Virtue Cider

Cider mill · Allegan County

Virtue Cider

Cider mill · Allegan County

4

2170 62nd St, Fennville, MI 49408

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Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
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Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null
Virtue Cider by null

Highlights

Hand-crafted proper farmhouse ciders, made with local Michigan apples and created using traditional European methods.  

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2170 62nd St, Fennville, MI 49408 Get directions

virtuecider.com
@virtuecider

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2170 62nd St, Fennville, MI 49408 Get directions

+1 269 722 3232
virtuecider.com
@virtuecider
𝕏
@virtuecider

$$

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Jul 13, 2025

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@eater

"Virtue Cider, founded in 2011 by Greg Hall, was sold to Anheuser Busch-InBev in 2015, but Hall repurchased it in 2023. The cidery is located in Fennville, Michigan, sprawled across 48 acres of farmland. Hall plans to reinstate live music, cider clubs, and focus on direct-to-consumer sales. Renovations are planned for 2025, including a new kitchen and partnerships with renowned chefs for cider-pairing dinners. The tasting room will also be updated to align with Hall's vision of treating cider more seriously." - Ashok Selvam

Goose Island’s Greg Hall Reclaims Virtue Cider From Anheuser Busch-InBev - Eater Chicago
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@eater

"Mostly known as a producer of hard ciders like Percheron and Lapinette, Virtue added beer to the menu this year when owner/founder Greg Hall — formerly Goose Island’s head brewer and famous as the creator of Bourbon County Brand Stout — returned to beer making with a Nordic-inspired lager with rye, caraway, and juniper called Vestland. If you need more of a reason to come check it out, you can also wander their 48-acre facility while you visit, and also hang out with their farm animals including goats, chickens, and pigs." - Karl Klockars, Eater Staff

The Best Roadtrip-Worthy Breweries to Visit in Southwest Michigan
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@cntraveler

"Offers cider tasting and meal outdoors or in a private greenhouse."

7 Small Towns in the U.S. That Are Secret Food Destinations
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@cntraveler

"Southwest Michigan's Virtue Cider has recently launched an online store with nationwide shipping."

11 Best Alcohol Delivery Services for Liquor, Beer, & Wine
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Katie Lenahan

Google
We had our wedding welcome event here, and the staff could not have been nicer! Everyone went out of their way to support us, especially Kaely. Our guests had a great time and we are super grateful!

Kasia Prachniak

Google
We have been here a few times now and it seems like every time we come back, there are less and less food options. The cider is really good but the price has gone up a decent amount in the last year I think. It used to be cheaper than most other places, which is the reason we have been back a few times after trying it the first time. Besides that, the atmosphere/vibe here is pretty cool. They have an indoor barn-like area and an outdoor area with bonfires, a trail, and farm animals.

Joseph Dwyer

Google
Awesome cider. Very tasty charcuterie board. Helpful, friendly staff. We had such a good time here. Looking forward to returning during warmer weather so we can enjoy the outdoor area.

D Grant

Google
We had a great visit here. A staff member (I wish I had gotten her name) sat down with us and guided us through some samplings. The cider they produce is very good. I like the low carbonation that most of it had. We chose some of our favorites to purchase. I wish we had walked the grounds but the temperature was in the nineties.

Chris Otto

Google
Great traditional cider on tap and plenty of bottles to take home. Staff is incredibly friendly and welcoming. They ship around the US and their cider club is a great way to enjoy at home!

Tatiana B

Google
The cider menu is excellent. You can get a flight to try the most popular ciders or have a regular 10-16oz pub glasses. If you want to buy some ciders, they are within a range of $15 to $40 per bottle (no canned ciders). We really enjoyed sampling different flavors. If you like ciders, that’s definitely a place to put on your map. They also have a well curated menu - cheese boards, dips and wraps/sandwiches. Smoked trout dip was delicious. I only wish we had more time to walk the grounds and explore the trails. The whole territory is really well maintained.

Raven Basit

Google
The tour was more amazing than we expected! Seth was great and you could tell he really knew everything about the place and the process of making cider. It was great that we were able to try the different stages of cider making, you could really taste the difference that each step adds! The ambiance was great throughout cider house 1 and the outdoor area. We opted for the combination charcuterie board and the meat and cheese selection was great and a perfect pairing to the cider. I highly recommend getting both flights to try all the flavors they have to offer. Went home with our favorites! Super cool experience, would love to come back in the summer time!

