Zucker's Bagels & Smoked Fish

It wasn’t busy. The bagel itself was on point- great flavor and chewy) but they skimp on the cream cheese( that’s why I didn’t give it a great review) - for sure. Check out the photos… sad. Coffee taste burnt… terrible.

we visited july 7 2024, awesome staff and best bagel place ever get a sesame baked bagel with smoked turkey meat (lettuce, tomato, cheese, mayo, etc) it’s the best!!! my fiancé got the cream cheese bagel it was amazing but nothing tops what i ordered, he agrees! my fiancé and i also ended up buying an extra of what i ordered for the road which we “fought” over it and ended up splitting it evenly! (trust me buy two extra for later not one lol it’s worth it!!!)

Good bagels. Staff is friendly and accommodating. Atmosphere is okay, the seating is very uncomfortable if you’re not the right height. We ordered the avocado toast (with lox and egg) and the max Zucker (whitefish salad). Both were good, heavily seasoned and the bagel was yummy. My first time trying whitefish and I enjoyed it.

My orders are constantly wrong. I have reached out to the company directly on their website to address these matters. They have addressed that it would be handled but of course I’m reminded why I shouldn’t. For a while, they were doing okay even though I started checking every time before I left to make sure it was correct. The one day I didn’t, it was wrong. I ordered a scallion cream cheese bagel with bacon. Received regular cream cheese. At this point I am checked out on this place and I will not be returning.

When I went it was not busy at all so we ordered fast and got out food fast as well. Best bagel I’ve had in my life! I got the iced coffee (la Colombe) my wife got the avocado toast and I also got the everything bagel with cream cheese (toasted) I also treated myself to a black and white cookie, I mean why not I’m in NYC!?

I went yesterday and ordered cream cheese and lox and there was barely any cream cheese and it was only on one side of the bagel. I went again today, cream cheese and bacon extra cream cheese. Barely any cream cheese and only on one side of the stale bagel.

Great spot for fresh bagels & plant-based spreads! We got the everything bagels and the new Stockeld Cream Cheese (plant-based) & it was delicious. These bagels are a bit more “sour” than other NYC bagels I’ve had. They tasted almost like sourdough bagels but maybe it’s the malt that they’re sweetened with? Anyway, still a great bagel & we love the Stockeld cream cheeses because they’re vegan & are the closest to an original cream cheese without the animal cruelty! They also have other plant based spreads to choose from! Bagels confirmed vegan - not the egg bagels obviously. They also have gluten free bagels that are vegan as well. This was my first time visiting & I loved the service here - it’s a lot more chill and orderly than other NYC bagel shops and you’re not totally cramped. Plenty of space for the line.

This place is incredible. Staff is so friendly and excellent and the bagels and toppings are next levellll. I got the salmon salad on a poppyseed bagel with cucumbers lettuce and tomato and Mayo. Chefs kiss. We also got the blueberry cream cheese on a plain bagel and the blueberries in the cream cheese were so fresh they had to of made it today will definitely be coming again and reccomending to everyone. Also got the fresh squeezed oj everything was so on point <3

I visited in the afternoon, so this is not a typical morning bagel review. But my experience was not the best. The server put way too much cream in the coffee and took the heat out of it (granted, they did fix it). I bought rugelach that was like refrigerated temperature. Lastly, all the tables in the place needed a wipe. I get it. It's the end of a busy day for a morning business, but you can do better.

Incredibly friendly staff that makes this place super welcoming! The actual bagels are nothing special though. They did run out of almost everything at the end of the day, including the everything, sesame, and poppy bagels. Ended up with a cinnamon raisin and strawberry cream cheese bagel. It was good, but nothing to write home about. You could barely taste the cinnamon part. Lots of indoor seating though which is nice. Iced latte was also good but nothing special.

Super friendly staff, delicious breakfast bagel, great dark roast coffee! Good thing I didn't read these yelp reviews prior to coming in, can't believe they aren't 4.5+ reviews. Greeted very warmly by several of the staff, explained all the choices, and the breakfast bagel I ordered was fantastic. Also, the dark roast coffee was really good. I'll be back! Had egg and salmon on a sesame bagel, fantastic.

