WatchHouse 5th Ave.

Coffee shop · Midtown West

WatchHouse 5th Ave.

Coffee shop · Midtown West

3

660 5th Ave, New York, NY 10103

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WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null
WatchHouse 5th Ave. by null

Highlights

Modern cafe with elegant interiors, specialty coffee & pastries  

Featured in Eater
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660 5th Ave, New York, NY 10103 Get directions

watchhouse.com
@watchhouse

$10–20 · Menu

Information

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660 5th Ave, New York, NY 10103 Get directions

+1 646 895 6779
watchhouse.com
@watchhouse

$10–20 · Menu

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payment credit card
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wifi
outdoor seating

Last updated

Aug 18, 2025

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@eater

Luxe London WatchHouse Coffee Is Coming to the Chrysler Building - Eater NY

"WatchHouse Coffee, a luxe London coffee roaster, opened its first New York location at 660 Fifth Avenue and is adding another outpost inside the Chrysler Building." - Emma Orlow

https://ny.eater.com/2024/5/17/24157623/watchhouse-coffee-opening-chrysler-building
View Postcard for WatchHouse 5th Ave.
@eater

Why Your Fancy Coffee Keeps Getting More Expensive - Eater NY

"Stretches of Manhattan’s most expensive corridors may have coffee prices to match, though places like the new London-based WatchHouse Coffee, that opened on Fifth Avenue in April, stays in the $4 to $8.50 range for the more standard offerings." - Melissa McCart

https://ny.eater.com/2024/5/9/24151420/price-of-coffee-nyc-latte-cold-brew
View Postcard for WatchHouse 5th Ave.
@spencertchen
View Postcard for WatchHouse 5th Ave.

Abo Faisal

Google
We visited WatchHouse 5th Ave during our NYC trip and loved everything about it. The place has a really clean, modern design, it feels calm and inviting as soon as you walk in. You can tell a lot of thought went into creating a relaxing atmosphere, even though it's right in the middle of busy Fifth Avenue. We ordered coffee and a chocolate croissant, and both were excellent. The coffee was smooth and rich — exactly what we needed to start the day. The chocolate croissant was fresh, perfectly flaky on the outside, soft on the inside, and had just the right amount of chocolate. Simple, but really well done. What made the experience even better was the staff — they were super friendly, helpful, and professional. You don’t always get that kind of warm service in the city, but the team here made us feel welcome without being over the top. This spot is perfect whether you're grabbing a quick coffee or taking a moment to slow down and enjoy your drink. We'll definitely be coming back next time we’re in New York!

Salman Ahmad

Google
An experience. Professional and welcoming staff. Great pastry assortment. Incredible coffee — best drip coffee I have ever had. A beautiful space overall. Excellence at every turn. 2 hour laptop policy.

Anna

Google
We loved it! Delicious pastry and good quality coffee and hot chocolate. The place was super busy and many people were waiting for to-go drinks (a little bit annoying that the line for that is right next to the one toilet there). Quite a small selection of pastry. The cookie was absolutely amazing, pain au chocolate too. The bun was okay but not exceptional. The service was slow, esp. waiting time for the drinks. Also, dirty dishes from the tables were not cleaned so quite inconvenient for new guests..

Mia Pascual Cenzon

Google
The day we went, their coffee machine had broken down so I ended up with an oat matcha which was quite good, and perfect for the warm weather. We had a sea salt chocolate chip cookie and a cardamom bun to go with our drinks. The cookie was sooo good, slightly chewy on the edges but overall was soft and moist. The cardamom bun could use a bit more cardamom, and I prefer it to be more doughy and soft. But otherwise it was still good. We went at around 3pm and the place was packed and a bit noisy! While the cafe was beautiful, I couldn’t enjoy it much because there were too many people. There were tables available outside, but it was too hot to eat outdoors.

