"A buzzy Shoreditch hotel popular with locals and travelers alike, it opened in 2022 with 258 rooms that balance calm minimalism—lots of white, light wood and natural light—with playful touches like tapestry walls and bespoke artwork. Public spaces emphasize social life, from a lively coffee shop and a rooftop bar with Palm Springs–inspired decor to a cozy cocktail bar by a noted mixologist; the signature all-day seafood restaurant channels English seaside villages, and the location places guests within easy reach of Columbia Road Flower Market and Broadway Market." - Jennifer Flowers, Annie Fitzsimmons, Katherine LaGrave