Very friendly staff and fresh out of the oven bagels! It is a place where you can get spreads of all kinds as well hard boiled eggs! The everything bagel was extra good with garlic flavoring that actually comes out! But my own complaint was the thinness of the bagels. I wish it was bigger and could hold more of the veggie cream cheese.

I love a NY bagel and Zucker's did not disappoint. My go-to is salt bagel mit cream cheese and scallion schmear. The bagel had a great chew and my craving was properly satiated. Good drip coffee too. The service was fast, friendly and the price was on par.

I don't know who these jackasses are leaving bad reviews but they don't know their ass from a hole in the ground. Amazing toasted Garlic Bagel with some of the best whitefish salad I've had. Absolutely delicious; great coffee and friendly staff made for an excellent visit.

Literally took 30 minutes to toast a bagel. 20 minutes into me waiting they told me they didn't have the one I was looking for which I understand but why have me wait 20 minutes before telling me that when I already ordered with you. Always have issues at this location.

I love a good smoked salmon and cream cheese on an everything bagel. Usually, I can't finish the whole thing, but I had no problem eating this WHOLE sandwich! I get why NY is known for its bagels now...

The food here is expensive and bad, and the cashiers are slow. $11.50 for burnt tasting coffee and a burnt plain bagel with next to no cream cheese on it. Never again.

When we were in New York City over the long Easter weekend, one of the main things we wanted was authentic NYC bagels. We found Zuckers just a couple of blocks away from our hotel in lower Manhattan. It was packed on a Saturday morning. I mean, line to the back of the building, people were camped out at tables packed. The line moved quickly. The guys running the line were no nonsense. You had to know what you wanted when asked. The assembly crew making the bagels was very fast. I was overwhelmed by the cases of beautifully homemade bagels. My choices were pretty basic since my mind went blank. My wife and son had different choices. I got an everything bagel with scallion spread and a cinnamon raisin bagel with cream cheese. These were the best bagels I have ever had. We paid the abrupt staff as quickly as we could. They were not suffering slowness of any kind. We took our bagels to a small park next door to Zuckers and had a wonderful Saturday morning breakfast. There are locations all over the city. I highly recommend these bagels, but be ready to order and pay quickly.

Zucker's is one of those places that I'm always a little apprehensive about given the hype and rating, but I realized that I was nearby the Flatiron location and decided to give it a try. I came by on a Friday at 11 AM and was surprised to see that it was pretty quiet. There were two people in front of me, but I was able to order almost immediately. I ordered a toasted plain bagel with cream cheese and a BEC on a toasted everything bagel. They give you a slip which you give to the cashier who rings you up. My total was ~$15 including a 15% tip, so a little expensive but nothing too crazy (BEC was ~$8 and bagel w/ cream cheese $4.50). The service was a little slow, which surprised me a little given that they weren't busy that busy. Despite this, I still would rate the overall experience a 4/5 (maybe 3.5 if that was an option) because I enjoyed the food. The BEC was great- the ingredients were good quality. The applewood bacon was crispy, the bagel was toasted nicely, and I loved the way they cooked the eggs. I'd recommend giving it a try if you're in the area and it doesn't look too busy.

Fast and always hits the spot. The December special on a flat everything was *chefs kiss* - José the manager was awesome. Highly recommend.

Good selection of bagels and fillings, nice decor inside with seating. Decent bagels.

Yelp lead us here and it didn't disappoint! Sit down seating! Old school cool feeling! Eggs were sloppy and loved it! Napkins are a must! Fresh Squeezed OJ!

Visit here for the first time due to a recommendation from a true New Yorker who was born and raised in New York. She told me I had to try the flat bagels. Luckily they do online ordering which I did and they were so nice that I arrived earlier than corrected that they also were quick to adapt and give me my order sooner. The reason for the three stars honestly it's because I had ordered online a latke bec then when I got to the location for my pick up they told me they had run out of latkes please keep in mind it was not even 9 AM. Knowing that you could still order it online while they were out is a challenge and then realizing that early in the morning on a Sunday that they were out is also difficult for me to understand. The staff though are pretty clear-cut direct and concise so no arguing for me although I did see other patrons start arguing and challenging them on the shortage. To make matters worse I received a marketing email after this visit from them telling me to try the latke bec with this amazing picture accompanying it in the email. I might come back again but perhaps try a different location that hopefully doesn't run out. I also ordered pastrami and corned beef sandwiches to immediately take on the plane and less than an hour later to bring back home. I must say they packed it extremely well as I asked them to do so for the flight. However the people who receive them and ate them were a little disappointed as they expected something with a lot more filling.