Paulo Vitor

Google
The place is really nice and has a special touch to everything. The pastries were definitely delicious, though I do have some feedback. Given the high prices, I expected a better experience — especially with an $18 pour-over made from rare coffee beans. Unfortunately, all the tables were taken by people on laptops, some not even ordering anything, leaving us to enjoy our coffee standing up. It’s disappointing when such a beautiful spot lacks seating because tables are used as workstations. I now understand why some coffee shops limit laptop use or enforce a 90-minute stay. Small businesses rely on sales, and it’s hard to thrive when customers turn the space into an office. The pastries were great, but I didn’t find the pricing justified. I’m giving fewer stars mainly because I expected to sit and enjoy the experience.

Mohammed Alsalman

Google
It was one of those perfectly crisp spring Fridays—light jacket weather, golden sun slipping between the trees on 5th Avenue—when I found myself stepping into WatchHouse, a name I’d heard whispered by a few friends with taste I trust. I didn’t quite know what to expect, but from the moment I walked in, I could tell this place was different. The interior struck me immediately: elegant, classical, and immaculately considered. Think high ceilings, clean architectural lines softened by warm wood tones and intricate stone textures. There’s a quiet poise to the space, almost reminiscent of an old European reading room—if it were reimagined by someone with a minimalist’s restraint. The palette is subtle and calming, allowing the light to do most of the talking. Everything here feels purposeful, yet completely unpretentious. I began with something familiar: a flat white—creamy, rich, and beautifully balanced. There was a quiet depth to it, like it had been brewed with care, not just skill. Alongside it, I ordered a cardamom bun and a slice of banana loaf—both simple in appearance but executed with real intention. The bun had that perfect balance of flaky and soft, its delicate cardamom aroma unfolding slowly with each bite. The banana loaf was moist and quietly confident—not overly sweet, but deeply comforting. Then came the real moment of reverence: the Winkler Tapia Gesha. One of their rarities, sourced from Peru. This wasn’t just a cup of coffee—it was a conversation between flavors: natural, pineapple | wine gums | dark chocolate. Each note revealed itself in time, like pages of a well-written story. Jay, one of the baristas, was the true guide here—walking me through the origin, the process, the art of savoring something crafted with such integrity. Katin and Cio moved with the same grace—welcoming, warm, professional—but it was Jay’s attentive care that made the whole experience feel elevated, without ever being overwhelming. WatchHouse isn’t just a coffee shop. It’s a space that encourages you to pause, to taste, to think. It’s where elegance meets process, and where even a flat white can feel like a quiet revelation. You leave not just satisfied—but quietly changed. ————————————————————— I returned not long after, this time with a friend, eager to revisit what had quickly become one of my favorite corners of Fifth Avenue. And somehow, the experience deepened. We explored another rarity from their seasonal offerings: Ebert Huamán. Gesha. Peru. Washed. A completely different expression from the Winkler Tapia, yet equally mesmerizing. The notes—Peach | Biscuit | Orange Blossom—were delicate and balanced, unfolding slowly as the coffee cooled. The peach came through with a quiet brightness, softened by the comforting roundness of biscuit and the floral lift of orange blossom. It was soft-spoken, yet intricate—a flavor that asked you to listen closely. To accompany it, we sampled a range of their pastries: • The Hazelnut Peach Danish was layered with hazelnut frangipane and golden peach, crowned with a gentle crumble. Rich but never heavy, with the peach offering a gentle acidity that kept everything in balance. • The Caprese Danish felt like a study in savory restraint. Cherry tomatoes, burratini, basil oil, and micro cress—a perfect bite of summer. Fresh, textural, and quietly surprising. • And of course, the Dark Chocolate & Sea Salt Cookie, with its 60% dark chocolate and generous flakes of Maldon salt, reminded me how something so familiar can still feel elevated in the right hands—chewy, rich, and deeply satisfying. Each pastry mirrored the WatchHouse ethos: intentional, elevated, and quietly memorable. The second visit didn’t just reaffirm my appreciation for the space—it expanded it. The precision, the creativity, the care… WatchHouse doesn’t simply serve coffee and pastries. It composes experiences. And it’s quickly becoming one I return to, not just for what’s in the cup, but for the way it makes the entire day feel.

