YUBU

Korean restaurant · East Village

YUBU

Korean restaurant · East Village

3

86 E 7th St, New York, NY 10003

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Highlights

Korean yubuchobap pockets: salmon, bulgogi, tuna mayo, spicy crab  

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86 E 7th St, New York, NY 10003 Get directions

yubu.nyc
@yubu.nyc

$10–20 · Menu

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86 E 7th St, New York, NY 10003 Get directions

+1 646 820 3525
yubu.nyc
@yubu.nyc

$10–20 · Menu

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Last updated

Aug 7, 2025

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@eater

The Best Dishes Eater Editors Ate This Week, September 2021 - Eater NY

"This impossibly small East Village storefront specializes in yubuchobap, pillows of rice, meat, and seafood that are neatly wrapped in fried tofu skin. Priced at around $3.50 each, Yubu’s version is one of the best handheld foods I’ve had during the pandemic." - Eater Staff

https://ny.eater.com/2021/9/7/22659962/nyc-best-dishes-eater-september-2021
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@philtoronto

Yubu specializes in a Korean dish I haven’t seen too much of in New York: yubuchobap. They start with the yubu, fried tofu pockets, which are simmered in a sweet dashi-based broth until they’ve plumped up a bit and have a chewy-spongy bite. That pocket makes a vessel for plush, vinegared rice and a slew of toppings. Of the 14 toppings (“fillings” may seem more apt, but they’re all piled at least an inch high), I’m especially fond of the well seasoned torched salmon and the beef bulgogi, but crab people will appreciate the sweet, creamy crabmeat yubuchobap with a drizzle of mayonnaise and punchy, coral specks of pollock roe. - NYT "Where To Eat"

Wood grain pattern
Want To Go
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@jopleta

yubuCHObap, not yuBUchobap

New York
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Eddy G

Google
Been wanting to try YUBU for some time. I’m glad I finally got around to swinging by one of their locations. I was a little disappointed at how tiny the shop was (only one tiny table and chairs), but that isn’t the most important part. The woman that took our order was nice, the food was delicious, and the drinks were quite nice, too! I was particularly impressed with the dalgona coffee. Be sure to mix it up and let things dissolve, though. That is when the coffee really gets good.

Leonard

Google
Tried salmon inari from here which is essentially sushi or poke wrapped in Tofu - which means extra protein. And it was so so good! Small shop, there is some outdoor seating, good for a quick meal or snack.

BK Man

Google
Great location. Cozy little restaurant with outdoor seats for 2-4 people max. Clean looking. Food is delicious. The torched salmon was my favorite. Everything is delicious and made fresh.

Eliana Glatt

Google
Yubu is an absolute gem! This fast and casual spot serves yubu, tofu pockets filled with a variety of toppings like bulgogi and tuna mayo, all over warm rice. The concept is both adorable and super fun to eat—each bite is packed with flavor and texture, thanks to the crispy-soft tofu and savory fillings. The bulgogi was perfectly seasoned, and the tuna mayo added a nice creamy kick. It’s a unique twist on Korean comfort food that’s both satisfying and playful. Great spot for a quick, delicious, and memorable meal!

Ruby F

Google
Yubu is a small shop in the East Village where you can stop by for a quick snack. There is only one table inside for seating, but service was quick and friendly. The yubuchobap / inari has a good balance of sweetness, with a variety of toppings to choose from. Ordered four and I was stuffed. My favorite was the salmon and spicy crab.

Foodlover Girl

Google
I was looking for a lunch spot in SoHo area, and I found this spot. It is a small Korean casual eatery, and they focus on Yubushobap, which is a Korean style inari sushi. They have a few different box set you can order. You choose the number of Yubu in the box, and then choose the toppings. We went with the YUBU Box of 8. They have total of 14 different toppings, and chose top 4 toppings that we wanted, and ordered two of each. Beef Bulgogi was juicy with sweet beef bulgogi. The bottom part is filled with sushi rice, which is sweet and vinegared rice. It was quite tasty. Spicy Chicken Cheese had a nice kick to it, but not too spicy. Didn’t get much cheese flavor, the sauce overpowered it I think. Pork Jaeyook was very similar to the Spicy Chicken Cheese, I wonder if they use the same spicy marinate? It was a bit difficult to distinguish between the two. Salmon (Torched) was really good. Torched just right, moist inside, not dry. It was really tasty. We enjoyed our experience at YUBU. The staff was friendly and efficient. People kept coming in while we were there, seems like a popular spot among the locals. The spicy marinated meats kind of tasted the same, so I would like to try something different the next time.

Jo T

Google
Very small storefront with a table outdoors. Service was kind. It was okay personally. Quality of fish is decent. Maybe I had it on an off day but it wasn’t very appealing to me. Tuna tasted like canned tuna.

Arina Chursina

Google
Very clean and friendly establishment. The food was delightful and the seared salmon was my favorite. Every bite is flavorful and delicious. I definitely over estimated how much I can eat but 4 per person seems like the perfect amount. They even gave us some candy with our order.