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"A New York restaurant opened in 2022 by Chikara Sono, who drew on his Hokkaido upbringing to build a menu centered on the region’s produce and seafood. He imports Hokkaido rice and stresses that the island’s vegetables, seafood, and even wines taste distinct; customers reportedly react with excitement when told their rice and other ingredients come from Hokkaido." - ByChihiro Tomioka