I'm unsure why this place has such low stars based on my own experience, but It's possible that I came on a good day or had the right people behind the counter! Came in a couple days after regulations were passed that we could eat in without much hassle. Overwhelming amounts of variety on the menu but ended up with two sandwich type bagels (one with lox and another with a smoked fish). *The Zucker's Traditional & the Alton Brown!* Easy to order with the man behind the counter who made it super quickly. Paid at the cash register and ordered an iced coffee quickly! Asked if we could sit inside and was met with an easy yes! The bagels were made perfectly with lots of spread, copious amount of fish, with bagels toasted beautifully! Definitely loved coming here for breakfast while visiting!

This turkey sandwich is terrible. What is this gross gelatinous stuff hanging off of it? Just use Boars Head like normally fucking people!

We tried the plain bagel with strawberry cream cheese and the nova bagel with everything cream cheese and avocado. The bagels were soft, they gave us a good amount of cream cheese, and this was the best nova I've ever had. Deducted a star because the bagel wasn't as crispy on the outside as I hoped, but worth revisiting!

I wanted a break from a typical egg Mcmuffin, so I stopped in here, since I've been eyeing it up for a while now. This section of 23rd st. has had a lot of business turnover in the last 5+ yrs. This is a nice addition. Bagel was spot on, and egg with bacon on it was equally good. It really filled me up for about $8 total. w/o tip. Similar to their daily breakfast deal, where you get this, plus coffee for maybe another .50 cents. I sat inside and ate it. It popped out before I made it to the register in line, after ordering at the counter...and the staff is friendly. Good alternative to traditional fast food. Will try them for lunch sometime.

Really amazing bagel spot on 23rd... had a delicious puffy toasted salt bagel with cream cheese and belly lox. Truly one of the best.

The food was good but I was really disappointed that there was not enough salmon on my bagel. The menu looks good and I would most likely go back if Im in the area. A friend that I was with got a breakfast sandwich said the potatoes were still cold. Hope you have a better experience than I did.

Small menu and still ran out of stuff. Sandwich falls apart when you hold it (chopped up ingredients in a sandwich? Why?) Bagel is tasteless. Please walk on my.

Very enjoyable bagel! Got the "Max Zucker" - whitefish salad & tomatoes on an everything bagel. Flavorful and filling, perfect for something to eat midday. Deserves a much higher rating than what it's currently averaging on Yelp

I come here a few times a month due to proximity to work for breakfast or lunch. I feel the bagels are a little chewier/harder than your quintessential "nyc style bagel" but still solid. Writing this review and removing 2 stars because I ordered a bagel with veg cream cheese and I thought the CC had gone bad at some point because it tasted a little fishy. Looked inside and found a chunk of what I'm guessing is their whitefish salad in bagel - LOL. No wonder I thought the cream cheese was off putting! I get contamination between all the different fillings can happen. But maybe they should keep the meat/fish separate from the cream cheeses? Maybe they already do - who knows. I'm pregnant so I was pretty grossed out by this quick and had to throw out my bagel sadly. Still great fast service and nice staff. Hope this doesn't happen to anyone else

I walked by this spot many times, not realizing that this was a bagel shop chain people will stand in line for. I gave it a try from my usual bagel shop. I got The Zucker's Traditional on everything bagel, which consisted of Nova Scotia salmon, plain cream cheese, beefsteak tomatoes, red onions, and capers. It was their best seller according the the staff members. For about $14, although it consisted of lox, it costed a lot for the amount you get. Also worth mentioning, the bagel was toasted to a crisp where it was super hard to bite into the bagel. I have to mention that the staff members were super patient with me for a first timer not knowing what to order. Very friendly and enthusiastic about helping me select a sandwich to choose. Unfortunately, I am going to stick with my other bagel shop, where the prices are more reasonable and I can take a bite out of a bagel with ease.