Aiden Tong

Google
I got the chocolate croissant and the banana bread. Both pastries were a bit dry but overall it was very good. I also got a cafe latte and it was plated so aesthetically on its own tray. Service was excellent and the interior was so pretty. I will definitely be coming back here again!

Raquel Gerlani

Google
WatchHouse Café is a breath of fresh air in the NYC coffee scene—modern, sleek, and incredibly inviting. The space is beautifully designed with minimalist decor and calming tones, making it the perfect spot to work, catch up with a friend, or just unwind solo. The coffee? Smooth, rich, and expertly made. Their menu also includes great pastries and light bites, with attention to quality in every detail. The vibe is chill but elevated—definitely a spot that feels intentional and thoughtfully curated. If you’re looking for a café that balances style and substance, WatchHouse is it.
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Crys V.

Yelp
I was out with my family today and decided to stop in to grab a coffee and man am I happy I did! What an awesome experience. I was super impressed by how clean the shop was, the employees were extremely friendly and the service was amazing. The coffee was great and truly brightened up my day. I really appreciated the kindness I was shown and will definitely be back as this will be my new go to coffee shop! Thabk you!
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Deborah C.

Yelp
A beautiful space with a variety of pastries and drinks. We came on a Sunday morning, and all the seats were full. Because of this I only got a drink and not a pastry, but by the time our drinks were ready, we were about to snag a spot by the window. I got an iced chai with oat milk, which I enjoyed. The ambience is lively but not too loud. There were a few people on their laptops, but this feels more like a place for socializing one on one or for a solo date. There's also one accessible bathroom. I would definitely come back in the future to try their pastries.
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Adel W.

Yelp
Nice ambiance! It's off a busy avenue, so the line and tables were packed the whole time there. There is a bathroom! Decent amount of seating both inside and outdoors. Signing up for wifi and trying to order through QR was a bit of a hassle. But they seem to be very intentional with their coffee and pasties so expect high prices!
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Jose L.

Yelp
I visited WatchHouse one afternoon during a lunch break in Midtown. When I walked in, I loved the elegance of this coffee shop. It was a bit busy when I walked in, but I was able to get my order pretty quickly. I ordered the mocha coffee and was able to get in and out without much of a wait time. The mocha coffee was definitely really good. The prices are a bit on the higher side, but that's not surprising because the coffee shop is located in Midtown. I might just become a regular at this coffee shop moving forward because I really enjoyed the mocha.
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Angela K.

Yelp
WatchHouse is an inviting cafe with aesthetic interiors! Friendly staff and you can also order on their app or in person. Tried the coffee and matcha and both didn't disappoint.
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Wendy Z.

Yelp
Nice coffee and nice ambiance. Very big business energy going on here. I am jobless so did not fit in but nonetheless enjoyed it
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Trish P.

Yelp
I first discovered WatchHouse at their Bermondsey location in London and was thrilled to find a New York outpost! I've visited twice now, and each time has been wonderful--from the cozy ambiance to the top-notch pastries; their chocolate croissant is spot on and the ham and Swiss is full of flavor and seasoning. The delicious coffee was excellent alone in their Long Black as well as the Flat White with milk. The vibe is welcoming, and every sip and bite feels like a little taste of London in the heart of New York! The service is prompt and professional, and pleasant, as always. Highly highly recommend stopping by for your next coffee break. I hope you enjoy it too!
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Zi D.

Yelp
Our new favorite coffee place--and we don't say it lightly! First the ambiance is gorgeous. The coffee and matcha are both balanced and well made, milk well frothed and latte art a nice touch. We got the chocolate croissant which was very well laminated and the chocolate was still molten on the inside! Definitely not a cheap but a very delicious splurge.
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Momoka T.