David DaMour

Google
Went here for a guided cider tasting. Greg's knowledge of cider and the industry is truly amazing. Great to hear stories about Virtue and the great of Michigan. Excited to have future visits here. Would recommend to others in the area and have already mentioned it to a few friends. Cheers - David

Brittany S.

Yelp
I swear I've reviewed Virtue Cider already but here it goes again - worth the second round ;) This cidery is extremely kid-friendly and charming for a few-hour visit. It gives off cozy fall vibes all year round with their farm animals, outdoor seating spaces, picnic benches, and small trails in the woods. I wouldn't say that I'm big on cider, but I love what they offer here. It's the perfect spot to get a flight and find something for both sweet and dry palettes. I'm also obsessed with the architecture of the old Belgian horse barns and their adorable potbelly pigs. What better entertainment could you ask for with kiddos in tow? Virtue Cider is one of our must-visit spots when we find ourselves in southwest Michigan.

Karen L.

Yelp
Virtue Cider, once a beacon of charm and culinary delight, has unfortunately decided to abandon its roots in favor of a new menu that can only be described as a study in mediocrity. The food options have plummeted so dramatically that it feels like someone actively sought out the least interesting items to pair with what remains an excellent selection of cider. Let's start with the box of cheese and meat. It's the kind of uninspired fare you might expect at a sad office party, not at a place that once boasted delightful turnovers, hearty sandwiches, and satisfying soups. Then, there's the grilled cheese--an item that should be a crowd-pleaser but instead manages to be as boring as the salad they now serve, which is as overpriced as it is unremarkable. Gone are the days when Virtue Cider understood the simple joy of pairing good cider with good food. One might think that with cider this good, they'd at least have the decency to offer sausages or pretzels, but no--we were left staring at our plates, still hungry and more than a little disappointed. Virtue Cider, get it together. Bring back the fun, the flavor, and the food that made this place more than just a cider stop. Right now, it's as if someone decided that your patrons don't deserve to enjoy themselves--and that's a mistake.

Frank W.

Yelp
We visited Virtue Cider before the pandemic and just recently. Our family has been taking a summer vacation in the area for 15 years. We rent a big house. We stayed in Fennville this year. Virtue was about a five minute drive. They are doing well. The picnic tables outside had many visitors, families among them. Dogs are welcome outside, and we saw a couple of Yorkies and a bigger fellow who wanted to play with the chickens. According to news reports, Virtue, a craft operation, sold itself to Anheuser-Busch, and then the founder bought it back. I am not sure if it is related to the Bud Light boycott (which I am impressed by, though my cause would be the opposite; I would not have thought they could sustain it, nor produce the effect, though it may be simply that the beer was not great to begin with, not due to the reactionary message they are trying to promote, against trans folks). Apparently A-B has not done well with its micro-breweries. They are unloading them, which is fine; these are not the same type of business, the mom and pop enterprise on the one hand and the international conglomerate on the other hand. Virtue has gotten bigger. They built out various aspects, as indicated by signage. Our party of nine (a group of five had departed due to teen children having activities back home) had two flights, actually two of each, for four total. Then we ordered a few full glasses. We had cheese and charcuterie. The pours were modest and the serving size on the food. That is not a complaint. It is what it is, and you are not likely to come here expecting to consume a full meal. We sat outside. We just fit. The ciders displayed a range of tastes. Some were more fruit forward, others stronger with alcohol content, and a couple with pronounced terroir, and one had a bit of a cleaning fluid profile (not bad; it was very clean). If you don't like cider, you might be converted. If you do like cider, you will be impressed by the range of their offerings. Service is modern. You scan a QR code. The waitress came out promptly. She was kept busy. During the visit, we also stopped into two beer breweries. Women in the group went to a wine tasting as well. I'll close on the comment that the restrooms in a repurposed shipping container are the best restrooms in a repurposed shipping container. Of course, I cannot claim a sample size that is great, and it might be limited to this single experience. Whoever built those has an excellent design and high standards. It was smart to stop in, before departure.

Stephanie C.

