"Or all of a sudden, the food you’ve been serving all along becomes a main plot point in a hit TV show, and TikTok creators everywhere want to try it. The Korean noodle and dumpling chain MDK Noodles had been selling dalgona, the stamped Korean candy, for at least a year when “Squid Game” aired on Netflix last September. Dalgona, featured in a life-or-death challenge in the third episode, then became a TikTok favorite, and the chain, which has locations in L.A. Anaheim, and Houston, saw sales go from a couple dozen pieces a month to as many as 500 in a month at a single location." - ByMaggie Hennessy