Yelp
5.0 / 5.0 Cafe on 5th Avenue. The Double pain au chocolate I was looking for. Crunchy on the outside with a little bit of salt?The sweetness of the chocolate matches and is very tasty! The iced latte is a rich and delicious espresso! The place is crowded with customers on weekdays and weekends,There are a lot of take-out people, so you don't feel like you have to wait that long. The store is spacious and open, and the restrooms are large and very clean! The staff are all friendly and nice! What I ordered was: ・Double pain au chocolate ・Iced latte
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Elle L.

Yelp
Stopped in for some pastries. The chocolate croissant was light and flaky, while the chocolate chip cookie was delicious as well. I liked the minimalist and spacious interior. Great spot!
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Jen L.

Yelp
This was such a cute coffeeshop! Their decor is very modern and chic. They had a beautiful display of pastries, which I didn't try this time but they looked delicious. I got their hot coffee, which came in a small mug. It was really cute and the coffee was good too!
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Steven Z.

Yelp
A few years ago, my friend brought me back WatchHouse beans from London and I was super impressed by them. So when I heard they were opening up in NY, I was excited. I visited their shop twice. The first time, I went looking for beans -- sadly, they didn't stock any! Their espresso menu is limited to the fundamentals, and their pourover menu is extensive. But not everyone wants to pay $11 - $20 for a gesha pourover. In this regards, their offerings are somewhat inaccessible for non coffee enthusiasts. The second time I visited, they did offer 2 types of beans, but nothing special. I ended up getting one of the middle priced pourovers. They do offer a small shot of cold tea as a palate cleanser, as well as a QR code that leads to information about the coffee which is a nice touch.
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Michael C.

Yelp
Super pretty coffee shop. We made a pit shop before heading over to the MOMA next door. Lots of seating inside, but it's really busy on weekend mornings, so had to get lucky and snag one of the seats that opened up. I got a cortado, and I thought it was just mediocre, which I was surprised by given the coffee reputation that this shop carries. Milk was under-steamed, didn't leave enough of a mouthfeel, and the beans were fairly weak in flavor. Seems like it might be more of a hype coffee shop with pretty packaging rather than a serious one that offers top-quality coffee. Definitely still worth a visit for the ambiance, but no need to come here purely for the coffee!
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A'Yanna E.

Yelp
The presentation of the pastries was perfection! The service was good. The Wi-Fi is a disaster! I couldn't get it to work it was much too complicated of a process and appeared scammy. Ultimately, it didn't work for me. The restroom was clean. I love anything unique so ordered the pretty, braided cardamom roll. What a perfect choice! It was absolutely delightful. Loved the clay plate it was served on and the overall plating decor. Nicely served. Go, enjoy!
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Niki R.

Yelp
The coffee here is superb. It comes on a little bamboo tray with a tiny spoon and an introduction card to the beans (Saladoblanco today in my latte). The sizing is assuredly British. If you are used to Starbucks gallons of coffee, buckle up, this ain't that. It's something much better to be sipped and savored. Sit down. Get a ceramic cup. Sadly I am doing a gluten free experiment and could not have a pastry but if they are anything like what they are in the English locations, you will not be disappointed. I do take major issue with the aesthetics and location of this first American branch however. This is my own personal pet peeve, so feel free to tune out. Having been to the original WatchHouse in Bermondsey (London) which is located in an actual stone watchhouse located outside of a 19th century graveyard (to guard against stealing the bodies in days when such things were profitable), has a fireplace and an explosion of charm, this NYC location seems rather bland and indistinguishable from any other wanna be high end coffee chain. The vibe of WatchHouse seems much better suited to Brooklyn or downtown or anywhere else really than across the street from American Girl and Nike on 52nd and 5th. The decor is cold and bland. Modern yes but without a historic and charming building to counterbalance, you get absolutely no hint of any Englishness or anything else. You can see the ductwork in the ceiling and a lot of track lighting. It's filled with guys in suits and ladies in trench coats with baseball caps. I am mad because I wanted a little slice of London and instead just got a slick midtown coffee shop. Yes, I'm a designer and might care about this too much. Yes, I'll take my medication and calm down. Also I don't want to have to walk all the way up here. Downtown location please. Done now. Bye!
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Aya E.