Yelp
My friends and I recently stumbled upon Virtue Cider during Apple Fest weekend and was pleasantly surprised by the event! We were welcomed into the festival with a free tote bag, pint glass and the opportunity to listen to live music (on the most beautiful fall day) while trying some of their specialty ciders. My girlfriends and I just stopped by to check it out so we could plan a more purposeful day, but the facility was so big, we just grabbed a drink and enjoyed the live music! I do think I would love to go back another day to check out the property and really enjoy it.

Emmy M.

Yelp
Back at Virtue and couldn't be happier. This time they had bonfires going outside and it was magical. I definitely should have brought my dog because with the bonfire we were able to chill outside the whole time even with it in the 50's. I tried the cherry (always a fave) and the blueberry (not too sweet and good notes). My friend had the mulled cider - it was much drier than mine. She was really happy with it but it was too dry for me... I think I was expecting more of an apple cider? Hopefully they'll have something sweet and warm next time I am here. Oh and our bar tender was the coolest? Like I wish I was that cool.

Claire T.

Yelp
What a cool neat experience! So I love cider, and if you're like me, this is the place to be. We got two different flights of different ciders in all ranges of flavors! The first flight we got was I think the 101, which was $20 for 6 ciders. The star of the show for me was the cherry cider, but others at the table enjoyed the blueberry cider. I also liked the dry ciders offered. The other flight we got, the Small Batch, was $25 for 6 ciders, which we did not like as much. I'd say, if you're gonna get a flight go for the 101 tasting. In terms of food, we got the fish dip (based on previous reviews) and the white bean dip. The fish dip very much lived up to its hyped reviews. We gobbled it down quickly! The white bean dip likewise rocked but the star of the show was easily fish dip. After our tasting, we visited the gift shop and walked the grounds. There were some beautiful trails around the area! Overall, a very nice place, nice staff, and great cider. I recommend!

Rachael M.

Yelp
My little family visited Virtue Cider on a Wednesday during the afternoon. It is child and dog friendly which is a huge bonus! Your dog must be on a leash and water bowls are available to wet their whistle. Chickens roam the grounds, and bunnies and ducks are in houses - my kiddo loved this feature! There is trail to walk if you feel inclined. All the staff were incredibly friendly/informative, and the service was speedy. The vibe of the entire establishment is fun, casual, and relaxed. There are picnic tables and greenhouses (which I think you may need to reserve). You can order inside or use the QR code at the outdoor tables - convenient! We ordered a cider flight. The Mitten was my favorite! We also tried the frozé which was refreshing! We got our kiddo the apple cider; I took a quick sip (shh...), and it was delicious. I definitely recommend stopping in, and we hope to visit again when we vacation next year!

Mandy P.

Yelp
Came here with a group of 15 and it was a nice place to hang outside with the kids and see some farm animals. The flights were quite expensive at $20-$25 and the food was kind of sparse for the price. The hummus needed salt and I was surprised it only came with chips vs some veggies. There was also some confusion since they said they were sold out of hummus and then they had it available again...

Allison F.

Yelp
I have to bump up a star with Virtue's outdoor space. There's plenty of seating, walking trails, games, a garden...I was really, really impressed with the outdoor features, and you very well will too. PS: Pets are welcome outside.

Stella W.

Yelp
Great atmosphere, great service, great drinks! The trails in the back is really pretty. There are games and animal for kids and adult alike. I hope they add more food offerings to compliment the drinks. The best, imo, is the fennel salad! Esp on a hot summer day!

Michelle E.

Yelp
Lovely space that is great on a nice day to sit outside and enjoy nature, including the animals. Trails are located right off the property if you're so inclined. The cider is elevated and offers a wide array of flavor profiles. It's all about showcasing the apple. The cheeseboard was very nice. Get the apple butter to take home if they have it. And the staff is wonderful! Very accommodating. Now if only I could get the basic rose to go :)

Karen N.

Yelp
Virtue Cider is a large complex. There is a cider mill, orchards, farm land and lots of outdoor seating, and limited indoor seating. When you walk in to the indoor area, you enter through the merchandise shop. They offer a large variety of bottles ciders. They offer flights and a variety of cider selections. The outdoor area is massive. They offer a different variety of drink choices outside. The bathrooms are basically porta potties. You are able to walk the grounds and see the animals and apple trees.

Kristin V.

