minutes we had together by getting to know me and sharing the history of the company. I will definitely stop here again next time in town.
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Dustin D.

Yelp
If you like chicken salad sandwiches you have to order a secret off the menu special called: "The Acadian" aka "the Dirty Esme" It's lit
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Bruce B.

Yelp
Been a Thundercloud Client since 1976. Service is consistent at this location. Attitude-Good.
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MJ H.

Yelp
Wonderful tuna salad. I prefer the white bun over wheat. Make it clear next time; WHITE, misunderstood for wheat. Ate it anyways, this is howcome they have killer tuna.
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Syd A.

Yelp
Meh. I called an order in for pick up and the girl on the phone cut me off as I was trying to order. I went to pick up my sandwich at the call in counter and my sandwich was shoved at me, making the items on the counter fall on me. No apology which was a little upsetting. When I got back to work to eat my sandwich, my order was incorrect. Can't say I was surprised since I could barely finish my order on the phone.
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Fancy H.

Yelp
Hey y'all fyi, your 2 employees are so high right now they forgot to put meat on a to go order sandwich and are just standing around talking to customers BARELY making sandwiches. 2 customers walked out. Being high is fine, but if you can't actually work at the same time maaaaaybe wait until you're off the clock.
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J D.

Yelp
I've lived in Austin all my life. I've been going to Thundercloud Subs since it originally opened in 1977. This was the worst sandwich and worst service. The bread was so stale it fell apart into crumbs. I said no tomatoes three times and get home and there's tomatoes on this horrible chicken salad sandwich. The sandwich maker asked me the same questions as to how I wanted my sandwich made over and over again and he still got it all wrong. I said spicy mustard and there's no mustard. I ordered ice tea and wasn't asked sweetened or unsweetened and the tea is like sugar water. I would've said unsweetened had I been asked. Plus I was overcharged! There was a combo special Price. I asked him if he charged me correctly and he said yes. WRONG! I will never ever go to this location again. I've never had a bad chicken salad sandwich at Thundercloud. I'm appalled
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Michelle K.

Yelp
Pros: Fresh ingredients, decent selection, friendly staff, cheap. Cons: Only fast if there's no line and the sandwiches, though fresh, are fairly bland. I will definitely be returning here in the future since I live across the street and am a sucker for a cheap and fresh meal, but I wouldn't recommend it if you're looking for a flavorful experience.
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Kimi J.

Yelp
I hate to be a negative Nancy but I really don't understand why people like this place? I want to like Thundercloud because they are a booming and local business. I've been a handful of times but every time I'm left extremely disappointed which is confusing because I feel like I have fairly basic expectations for a sub.. throw some meat, cheese, and fresh produce in between two pieces of bread- Bam but no BAM with Thundercloud. Here is what I've noticed as no bueno-bam attempts at sub making. They use sprouts for most sandwiches instead of lettuce. I don't mind sprouts but if they are not fresh they begin to taste like wet grass. They also get soggy smashed in between two pieces of bread smothered in an artificial tasting avocado spread. I say artificial because it has unnecessary seasoning, like garlic powder or maybe it is just preservatives? Avocados are delicious cut up into sections with a little salt sprinkled on top. Smashing avocados into a spread and putting seasoning in it, overpowers everything else and makes the whole sandwich heavy and soggy. Add hummus to your avocado spread and the sandwich starts to get even more dense with soggy potential. The bread is meh. The turkey is SUPER bland. It tastes like hormel lunch meat. Also they never asked if I wanted mustard or any other condiment. I don't understand what is going on with their idea of a good sandwich. I'm left scratching my head every time wondering how making a sandwich could go so wrong?
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Rachel Y.

Yelp
Love love love Thundercloud. Delicious and fresh..cute employees doesn't hurt either. My favorite is the chicken salad with bacon amd a cup of broccoli cheese soup on the side. Everything is fresh and delicious. I have not had a bad experience yet. They ask a lot of questions, but that is good becuase you get your food exactly how you want it.
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Sandy V.

Yelp
Super annoyed. My son brought me a Turkish Delite in a bowl. Thundercloud forgot to put the Turkey in it. How can you forget the meat?!