Yelp
Ordered: Iced Mocha (~$9): with oat milk Aya's take: Just when I thought WatchHouse was one of the best coffee shops in NYC, they go and disappoint me. Found myself back here and decided to order the Iced Mocha. I was immediately shocked at the ~$9 price tag but got it anyway. I received my drink and saw visible bits of chocolate powder (I'm assuming?) that weren't cohesively mixed in with the oat milk or espresso. The drink itself also wasn't that good; you can only really taste the chocolate which yes, is the main ingredient but not the only one. The espresso was barely palpable. This was a miss for me. Do yourself a favor and don't get the Iced Mocha here!
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Sawako Y.

Yelp
4.5 / 5.0 - I was walking on 52nd St and just happened to pass by WatchHouse. It looked new and very stylish inside, so I decided to take a look. They have a modern atmosphere with nice seating, which was full. In addition to the tables, they also had a counter by the window with bar stools and benches outside. The All Butter Croissant was pricey at $6 (incl. tax), but it was one of the best croissants I've had in NYC. I love croissants which have many layers of flakiness and crispiness on the outside and are soft and airy on the inside--and this one did not disappoint. Can't wait to come back again for the croissants and to try more next time!
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Alexandria R.

Yelp
I needed a place to have tea with my friend near Top of the Rock! I was so impress by the amount of seating and grateful we were able to secure a table. Food & Drinks: 4/5 I was really disappointed that they had oat as their only milk alternatives since I am lactose intolerant. I was really hoping for soy milk in my iced matcha latte. However the baked goods, 5/5 ! It took all of me not to stuff my face with their double pain au chocolat! It was crisp, flaky, and not overly sweet. Service: 5/5 The service here is 10/10! They work hard to clean every table before someone new uses it and are very kind. Due to the hot day many people went in and out of the store to escape the heat. All in all, definitely going back but bracing my wallet because I know I will buy more than one pastry.
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Clara S.

Yelp
Minimalistic and chic cafe with good service in 5th Ave! Their coffee is on the more light roast side of the coffee spectrum.
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Wendy L.

Yelp
WatchHouse is a beautiful and airy cafe that provides full service...meaning when you order coffee, they deliver it to you (rather than having customers queue around the counter). They have an interesting but limited offering of pastries, including banana butterscotch bread (though I didn't order it when I found out it was vegan) to a cardamon bun to cookies. The line can be longish but it moves quickly. The people who work there are really friendly and helpful.
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Ruby C.

Yelp
A fancy London bakery has just opened up in the heart of Fifth Ave. You can't go wrong with any of their laminated pastries. They really master the puffy and flaky texture, and every bite is satisfaction. Shouout to their servers -- they are very attentive and friendly. They greet us with big smiles and clean up the tables efficiently. Highly recommend getting their blood orange and thyme danish -- it is so juicy and refreshing. You can opt for asparagus & shallot danish if you want something savory. The dark chocolate and sea salt cookie is thick and not too sweet, with a gooey inside. Cardamom bun is good but still can't beat the one at Fabrique. Portion-wise, each pastry is about a palm size. Small but delicate. They poured beautiful latte art on every cup. The espresso base is fruity and bright. I guess their pourover would also be great.
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Beatrice V.

Yelp
Cute coffee shop, feels very minimalistic, upscale and vibey. They have unique drip coffee options with flavor profiles projected on the wall. For a drip coffee, they were pretty pricey though. I ordered a latte with almond milk + cinnamon on top. I appreciated that alt milk was free, such a rarity these days. I sadly didn't love the latte though to be honest, it wasn't very smooth. They have some beautiful looking pastries so I ordered a chocolate chip cookie and it was amazing. Giving them 4 stars bc the cookie was so dang good!
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LaTosha S.