Yelp
I lived in Chicago and moved so have not been able to get Virtue, so was so pleasantly surprised we we saw the billboard on the way to Saugatuck. We stopped at the farm and was greeted with the most pleasant man who told us all about the different ciders. We sat outside, ordered from the QR code and was pleasantly surprised with the delicious cheese and charcuterie board! Great cheeses with the right punch but not over the top. We ordered a ridiculous amount of cider in bottles. If you have a chance to drink the Estate, it's out of the world amazing! Sorry if you can't buy any to take home because we bought up the last case. Such a fabulous stop off! I highly recommend!

Emma G.

Yelp
We loved visiting virtue. Everyone was very friendly and answered any questions we had. We got a wrist band to wear if you were over 21 for drinks. All of the ciders we tasted were delicious. The fish dip and pimento cheese dip was amazing. Also ordered grilled cheese that was perfectly crispy and gooey. We sat outside and there were games, animals, and a lot of seating. Would love to come here again.

Michele M.

Yelp
I found this cider place in Fenville. It was such a cute place with indoor and outdoor seating. It was mainly hard cider or cider cocktails, but they did have some appetizers and charcuterie. We tried one of the hard cider tasting selections, it was 6 hard ciders for $20. My favorite of all was the blueberry. The vibe was very laid back.

Nicolas G.

Yelp
In an area full of wineries, distilleries and the like, virtue is truly a hidden gem. Wife and I visited several places this weekend and Logan did an amazing job of making us feel at home, giving great cider recommendations and keeping our campfire burning brightly. Love the atmosphere, and chill vibes this place has. 5/5 will be here again

Lisa N.

Yelp
Oh my! It was cold when we came but I will be back when it's warmer out. The outside space looks amazing. I'm pretty sure I could spend all day there! Inside space is small. When we arrived there were only 2 stools available and we had 3 in our party. We should've called ahead to make a reservation. A little bit of a learning curve but overall, the cider was great! Lots of variety and service was friendly and informative.

Katie M.

Yelp
Spacious and family friendly with lots of options for games. The outdoor space is adorable. We just stopped by for a drink and we will need to come back. The drinks range! We got a tasting and hot muller cider (we came in January) it was all delicious. Super cute and would be great for a date night.

KD K.

Yelp
Wonderful and Welcoming ! What a fantastic vibe. The ciders were all delicious, we enjoyed the scrumptious snacks. You can take a walk and visit the farm animals while sipping your cider. When in the area I will definitely be back.

Liz P.

Yelp
Virtue Cider had been on my list for years - I'm not sure if I've ever had any of its cider "in the wild" before, but I usually am around Saugatuck/Fennville when I make my yearly trip to the west side of the state. We finally got to check it out yesterday. I did my research here on Yelp ahead of time and noticed that (in the summer, at least) it's outdoor dining only. You can make a reservation on Resy, but for a Tuesday we didn't need one. One you arrive, check in with the hostess, and you can choose to sit under the pergola, which is what we chose (which was in a more shady area, and nice) or on the lawn area, which has picnic tables and umbrellas. I've heard that for the winter they have small glass "greenhouses" you can rent, too. The one caveat I will say is that they have outdoor bathrooms, aka port-a-potties ... I wasn't a fan of that, but they were clean, and they also have a handwashing station next to them, too. Originally we were going to get the flight but it was $18 for six ciders, which is quite a lot, so instead we each got an individual cider. My boyfriend got the Framboise, which is on tap, and I got the Peach cider, which comes in a bottle. Both were very good although the Framboise was a little bit dry; I had heard that a lot of Virtue's ciders were dry or semi-dry. You order from your table via QR code (they use Toast Tab) and then the employees bring you your drinks. It was like $13 before tip for two drinks. They also have small bites, too, like charcuterie boards, crackers, etc. In addition, they have a trail you can walk and some animals - we saw this huge bunny who was taking a nap in its cage, and it was pretty adorable. Overall, Virtue was a cute place, I'd come back if I was with people who hadn't been there before (i.e., maybe a girls' trip to the west side of the state), but now that I've been there, I probably don't need to return for a bit.

John H.

Yelp
The outdoor seating area is a nice place to sample their products and enjoy a snack. You can walk around the grounds, too. Don't forget to look for the farm animals. We didn't see any pigs (it was a hot afternoon, they probably were hiding somewhere relatively cool) but did stop by the rabbit area. Great fun for kids, too, if the weather cooperates.