Mackenzie Nicole A.

Yelp
* I was once a thundercloud employee at another location * I went to the thunderclouds on riverside last night at 9:55 and they were already locked up and the inside was completely shut down with chairs stacked and everything. IF YOUR SIGN SAYS YOU CLOSE AT 10:00, YOU CLOSE AT 10:00, not 5 mins before. The dude had no sympathy what so ever. Disappointed in my favorite local austin restaurant.
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Lindsay J.

Yelp
Alright, you got me, hippies. Today I had an insane craving for a Nada Chicken salad, so I decided to go for it. The service was, dare I say it? Friendly. My Thunderemployee might've even cracked a smile. It was a collaborative effort between the two of us. The soda fountain is behind the counter at this location, so she filled my large iced tea and added lemon to my cup upon my request. And I gathered my own banana peppers out of the receptacle oddly placed on the counter top because she said she was "too short to pick out the good ones." Cute. She also only charged me for two peppers, when I grabbed four. It still hurts that the salad, two (four) extra peppers, an extra Thundersauce dressing (more oil than vinegar this time), a bag of Baked Lays, and a large iced tea came out to just under $11, WITHOUT tip. Hell, Baby Greens is even cheaper than that, with better ingredients AND a bigger iced tea. Damn you, Nada Chicken craving!
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Sarahbeth M.

Yelp
This location is actually pretty busy. Nice and friendly staff. I've been here three times and the third time I got really sick and haven't been back since. I get the Italian Sub on gluten free bread with the sweet peppers. I love those sweet peppers!
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Jayme B.

Yelp
Stopped here after an afternoon of kayaking. Sane thing as the other thundercloud, just wish it was a bit cleaner. The backsplash where they make your sandwich has runs and streaks on it go random sauces and foods. Pretty off putting when you are hungry and watch your food get prepared inches from it. Other than that good food and friendly employees.
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Katy H.

Yelp
Have had great experience at every Thundercloud Subs besides this one. I always get salads & by 7 pm they are always "out of salads". I know they are supposed to make me one anyone if they are out, which no one ever did until I wrote a letter of complaint to the president of the company (then received free vouchers!). Last time I went, the young lady working said they were out, but would make me one (I guess the message got passed down). It. took. forever. Now, that's not her fault, but they should make more salads or whatever they are out of in their downtime. I thanked her for making it for me, but I'll probably never go here again. There's another Thundercloud across 35 ( who always has deviled eggs!) & there's a Subway closer to my apartment anyway.
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Aleks P.

Yelp
Their sandwiches are great and so are most of the employees. All except one little creep. He seems to be a shift manager and my encounter with him was on Feb 19th. He is short in stature with brown hair and a beard. He was high, snide and seemingly incapable of remembering "provolone" or "yes, provolone" or "no I want provolone." There was a group of us but we were paying separately. Never the less he though it was a great idea to make all our sandwiches at once, prolonging our time with him. It took him more than thirty minutes to make five sandwiches. On top of that, he took an extra five to eight minutes to yell at a vagabond out in front of the pizza hut next door. While we waited for him to return from the crusade against the homeless several other clients were served by a much more competent employee. Not one of the sandwiches was correct. We were all petty pissed by then. It gets better. One of our group left his jacket so he called the shop to ask them to hold it. No problems there. But this manager decided to make a threat against another one of our party. Lets call him Scott. This thundercloud employee claimed that if Scott ever went back to the shop he would kick Scott's ass... Scott had not done enough to warrant that reaction. Overall: poor service.

Melissa E.

Yelp
Really disappointed with my sandwich today. I ordered a large Italian combo online, picked it up, got to work, opened it up and I had no toppings except the hot peppers I paid extra for. I think I also got s small size. I was so hungry I just ate it anyway. Have stayed away for a while because the last time they put all the toppings on and no meat. Have been coming to this location since I moved to Austin 20+ years ago and the service has really gone downhill.

Fadi A.

