"Shopping at Shinsegae Department stores in Korea have a special kind of glamour, and of the three major players—Lotte, Hyundai and Shinsegae—Shinsegae is the most glamorous. Bursting with designer bags, shoes and clothes, the glittering interiors and constant crowds are a staple on the Seoul shopping curcuit. Make your way through throngs of bustling Seoulites shopping for the perfect perfume in the cosmetics section, or brave the food and wine floor to find a standout vintage. Whatever you decide to shop for, you'll be in good company—Seoulites are known for their consumeristic prowess. Warning: Make sure you fill your wallet before stepping through the shiny revolving doors—the prices are not for the faint of heart."