Amanda L.

Yelp
This is a really beautiful space and it's definitely a full 'cider mill' experience with access to their orchards and look at animals. I was left a little disappointed in a couple things-- firstly, we made reservations for the walkway (the covered tables along the side of the building) but we were seated at a regular picnic table-- in the mud, I might add. There was also a huge, wrapped up umbrella in the middle of the table so we had to keep ducking our heads around it to talk to each other. I don't really get the point of making reservations for one area if they're going to put you wherever. I also didn't love that their flight options were pre-determined; you couldn't try sips of anything and had to commit to the flight for the smallest possible taster. Everything else I believe was 10 oz or more. We tried all three of the flights on the menu and while there were some really good ones (the peach and the Mitten, especially), some of those funkier ones were out there even for me as a big cider fan. I much prefer a tasting room atmosphere where I can actually taste! I know that sounds like a lot of complaining but I actually would recommend this place! The charcuterie plate was absolutely delicious and generously sized, and, as I said, there were some really tasty ciders. I would probably say this is a 3.5 but I like to round up!

Abigail W.

Yelp
I LOVED this place. The environment was great, the outdoor space was huge with perfect weather! Will definitely be back. They had a little cat roaming around, a path to go down and see pigs. Just a great experience:) food was good, could have a little bit bigger serving sizes because the cheese and honey was delicious. Good overall and great service. They also have these glass buildings you can rent for a private party - good to keep the bees off! BONUS: dog and kid friendly!

Laura F.

Yelp
Great experience. I am a nut for a reservation so I booked one ahead of time in the pergola (great shade) but you can also just show up and use shaded tables. (Another great thing about the pergolas is mobile ordering to your table) Also, a great place for kids! There are bags, adventures to be had in the woods, and nonalcoholic drinks like apple juice and chamomile soda. Super fun! The only thing missing here is... food. Would love to be able to get a turkey burger with these ciders! (I hear this is in the works)

Grant S.

Yelp
Virtue Cider is a MUST stop whenever we are in the area. We've been stopping for years now and it is always a delightful and delicious treat! It has been a while since we've been in the area due to the pandemic, but we were excited to venture out since temperatures have gotten warmer and we learned that Virtue has easy-to-make reservations for their outdoor space! Virtue takes safety for its employees and customers very seriously and we are SO THANKFUL! Thanks for keeping everyone safe, Virtue! Hooray for staying safe while also enjoy beautiful scenery and amazing cider! As usual, the wine and service were impeccable! We enjoyed all of our informative, helpful, and friendly interactions with staff. We always feel very welcome! But the cider is the main attraction and it never disappoints! We started by sharing the small batch cider flight and we loved the unique flavors. Yum!! If you haven't tried the flagship flight, definitely start with that. But for old-hats like ourselves, the small batch flight is a great way to dive deeper. After the flight, my husband got the flagship cherry cider which is his favorite and never disappoints. He was pleased as punch. I decided to get the special 'Those Women from MI' cider AND IT WAS THE BEST CIDER IVE EVER HAD! The Lavender and butterfly pea pollen came together for the most delightfully floral and dry cider ever and I couldn't get enough. We got two crowler cans to go and I cannot wait to continue to enjoy it. Virtue, please consider adding this to your regular line! I will miss it if it disappears after the spring! We had a blast enjoying our cider outside and walking the ground. Love the intimate and spacious farm setting. We cannot wait to return again next time. See you then, Virtue!

Alexandra J.

Yelp
Booked a private greenhouse for a bachelorette party of 7 people about 2 months in advance ($104). We were booked into a greenhouse which was cute. When it came to ordering our drinks, this is where the experience was really faltered. Once we ordered we were asked to pay and tip upfront, I paid about an 18% tip on a $60 bill ($82) 7 drinks, 4 of one Frosé, 3 of another. About 10 minutes later a waiter came back to say they were out of the Frosés and asked if we wanted to wait 30 minutes for the next batch or if we all wanted the Lavender Cider. It was odd to assume we'd all 7 want that cider out of the entire menu, and we had another reservation at Modales in 50 minutes so we asked to put in a different order. We waited 40 minutes on the new order and went to check at the front. There was an 'oh you didn't get your drinks' and no direct apology or acknowledgment that we had waited quite long. By this time the Rose was ready and we all received the 7 of whatever was most frozen at the time. Given the wait, our next reservation was in 10 minutes so we had about half our Frosés and had to depart. The oddest part was there was no offer of discount to our drinks, or return/adjust my gratuity, just that they'd update the charged price to reflect the new drinks.

