YUBU SoHo

The 10 Best Restaurants To Get A Meal In Soho For Around $20 - New York - The Infatuation

"Yubu does one thing, and they do it really well. They offer 12 kinds of rice-stuffed, sweet tofu pockets (around $4 each) topped with Korean ingredients. The creamy crab salad one is our favorite, but the bulgogi is a close second. Get a couple pockets for a quick snack, or four to five for a full meal. (They’re deceptively filling.) Be sure to add a refreshing “sparkling ade” like the one with slivers of fermented Asian green plum. This fast-casual place has a good amount of seating in their bright dining room—unlike their original East Village location, which is takeout-only." - kenny yang, carlo mantuano, hannah albertine, bryan kim

13 Great Spots For Lunch In Soho - New York - The Infatuation

"Yubu does one thing, and they do it really well. They offer 12 different kinds of rice-stuffed, sweet tofu pockets topped with Korean ingredients. The creamy crab salad one is our favorite, but the bulgogi is a close second. Get a couple pockets for a quick snack, or around four for a full meal. (They’re deceptively filling.) Be sure to add a refreshing “sparkling ade” like the one with slivers of fermented Asian green plum. This fast-casual place has a good amount of seating in their bright dining room—unlike their original East Village location, which is takeout-only." - kenny yang, bryan kim, carina finn koeppicus, willa moore, sonal shah

The 18 Best Restaurants In Soho - New York - The Infatuation

"Yubu does one thing, and they do it really well. They make about a dozen varieties of rice-stuffed, sweet tofu pockets, topped with Korean ingredients. The creamy crab salad one is our favorite, but the bulgogi is a close second. Get a couple pockets for a quick snack, or around four for a full meal. Be sure to add a refreshing “sparkling ade” like the one with fermented Asian green plum. This fast-casual place has a good amount of seating in their bright dining room—unlike their original East Village location, which is takeout-only." - willa moore, bryan kim, kenny yang, carina finn koeppicus

The Best Dishes Eater Editors Ate This Week, September 2021 - Eater NY

"This impossibly small East Village storefront specializes in yubuchobap, pillows of rice, meat, and seafood that are neatly wrapped in fried tofu skin. Priced at around $3.50 each, Yubu’s version is one of the best handheld foods I’ve had during the pandemic." - Eater Staff

Yubu specializes in a Korean dish I haven’t seen too much of in New York: yubuchobap. They start with the yubu, fried tofu pockets, which are simmered in a sweet dashi-based broth until they’ve plumped up a bit and have a chewy-spongy bite. That pocket makes a vessel for plush, vinegared rice and a slew of toppings. Of the 14 toppings (“fillings” may seem more apt, but they’re all piled at least an inch high), I’m especially fond of the well seasoned torched salmon and the beef bulgogi, but crab people will appreciate the sweet, creamy crabmeat yubuchobap with a drizzle of mayonnaise and punchy, coral specks of pollock roe. - NYT "Where To Eat"

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