Yelp
Smooth! Thats the word I would use to describe my latte. I am usually a coffee in my cream type of girl but this latte needed nothing extra to make it taste good. I received my order in good time. The wait was really short. I would add another area that has kids, sugar, etc so that customers aren't waiting for someone who is slower to get their lid and go. The place is cute and neat. I almost didn't see it and walked right past it initially but glad I found it.
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Evan N.

Yelp
This place looks and feels super luxurious. The place is very modern and they have tons of employees even waiting tables and serving water while you are waiting for your coffee. The coffee itself is astounding and at a very fair price point for how good the coffee is. I really really want to go back and try some of their special pour overs. Some of them are super expensive but I really want to try as we loved their cold brew and their iced latte a lot.
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Tina W.

Yelp
Nice coffee! Ordered latte and the flavor is pretty unique. I love it. Bakeries are also wonderful! Love it and will try their rariest coffee options. I highly recommend this place as it seems to bring some uniqu vibe to the nyc coffee industry. I love it.
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Rina D.

Yelp
WatchHouse is based in UK, but this is their first NYC location that they opened! I loved the ambiance and the service here is also immaculate. It does get busy during lunch time as there are lots of people coming here to do coffee chats, so I would suggest coming a little before or after. There is one bathroom and some public wifi's you can connect to, so it is wfh friendly! If you get a table and tell them the table number when you order, they will bring out your drink to your table. Will definitely come back with friends to try some of their pastries next time!
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Isabella B.

Yelp
This is their first NYC location to open in Midtown near MoMa. They are a popular UK cafe with 17 locations and to finally open one here is quite exciting! I was an early bird by arriving a few minutes before they open and were kind enough to let fellow early bird customers sit and wait inside. I enjoyed the smell of fresh croissants and other baked goods in the morning mixed with freshly made coffee. I recommend ordering one of their croissants because it has this airy flakiness when biting into it. The cappuccino came with a card which explains what type of coffee was used in making it and where it was sourced from so highly recommended reading it while drinking your cappuccino or coffee. The cardamom bun was hot and fresh out of the oven and easily came apart. Do be mindful of the pricey tag of each item you add to your order. So make sure each bite and sip count while there. Overall amazing cafe to sit and sip with coffee with a baked good while exploring Midtown or after a trip to the MoMa. Also another plus is the attention to detail such as the coffee description card, tableware used, and decor of the overall space
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Mohamed K.

Yelp
The best coffee I've had in NYC in the last year that I've been living here. These guys are legit, they're true specialty coffee. They roast their own beans, sourcing them from the best lots and they know how to brew a mean cup. Excellent service as well. The staff was polite and quick. The baked goods are pricey, no doubt. The croissant is the most reasonably priced option in my opinion and it was fanatic, very crispy exterior and honeycombed interior. I'll definitely be back!!
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Yu Hsin W.

Yelp
We had their cold brew, latte, and blood orange and thyme danish. Personally I am a bit disappointed in their latte because it tasted a little blend. However, I prefer cold brew more, which was brewed from their "Angie Hernandez". Milk is optional and free of charge. Highly suggest that you drink this one without the milk. The danish tasted pretty good, which is about my expectation. They have both table and bar seats. We were lucky to get seats at the bar in 20 minutes but it's really hard to be seated because the crowd is always there! Overall, I might come visit again if I'm around but wouldn't visit here on purpose because I feel like the price is a bit more expensive and there are other competitive coffee shops in NYC. Follow me on IG @whatsuprosienyc for more foodie journey.
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Matthew H.