Came to pick up sandwiches because I was in the area and my fiance wanted some lox. As you walk in, they have the menu up in case folks are in line and want to figure out what they want or there is also a huge menu you can look at before ordering. Anywho, we ordered the Zuckers Traditional and BEC. The ordering process was easy enough in store- tell the guy what you want, you pay while they make your order. I paid about $23 for two sandwiches so it feels a tad steep but I guess, considering what I ordered and the quality of out food, it didnt feel too bad! My fiance really enjoyed the lox, or maybe simply because he hasn't had it in a long time. Sandwich was packed with salmon and though I dont eat that myself, I can tell its a pretty solid lox sandwich! For my BEC, it was a pretty stuffed egg sandwich though I wished they gave an extra piece of bacon!

Good lox spread bagel, but not so good iced coffee. I was nearby and had never had these guys before. I got my usual test bagel of an everything bagel with lox spread. Not toasted. I did not get a black and white cookie as they only had the small ones. Also got an iced coffee. The bagel itself was soft and chewy. The lox spread (nova cream cheese) was pretty good. Nice chunks of fish but not too salty. Still not my favorite bagel though. The iced coffee was not good. It tasted super watered down.

This place is awful! First, with only two people in line it take 15 minutes just to place an order and then 45 minutes to get it, only to have it be wrong. Five Employees and almost no business and they still can get it right. It took an additional five minutes to get my refund. An hour of my life I'll never recover. I ordered Saurage and Egg on a Salt Bagel and got Egg and Cheese on a Salt Bagel. This is my second attempt to patronize this place and both ended up in complete failures. There's a Starbucks down the street and while I loath them, at least they get stuff right.

It's not bad. Came here and picked up a smoked turkey with avocado and tomato on a bagel. Given the ingredients it's a bit bland but it's not their fault. Overall looks like a nice place will come back and try something else next time.

The bagels are good. I'm impressed that they have so many different kinds. Unfortunately they are not consistent with the finished ordered item. I've gone in several times to order a toasted bagel with cream cheese. 50% of the time I'm given the wrong bagel. Sometimes they give alot of cream cheese and other times I get a very thin layer (not even enough to scrap up with a finger) as if they were running out. They always repeat my order after they take it so I'm not sure where the error happens. It sucks but if I continue to go here, I will have to check my bagel before I leave ...or just eat it like I've been doing. lol

People always talk about how New York is famous for their bagels and bagel sandwiches and boy is it true! My pastrami sandwich on onion bagel really made my trip to New York worthwhile. Forget the slow Subway, dirty streets, and crowds of pushy people that I dislike about New York, and remember the positives like the museums and iconic buildings and food that make New York a famous destination. This pastrami sandwich had it all, home smoked pastrami, a nice chewy onion bagel, great cream cheese, fresh veggies, and quick service. If I could have this Bagel chain in every city in the world I would; five stars all around.

Pretty decent bagel! My everything bagel and cream cheese hit the spot when I needed it to. There was a bit of a line and wait. The prices here are not bad. Definitely would stop here if I needed a quick, cheap bite to eat, but probably not coming here intentionally.

The standard bagel is good, but the gluten free bagel is inedible - dry, tasteless, bad texture.

This place is a good addition to the area, we can always use more bagels! I'm only basing my review on the bagels, I didn't get any spreads. The bagels were good, hot and soft! The whole wheat everything is like a little bagel ball, but had every square inch covered, which I love. Why they didn't get 5-stars: The wait can be long in the morning. They need to find a better system for orders or tell the workers to speed it up a bit. I just watched someone squeeze out jam in slow motion onto a bagel. Order accuracy: I always come in for a dozen bagels, very simple. I have had shorted orders, orders with the wrong bagels and other versions of inaccuracies to a point that it needed to show up in my review.