Yelp
Ordered a roast beef, instead got a ham sandwich. Took it back and was told there out of roast beef. So i guess they decide on there own what to replace it with. Asked for a refund, cashier was not happy about it, took him over 5 minutes to get my money back and just put it on counter without a word.
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K M.

Yelp
My favorite thing about Thundercloud is the potato salad. Where else can I get a serving of potato salad? If I make it at home, I will eat the entire bowl. No bueno. Now, I'm not blaming this particular Thundercloud for my lack of control, but they never. Freaking. Have. Potato. Salad. Every other location does... They also bullshit me about it. "Oh, we just ran out." No... it's 20 minutes after you opened. So unless a 400 lb version of me came in before I arrived and bought the entire store's worth of potato salad, you are lying to my face. Just tell me you didn't make any. And then, when a girl comes in every week repeatedly requesting potato salad, how about you fucking make it? It's on the menu. I shall be pursuing potato salad at the W Riverside location from this point on. Hmph.
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Andrew A.

Yelp
I recently moved to Austin from Kansas City...so I may not be aware of other Sandwich Sub places around here. But I've got to say the sandwich absolutely delicious! I had the Turkish Sub and added Jalapenos. It Was also the perfect size and the consistency of the bread tastes fresh. So YES this will definitely be one of my fav lunch places to visit. Not Trying to be negative ..Appearance is everything when your making food...that's just my opinion. Clean People making Clean food = Success.

Gabby L.

Yelp
Service was ass, I get if you wanna talk shit about costumers but do it when we leave, if a bitch got beef tell her I'm the cook and she can get it. Long story short, don't be a fucking ass
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Heather I.

Yelp
Sandwiches are always great. BUT what makes this Thundercloud better then any other is the people. THEY ARE AMAZING! These employees are always SUPER friendly and always make my day! Try this THUNDERCLOUD!
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Betty G.

Yelp
The food was great. As always. This was the first place in Austin that my late brother, Larry, ever took me on my first visit when he moved out here. It was back in the mid-1980s and we went to the drive-thru Thundercloud Subs that used to be where the Alamo Drafthouse South is located now. Thundercloud subs has always been a favorite of mine because of that wonderful memory and because they've always taste great. Today was no different. The California Club is wonderful. Turkey, bacon & avocado. What's not to like? This location, however, leaves a lot to be desired. No organization. It's kind of grimy. The guys behind the counter had mediocre customer skills - but I suspect it's because there's no organization and they're reaching and talking over each other. The guy who called me over looked super-bothered. I didn't get asked which type of bread I wanted. When I said, "I want one large and one small California Club and a bag of chips," he held up one hand and said, "Okay, hold up. Let me make those two first." I guess the order of chips was too much information. After I got handed the sandwiches and another guy came over from the left side of the counter to grab my card, the guy in front of me asked me to move out of the way so he could get another customer. I hadn't gotten my card back. Uh, yea, okay. Nothing was really wrong - just nothing really right. With gentrification breathing down their necks, I thought I'd offer support and just a bit of advice rather than a momentarily agitated review: * Streamline the service: Have them start at the left (where the cash register is) so they can order and pay, then have them move right. One person gets their bread all figured out, then passes it off. And so on. Yea, it's what everybody else does, but there's a reason for that. * Spruce the place up a bit. Sandwich shop - you can't be raking in the money, but there's plenty of ways to raise money. Have a $5 raffle for a $50 gift card or a month's supply of sandwiches (minimum sale of 100 required to have the giveaway) - you'll sell out left and right. Generate publicity by having a contest --- Invent a Sandwich & Name It for an Austin legend/celebrity, etc. Offer catering at every new business that props up. Offer delivery to the fancy, shmancy places opening up around you. You can limit it to 78741. * Get a Thunder Truck * Have Twitter contests - Be the 10,000th follower and get a free meal. Be the 10,100 and get a free meal. Be the 10,200..... This is seriously not meant badly. It was just a bit sad to me that Thundercloud - Austin's very own - wasn't a great customer experience. And, I'll tell you what - customer service may not be what makes or breaks a business, but it is most definitely one of the first cracks. Good luck and I'll be back. The food was great. As always.