Yelp
I bookmarked Watchhouse a while ago (from beli or ig?) and finally had a chance to stop by with some friends on a recent Sunday. I loved the interior design - clean, minimalist Scandi decor is my absolutely favourite - and it was a very comfortable environment to have a leisurely coffee and chat or get some work done. It was a bit busy when we arrived - had to keep our eyes peeled for any tables opening up lol - but the queue moved rather quickly and we got our drinks pretty quickly. I ordered a matcha latte, which was ... OK? I guess? I liked that it wasn't too sweet, but I didn't really feel like the richness of the matcha flavour really came through, nor was there any depth or contrast in the usual sweet-bitter-savoury flavour profile. It was also such a small cup (I ordered the smaller size, whatever it's called) and still came out to over $7... I suppose such is NYC life nowadays though. My friends' drinks (lattes) were also similarly meh - sweet and bitter flavours were just somewhat unbalanced. We also ordered a dark chocolate sea salt cookie, which was definitely not the move. The cookie was too soft/soggy throughout (except for the edge, barely) and way too sweet - sickly so. The sea salt was nearly imperceptible unless you happened to bite down on a chunk of salt, and, in particular, didn't help balance out the sweetness at all. And for $5.50? At least the matcha latte had some redeeming qualities. All in all, not a great experience for me. Their drinks were average at best and definitely overpriced, and I really was not a fan of the cookie that we ordered. Alas, even the loveliest interior design cannot save a cafe from subpar food and drink offerings : (
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Angela L.

Yelp
New cafe from London!!! They have such a cool menu showing you what beans are used and the regions they're from. The baked goods are in their glass case. Our favorite is the cardamom bun. It was moist and not too sweet. (So much better than La Cabra). Oat milk lattes came with a beautiful latte art design by the barista. The staff is super friendly. I wish I could've sat and dined in- seats are FCFS. There's a restroom which is really nice !!!
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Marium A.

Yelp
Great coffee consistent with the WatchHouse brand. Pricey but has a variety of coffee beans and origins so I will be returning when I deserve a treat! The lighting is great for working btw. One dude went out of his way to be pretentious but him aside staff was friendly even though they all seemed confused and service took longer than expected (idk that's just my experience and everyone has off days).

Chaim M.

Yelp
Yikes!! Poorly ran, couldn't handle a small rush and we waited close to 20 minutes for our drink. The iced chai we had was horrible, no sense of balance in the few ingredients made for a poor taste. Workers scoffed and gagged when cleaning a restroom they didn't keep up with. Pastries were mid level. Was hoping to not go to Starbucks and try local instead, but this will not be a future stop. The place is nice, but needs some management to whip it into shape.
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Nancy N.

Yelp
If you're looking for a cozy pit stop while shopping or visiting MoMA, WatchHouse is a great choice. We visited in the late afternoon and were drawn in by the modern, sleek decor and the beautifully displayed pastry case. The chai had a lovely cardamom flavor, perfect for a relaxing break. We sampled the pineapple and coconut danish, which was flaky and refreshing, and the cardamom bun, which was good but not the best we've had. We didn't get to try the coffee this time, but it's on our list for next time. The service was friendly, making it a pleasant experience overall. We'll definitely be back to try more of what they have to offer!
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Michelle H.

Yelp
Date of Visit: 3/20/2024 I was excited to see the Watchouse was opened in New York! This is a modern coffee house origin from London, and now have 18 coffee shops around the world. Every Watchhouse is different, and the only one located in United States is in New York, near the corner of 5th Ave and 52 Street, with a industrial but fashionable look. Latte $6 I ordered a cup of latte, and the 1829 espresso. The origin is from Ethiopia, with the notes of brown sugar, peach and cherry. Blood Orange and Thyme Danish $7.5 I also got the danish, with blood orange jam, custard and honeycomb topped with fresh thyme. The crunchy danish with sweet and sour blood orange and jam, which was super good too!
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LoiLoi F.

Yelp
Honestly, I went to Watchhouse bc I found it on tiktok but after my first visit, probably not coming back... The inside was so elegantly modern with booths, high tables, and more! The pastry display looked beautiful and the minimalistic interior was so unique. Now for the coffee: we got an americano and oat latte. The coffee grain was so bitter it was unlike anything else I had before. They forgot about our latte until we reminded them..but it was still just OK. I would give them a 2.
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Mendy Y.

Yelp
This is a very chic and well-designed cafe that is very spacious - looks great for a meeting or to work from. Got the matcha latte with oat milk and it was solid - I made sure to ask for less oat milk and that helped bring out some of the matcha flavor more. Portion size was on the smaller side. Very friendly service!
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Angie T.