Not my favorite bagels in the city by any means, but a fantastic addition to an area where, previously, the only decent bagels were a hike away on 28th between Park & Lex (Bagels & Schmear). Glad to see Zucker's has sprung up in lieu of Panera. The bagels are large, filling, and heavily coated with seeds, just the way I like it. The cream cheese is substantial but not overwhelming, and the few times I've gone the bagel has been toasted well. The inside is relatively large and there's some seating in the front. Employees have been consistently friendly and helpful. While I've only gone a handful of times (so far) I saw a bunch of signs advertising lunch specials which I'd love to check out at some point. Zucker's is also on Seamless (although with a hefty delivery fee). I say this with a grain of salt considering the physical space is still in its nascent days, but it feels very clean and well-kept on the inside. I've only taken my food to go, but I would definitely eat here provided I had more time on a weekend or something. Taking off 1 star because a bagel with cream cheese will run you close to $4 here - not at all highway robbery, but certainly pricier than equal competitors. All in all, great to have Zucker's in the 'hood. Will definitely return, but not sure if I'd go out of my way.

Bagels are so good, huge and really fresh. We placed a delivery order, and there was more than enough spreads for our order.

Not bad at all, but nothing that made me say 'hot damn"...and I love saying hot damn after a really good bagel* The place was pretty busy on the Sunday I stopped by (no shock there, Sunday is the official bagel day of NYC). They had a line, but everyone was getting a little ticket and moving on. I thought it was a cool old school thing that they gave me my order on a slip to bring to the counter, but all I got was a bagel...which was done 20 seconds after my slip was handed to me. Did this need to happen? Anyway, I grabbed mine to go, along with a cup of coffe. The price was reasonable by NYC standards (7$ish with tip...the world we live in folks), and I left on my way to school (Baruch, just around the corner). The bagel was honestly just fine, but we live in a city where there are SO many better options (shout out Brownstone Bagles, sorry I cheated on you...come on, you know you're the only one for me, baby). Bottom line; this place will do in a pinch (like if you're studying for an MBA and need a bagel smothered in cream cheese to help you deal with the fact that the rest of your Sunday will be spent in a library), but there are better options. ______________ *you didn't know that, but now you do

Over the summer, there would be a line out the door. Tried a few times, not sure what the hype is all about or how they have multiple locations surviving in the city. I always opt for my bagel to be toasted, but it never gets toasted at all. The bagel is very very dry. I also gave their coffee a try and was also disappointed.

Disappointed because I really wanted to like this place. I like my bagels scooped and toasted dark with scallion cream cheese. I give the same instructions to every deli / bagel shop and it's usually understood - scooped out & toasted dark so I get that nice crispy texture to contrast the cream cheese. The bagel I got from Zucker's was only slightly scooped on the top side of the bagel. It was barely toasted. This really throws off the texture and bread to cream cheese ratio. Not to mention the hefty price tag ($4.75 for a bagel cream cheese??) for a bagel I don't really want to eat. Any deli can get the basics done a lot better.

Update to my initial review (below). This place is going down hill. Changing my three star to a two star. The workers are awesome, but management is getting so skimpy with everything. It's all shrunk... the amount of lox on the bagel, the pathetic side of slaw and mini pickle, and just everything in that place is now bare bones and over priced. I live around the corner and will now be walking elsewhere for bagels. Original review: Bagels are awesome. Overall the food is decent. Service is pretty hit and miss. Weekend manager licks his fingers a lot when writing orders, usually glove hand to write and to grab and pick bagels. Kind of gross. One register girl is on it and the other will double charge you all day, have to ask for receipt to check things. In summation, food is great and hygiene is on the borderline, hence the three.

Came here for some quick breakfast today and got a lox everything bagel with regular cream cheese and an orange juice. It does have a lot of cream cheese, which I didn't love, but I just scraped some of it off. Overall it was a bit pricey, but quick and filling!

Very disappointing Zucker's!!! Today I went to Zucker's... ordered a (very nice) bagel and wanted to pair it with a café columbe. The mistake i made was to ask for my coffee to be served my REUSABLE coffee cup. The lady said "no", when pressed the lady said it was "against company policy". wtf!? It's 2019, we have a huge issue with the over consumption of single use materials and Zucker's refuses to let consumers make their own choices.