Tiffany H.

Yelp
I visited Virtue as a friend had recommended their winter snowshoe tour. By the time we came, the warmer weather had basically melted a fair amount of it so we didn't need snowshoes at all. We just strolled around with our boots. Francoise was a fantastic tour guide - super knowledgeable & loves doggos (our friend brought her pup along for the tour!) We then spent the rest of the afternoon at the fire pit. I tried the flight which was 6 - 2oz pours of the Core ciders: Brut, Rose, Pear, MI Apple, Southcider, MI Cherry. It was driest to sweetest & I'm definitely more of a dry cider fan. I highly recommend the tour and reserving a fire pit or greenhouse! The greenhouses are especially cute. What a fun way to spend winter! I'll be back in the summer time & again if there's enough snow to snowshoe!

Maria L.

Yelp
What's not to love about Virtue Cider?! The ciders are great, they're sustainable, it's on a farm with adorable animals and their outdoor space is amazing. We went on a recommendation from a friend and drove over to check it out. Since it was our first visit we decided to order both cider flight options and we paired it with their cheese & charcuterie board. The barrel tasting flight definitely tasted stronger than the classic tasting. The standouts on that one was the old spot, mitten, and cherry mitten. On the classic side, we loved all of them except the brut & rose. If you had to pick, I'd say go with the classic tasting. The charcuterie board had a really healthy amount of goodies and it was wonderful to munch on between cider sips. Both the fire pits and the greenhouses are great but I highly recommend booking the heated greenhouses on a super cold day. Also be sure to wander around the grounds and take a stroll on their walking path before leaving.

Annette A.

Yelp
We tried some ciders here today. Flights are pre-defined and you have 2 choices. Ordering using the app was simple. I had the mulled cider which was nice. Others had the flights. We ordered some purple potato chips- way overpriced. Also a split pea soup and a bean dip- both were just ok. The atmosphere was pleasant. I would not go out of my way to go back.

Kelly K.

Yelp
Okay this place is great. It's all outdoor eating, you order on your phone, and there's cute places to walk around while you're waiting. The cider is good. I got a cider frose on a very hot day which was great. The cheese board was also top notch. You definitely want to make a reservation ahead of time. But all In all a really cute place and overall good time. The only thing that could make it better is if they had indoor restrooms.

Kris W.

Yelp
The best cider place in west Michigan. Virtue finally figured it out how to serve cider to a lot of people, easily order their amazing food - the grilled cheese is fantastic and charcuterie boards.

Joshua M.

Yelp
Fantastic spot! Aside from the amazing ambiance and great cider the food and service are excellent. Clean bathrooms! Gorgeous grounds. Great fun for the whole family. Try the cherry cider. Just an all around win.

Betsy W.

Yelp
Beautiful setting, delicious cider, tasty food, helpful staff...I'd go to this place every week if we lived close. Highly recommended!

Miss A.

Yelp
What a charming place! First time at a Cidery and honestly it was awesome... Came with a large group from Chicago and it was definitely a nice change of pace from Citylife. Its about a 2 hour drive and upon our arrival we were greeted with a can of Cider and taken on a tour of the grounds. Its a peaceful backdrop to enjoy the afternoon and they have rabbits, lamb and a pig there too. Was sad to hear that after the Season is over they sometimes turn them into food and are not truly pets! Please reconsider this Virtue! Seems we came a week or so early though missing the large batches of apples physically onsite and the production of apples being pressed. It was still cool to hear how they use various types of locally grown apples and that they do not add any extra sugars to the brew. The only thing that could have made the visit here better is if they offered my group a Cider-flight instead of a single can so I could tašte the difference between them because it looked like some had been infused with other fruits such as peaches or cherries which would have been been an interesting blend.

Emily S.