Yelp
I had been meaning to check this coffeeshop out and I'm glad I finally did. It's a beautiful and airy space, very modern and minimal. There are some tables and a small bar area for seating. I only had a chocolate croissant, which was fresh and flaky - very satisfying. They have a pretty good assortment of pastries and a wide beverage menu, too. Staff were friendly and welcoming. I'd certainly recommend stopping by if you happen to be in this busy area!
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Lili K.

Yelp
It's so pretty here, and I love their chocolate croissant and cookie!! There is also a restroom (bonus points for that)! FYI, they will be opening up another location by the Chrysler building!
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Giannis P.

Yelp
One of the best interior designs in coffee shops I've ever seen. Very friendly staff and high quality products.
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Samari K.

Yelp
Love this place! The pastries, coffee, ambiance and service are all great! Highly recommend their cardamom bun and pineapple custard croissant. Always come here for the cold brew and iced matcha!
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Sabrina P.

Yelp
Felt like such a hidden gem coffee shop/cafe right off of 5th Ave! Highly recommend - there's seating inside/tables outside and the staff was friendly. Restroom is available inside as well for customers. I liked their iced latte. Would definitely return here! Such a cool, minimalistic vibe inside and I liked the atmosphere.
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Sally W.

Yelp
Been here so many times already! Everything is great - service is nice and quick, decor is sophisticated and modern, vibes are nice, and the drinks/baked goods are delicious! I got the cold brew the few times I came and my friend noted this is one of the few places in nyc with geisha coffee - so be sure to stop here and try that!
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Virginia T.

Yelp
Awesome lil coffee spot with both indoor and outdoor seating. Arrive early to grab the best sweets and baked goods because by the afternoon they are pretty much gone.
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Vicky F.

Yelp
Was really excited to try this place from London. But coffee wasn't steamed hot and the banana loaf I got was extremely sticky and hard. Was disappointed for both items. The shop was really cool and clean though, enough space for anyone who want to sit down and chill.
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Connie G.

Yelp
A really nice addition to the midtown coffee scene! They have a good selection of fancy pour overs and espresso based drinks, as well as really nice pastry options. Personally I don't like their iced americanos since they lean on the sour side, but their oat and matcha lattes were good. In terms of pastries, I've tried their chocolate chip cookie, chocolate croissant, cardamom bun, and banana loaf. They're all delicious, but I do wish they would heat up or toast the croissants and the cookie. The cardamom bun was solid but tasted more like a cinnamon roll (I prefer the ones from Fabrique). Their banana loaf had a chewier, mochi like texture and came with a coconut flavored glaze - I thought this was unique, and the loaf wasn't too sweet either. The cafe itself has tables and bar seating by the windows. I'm not sure if there's free wifi, but I often see people working on their laptops. Overall there's a super nice ambiance - would definitely recommend!
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Chanda A.

Yelp
WatchHouse has been on my list to try for a while, and I finally went a few weeks ago when my parents were in town. The service was amazing and there is a decent amount of seating, but the coffee was really underwhelming. Reasonable pricing considering the area and average prices at other independent coffee shops. Despite the disappointing coffee, I'm still giving 4 stars for the above average service.
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Brian N.

Yelp
Watchhouse proved to be the ideal refuge on a rainy morning, beckoning us in with its enticing window display of meticulously crafted pastries. We indulged in the double pain au chocolat croissant and the blood orange and thyme Danish, both masterpieces of flavor and detail. Each layer revealed a symphony of complex flavors, perfectly complementing and harmonizing with each other. Whether you're meeting a friend for a catch-up session or simply in need of a quick pick-me-up on the go, Watchhouse is the ultimate destination.
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Will W.

Yelp
Had a lovely time here with family over the holidays. We managed to snag one of the tables, and loved the cardamom buns. The staff were very friendly. Only negative was that it was a little cold inside, almost like a window was open.