Popped in here while thrifting - got the Traditional Sandwich on a sesame bagel and an iced latte. Both were delicious. The bagel was pretty exceptional and the smoked salmon super yummy. The latte was tasty as well and the service was courteous and sweet. You can also sit at the window and watch the world go by as you eat. Would def return to try something else.

The employees here are absolutely incapable of their jobs. The cashier woman is extremely rude and is by far the worst out of all of them. The bagels are so so and they almost never get your order right. This place SUCKS.

Long-time Zucker's customer here (not only at Flatiron, but also midtown). Placed an order via Zuckers website for pick-up an hour later. One of the main reasons for ordering ahead is to avoid waiting inside during COVID. And let's be honest, it helps the business to have people order ahead (not to mention saves them money on employees). Arrived 3 minutes after the pick-up time, but no order ready. After 5 minutes without the person working the cash register even acknowledging my presence I asked about my order. He asked my name and then went to the back, when he returned, he asked if I ordered from that store. I showed him the email which clearly says East 23rd. He goes back again and then returns and asks me if I ordered on a delivery app. I tell him I ordered from the website and again show him the email. The manager then comes over - with his mask below his nose - and tells me they have not had an order for Jeff "all day." So, I show him the email, and when he looks at my name, he says something like, oh it's under P_____ (my last name). He then goes to the back and returns and tells the cashier something like, you gave the order away, I made it myself. The manager then turns and walks away, without so much as acknowledging to me what happened or that they did in fact have an order for Jeff. I did not leave the store until 18 minutes after arriving. On the plus side, they had some live Allman Brothers playing while I waited. From now on I will "pick-a-bagel"

This is a fast casual bagel and sandwich shop. They had two decent deals when I went - a $5.25 breakfast for a bagel sandwich with coffee, and a $8.50 lunch for any sandwich with a drink. I am not sure how long the promotion is going on, because the regular prices are a little steep. I had a bagel with two eggs and cheese from here. The bagel was high quality and very fluffy. It was also very sizable and very thick overall. Zucker's is more expensive than the average deli, but the trade off is it is slightly higher quality.

Another typical NYC bagel spot with some seating (mostly in the form of a long communal table with stools), and tasters with different bagel toppings throughout the store. Chain with 4 locations. The bagels are average for NYC. I got a sesame seed bagel with regular cream cheese, lox, lettuce, and tomato. The bagel was pretty tall/thick and had a ton of sesame seeds. It also had a ton of cream cheese all in 1 later, resulting in large cream cheese clumps. It was also really chewy and bready and didn't have a great crunch.

good bagels but the service is beyond SLOW. no matter what time these guys are terrible at taking orders, getting the order correct and offering any kind of efficient service. too many bagel options to wait 20 min for a sandwich. get it together! Focus efforts on people standing 5 deep before prioritizing online orders.

The food and bagels are good but unless you're getting a plain bagel don't expect them to get the order right. I go there for lunch and I'm not even exaggerating that not once did someone get my order correct at this location or the upper west side one. Today's surprise was the TriBeCa sandwich but they forgot the cheese(??)..and the pickle..and didn't scoop out the bagel. Mistakes happen but when it's always a problem you're going to lose customers, hoping this will be a heads up to the owners to make improvements!

I wanted to avoid this place but the bagel craving was strong. This is not a place to wait in a long line for a bagel. In fact when I became the first person in the line I was patiently waiting and telling the person next to me I had no idea what to do. The staff overheard me and decided to berate me for not understanding that I had to wait for someone to tell me to come to them to order. In fact they acted like I was doing a crime standing there questioning what they had on display. After this rude interaction I was finally able to order a flat bagel, everything with jalapeño cream cheese. It was not toasted, simply cut yet the bagel itself was a little on the crispy over cooked side. After collecting a bunch of rando crap on the way I ended up spending $13 on this mediocre bagel. The bagel with cream cheese is like 4.50 right now. Guess they have to pay that rent. I doubt I'll ever satisfy my bagel cravings here again. It's just not worth it to spend this much on mediocrity and reward bad attitudes.