Yelp
Visiting from Chicago, this place was a must see. Being a common cider brand in Chicago restaurants it was very neat to go to the heart and soul of the beverage brand. Upon arrival we were surprised to see there was only outdoor seating and the bathroom situation was only port-a-potties. At first turned off by the idea due to the heat, we were pleasantly surprised with the amount of shaded spots and water coolers. Looked like you could also reserve a pergola and/or enclosed greenhouses. Ultimately we ended up getting the classic sampler, which was a great way to try different flavors. On a hot MI day the ice cold cider hit the spot. Another cool feature was the concept of ordering and paying directly from your phone as you went. Service was quick, attentive, and kind. Would love to visit this place in the fall! Overall a very cute place and would be good for a larger group.

Teri W.

Yelp
A very cool place to visit. This was the first time tasting alcoholic cider. I was surprised that it doesn't taste like cider at all. We ordered two different tasting, with nine ciders total. Each tasting group was $10, so we got nine 2 oz ciders for $20. Not a fan of having to pay for tastings. The ciders..... taste like beer. Not a fan. Michigan cherry was my favorite of the nine because it was tart and tasted more like cherry than beer. We ordered the cheese basket, added bread and meat. Very cute basket with a little honey jar. So cute. Despite not being a fan of cider, this place is very cool and had comfortable places to hang out. Including a fire pit and hammocks.

Evan F.

Yelp
A somewhat disappointing experience here recently. I know the season is getting late, but they only had a few select food items available and their cider tasting board was definitely on the higher priced side...wonder if that is a function of the business being sold to Anheuser-Busch? Some of the flavored ciders (like the honey and the MI apple) almost had a spoiled / old taste to them, it was hard to describe. The MI cherry was probably our favorite, not overly sweet but a tangy little zip to it. The grounds there are cute, and it appears they are both expanding and attempting to provide warming huts to extend the season given COVID-19. Unfortunately for us, it was a one and done experience.

Misti M.

Yelp
I love that the cidery is out in the middle of nowhere! It's on a beautiful farm, I believe they said it's 48-acres! On the farm are some of the cutest, fattest piggies. They were so cute. We rented a greenhouse for 90-minutes (only $50, includes two 10 oz. pours) in late-December and it was delightfully warm in there, with the heater in the corner. There are tons of firepits on the property for you to sit around and warm yourself. The cider was really nice and the charcuterie board was phenomenal - the white cheddar, the grainy mustard, and the apple chutney specifically. I really enjoyed the bourbon-barrel aged cider called The Mitten. This would be a great place for a date or a girl's day out!

Mary R.

Yelp
Grilled cheese sandwich was decent. The whitefish dip was really good. The hot mulled cider was great. We were a party of 11 (7 children). The place was empty but the hostess sat us in a horrible area with no sun and told us that all the other tables were reserved. Almost laughable because no one showed up to take the tables that we requested. We probably would have stayed longer, purchased more and tipped more but the host was horrible. Bar tenders were awesome.

Adam G.

Yelp
The place looks pretty cool - there's lots of indoor and outdoor space to sit. We tried a flight of 6 (for $25 - a bit expensive for small pours) and didn't like any of them. They all tasted very similar, except for the cherry one. They were fairly dry and didn't have a very distinctive taste.

Katy C.

Yelp
I was expecting a small hole in the wall barn type place with a handful of people when visiting Virtue Cider for the first time. Well, I was wrong! The facility is actually multiple large barns and there were tons of people there when we stopped in on a sunny Saturday afternoon. For being basically in the middle of nowhere, it seems that Virtue has quite the fan base. We made our way to the tasting room, which was pretty small considering the amount of space on the farm. We were greeted at the entrance and given a menu and heard about some of the specials and activities going on that day, which was a nice introduction for our first visit. They had quite a few ciders on tap so we built our own flight. Their cider tends to be pretty dry and a bit funky, so I would say it's not for everyone. I wish they would indicate on their menu which items are taproom exclusives as I'm not that familiar with their product line. I think most of the ciders we tried were specialities. They also have frozen cider slushies, but they weren't ready when we were there, which was a bummer. The taproom was pretty warm, but there is a ton of outdoor seating. The farm seems like a very cool place as they have lots of events and special activities happening. They have cider pairing classes, live music, and community meals. You can tour the farm and see their animals - they have pigs, sheep, and chickens. This is a fun place for adults, not really many highlights for kids besides the animals.

