Daniel B.
Yelp
I went to Variety Playhouse to watch Chris Hardwick, a stand-up comedian known for a variety of things including Comedy Central's @midnight comedy game show and the Nerdist podcast. I know him best as the host of AMC's Talking Dead. His 2015 Funcomfortable stand-up tour, also starring Atlanta's own April Richardson, stopped for two shows in the ATL. Over the last 25 years, Variety Playhouse has primarily been a music venue, so my visit was for one of the more atypical acts: comedy.
The venue originally opened in 1940 as an Art Deco movie theater. In this regard, Variety Playhouse reminds me a lot of Midtown's historic Plaza Theatre, an independent local movie theater still in operation today. Movies stopped being shown at Variety (last known as Ellis Cinema) in the late 1980s and the venue has hosted mostly concerts and live performances since.
Variety Playhouse is old and exudes character. It fits in nicely with the alternative Little Five Points neighborhood. It's next door to 7 Stages Theatre, a versatile non-profit theater featuring a wide range of shows from international plays to The Amazing Acro-Cats (http://www.yelp.com/biz/acro-cats-chicago) traveling cat circus.
Variety can hold roughly 1,000 folks. Even after some renovation work, it still very much resembles an old-school movie theater. The main floor has numerous rows of theater-style seating. On either side of the theater-style seats and directly in front of the stage are open spaces which can be used for standing areas or additional seating. For the Chris Hardwick show, economy-quality (plastic?) stackable chairs were laid out to provide additional seating capacity.
All shows at Variety Playhouse are general admission so you'll want to show up early if you want a good seat (or spot) to a sold-out show. The Chris Hardwick show we attended was sold-out. We saw a good amount of people begin lining up 2 hours before showtime. We lined up about 45 minutes before showtime. When we queued up, the line stretched back into the parking lot behind Variety Playhouse and Elmyr, the Mexican restaurant next door. For the second show at 10:30pm, the line stretched down Euclid, in front of Elmyr and down the sidewalk.
Variety staff started letting people in at 7pm for the 8pm show. The line moved rather smoothly. Tickets were scanned at the door and plenty of good seats were available when we entered, including the front row on the balcony. I recommend sitting on the small balcony upstairs. It has decent unobstructed views of the stage. The place filled up fast. For a sold-out show, you probably should show up no later than 30 minutes before showtime. Otherwise, you and your friends may struggle to find seats, which is what I saw happen to several individuals.
There are concessions in the lobby and a bar up on the balcony. Alcohol is served. Restrooms (clean) are located upstairs. I'm not a fan of the traditional theater-style seating downstairs. The padding on the seats are aged and worn-out (not very comfortable) and views can easily be blocked by the people sitting in front of you. Obviously, don't expect stadium-style seats like in a modern movie theater. The sound and lighting were great. We could hear Chris and April loud and clear. The tech guys did a nice job.
There was an inconsistency regarding the photo and video policy. I believe this policy varies from show to show. As we entered the theater, ushers/security personnel told us absolutely no photos or video were allowed. However, when the show began, Chris Hardwick said no *flash* photography was allowed, implying that photos without flash were okay (which is typically the case). The ushers were strict and approached several guests who pulled out their cameras or phones to snap a no-flash shot. Oh well.
Variety Playhouse has its own parking lot in the back. This is the best place to park. It cost $7 the night we went. Non-affiliated nearby lots were charging as much as $20. Free street parking is available in the residential neighborhoods adjacent to Little Five, but be aware of the parking signs because some streets are permit-only and monitored by ruthless PARKatlanta.