John B.
Yelp
Context: The Glover Park Whole Foods has been a subject of controversy for a long time. The extended legal battle between Amazon and whoever owns the building over some complex renovations left the neighborhood with a blighted, pest-ridden empty space and without expensive groceries for several years, causing many of the local businesses to go under. This does not exactly breed good will. I arrived to the new store to find no evidence of the murals drawn by Fillmore students which once graced the parking garage.
But setting all that aside, this store is billed as a new kind of shopping experience. You walk in, scan your app, pick up your groceries, and leave. There is no checkout. I was aware that this would be something new, but I didn't quite anticipate how bizarre it would be. Despite the fancy high-tech-ness of it all, they had tons of employees directing everyone on where to go. Apparently, you have to leave the store at one specific area corresponding to where you entered.
I was expecting a more conventional self-checkout experience where I scanned some bar codes on my phone. That was not the case. When I looked around cluelessly, someone pointed up and asked whether I'd noticed the cameras. I had not. But that's the rub: banks of cameras in the ceiling are apparently tracking what you do, and somehow figuring out what you bought. I got a receipt by email several hours later, which was accurate for the couple things I purchased (though if I had a big load of groceries and unloaded it quickly, I don't know how I'd even tell whether the bill was accurate). Their website calls it "a combination of computer vision, sensor fusion and deep learning".
I find this incredibly dystopian. Sure, I've never been an early adopter on anything, and I'm old enough to remember how uncomfortable it was the first time I deposited a check into an ATM without confirming it with an actual human being, or how weird it was to walk into an Airbnb knowing it was someone's home and I'd never met them. These are things I got used to in the name of progress, and I'm all for progress, but this strikes me as being different.
The idea that cameras are tracking my movements so closely as to know which bags of chips I picked up is discomfiting, and who knows what use someone could find for the detailed information they collected on my movements. Could Amazon know if I'm developing Parkinson's by how I walk? Can they detect if a couple of strangers are checking each other out? Should I be giving them ideas? There's a story to be told of how we sold ourselves in the form of data to Facebook and Google and such without knowing it, but there's no such thing as a VPN in real life. You can't hide. The store knows when I enter and when I leave, and apparently is pretty accurate at knowing what I did. I'd almost prefer if my bill had been wrong. I never consented to being analyzed in that level of detail, nor was I ever even asked. It's creepy.
It's also a couple of blocks down the street from where I attended elementary school in an age when we used typewriters and the school had a rotary phone. I'm not that old, I swear, but the world has changed, and if this is where I have to part ways with the company (whose owner already ruined our city's once-great newspaper), so be it. I was planning on letting my Amazon Prime expire this year, and this vision of the future certainly didn't convince me to stay.