Goose Island’s Greg Hall Reclaims Virtue Cider From Anheuser Busch-InBev - Eater Chicago
"Virtue Cider, founded in 2011 by Greg Hall, was sold to Anheuser Busch-InBev in 2015, but Hall repurchased it in 2023. The cidery is located in Fennville, Michigan, sprawled across 48 acres of farmland. Hall plans to reinstate live music, cider clubs, and focus on direct-to-consumer sales. Renovations are planned for 2025, including a new kitchen and partnerships with renowned chefs for cider-pairing dinners. The tasting room will also be updated to align with Hall's vision of treating cider more seriously." - Ashok Selvam