Doug K.

Yelp
If you're in the Fennville area, go see the good folks at Virtue. Hell...if you're anywhere in Western Michigan, you should go to Virtue. Super helpful, they'll guide you through the flavor palette that is their cider lineup. My current favorite is the bourbon barrel aged Maple Mitten. I like the Cherry Mitten as well as the light, crisp farmhouse cider called Percheron but the Maple version is awesome. After testing a flight of your choosing, take some home, take some into their outdoor seating area, and enjoy the many variations and nuances in cider flavors. Especially enjoyable in spring-fall!

Kathleen B.

Yelp
We came for the free farm yoga and stayed for the frose! We had a group of five women. We thought this would be a fun day trip as we are from Kalamazoo. We all enjoyed the yoga outside. The sun was out and not a cloud in the sky. Rikki was our instructor and did a wonderful job. After yoga we all purchased with the frose or the ginger frose. We found a group of comfy chairs together out in the sun. There are hammocks, picnic tables and chairs all over outside to choose from. You can play corn hole, horseshoe and another yard game or just relax. There is not much food to choose from I believe only 4 or so items. I would make the trip back on another beautiful day.

Victoria B.

Yelp
What a cool spot to visit! We were here at the end of July. I've had there ciders back home and excited to see the brewery. It was hot and really nice to enjoy many different tastings especially the frozen rose. There are two buildings one for the public and the other where the magic happens. Outside you can set on picnic tables, drink, chill on hammocks, play bags, may pole, stroll around the lot to view the animals (rabbits, chickens, and such), a small trail for a ban fire, kids playhouse, and head-cuts outs for photos (loved it). Bonus you can even bring our dog too. While inside there is a gift shop, food/snacks, and game boards to play while enjoying cider beer. At the gift shop they also sell locally grown Michigan cherries, goat cheese, and golden plums.

Kira T.

Yelp
What a great little place in West Michigan! Went here with my husband and baby in early October and it did not disappoint in its fall splendor! Self-guided tours of the farm and animals. We did not take a tour of the cider mill. I was pleased to see fresh apple juice available for kids or those who couldnt drink. My little one loved it! I love that you can bring your own picnic or snacks. There are some there but they are pretty pricey and the line to obtain food was pretty long. It does get crowded, so I suggest going right when they open to enjoy your day. It would be lovely to be here in the evening as well around one of the fire pits. And let's not forget the farm kitty! Which was my daughter's favorite!

Daniel K.

Yelp
Visiting from Chicago, we were here last week during the brief respite from the relentless spring clouds and rain, and Virtue Cider made me happy. The beautiful grounds, welcoming staff, Charcuterie plate, and of course, the Ciders, were all wonderful. And after imbibing and relaxing, you can wander the grounds say hi to the chickens, pigs, and rabbits. What's not to love? I plan to come here on every future visit to the Saugatuck area.

Brianna H.

Yelp
I love love Virtue Cider and wanted to ship a variety pack to some family friends of mine so they could try it. There was a slight delay in processing my order so I reached out to them via email. I was amazed by the quick response and they switched my shipping to overnight free of charge! Great customer service.

Steve S.

Yelp
Very very disappointed when we didn't line for 20 minutes there were four open tables outside that people had already left from.the host Would not send us because he said all the tables were reserved there are two tables where people were leaving that we could've easily sat at unfortunately I guess they don't like walkins. Find another place this place is ridiculous.

Nikki M.

Yelp
I'm not a cider person and I love this place. That sentence should be enough to get you to go! What a cool cool COOL space. The grounds are huge. It's essentially situated on its own little farm with pigs, sheep, ducklings, and giant rabbits galore. You can walk right up to all of them with a cider in hand and there's something amazing about that when coupled with the scent from the multitude of fire pits that are constantly lit and beckoning to be gathered around. Speaking of fire pits, they have complimentary blankets for cuddling up by them as well. I thought the barrel aged, apple, and dry cider varieties were the best, while my other half enjoyed the selection of cherry flavored ones. The menu is large though, so there's definitely something for everyone. Food is random pop ups I believe, but when we were there they had a s'mores bar, charcuterie place, and pickle plate to name a few things. I had such a fun time exploring their grounds. I only wish they didn't close so early. I know I would be here all the time if I lived closer. Cheers!