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"This Ebury Street townhouse conversion is a masterclass in how to maximize eclectic style in a small space. It also delivers on a hard-to-keep promise: an elegant hangout that feels like home, in a great location, at an affordable price. Owners Matt and Charlotte Goodsall opened the property in 2008, quickly turning it into the area’s loveliest little boutique hotel and the best affordable hotel in London. They reframed challenge as opportunity during the 2020 lockdown, overhauling the interiors and adding a new café. The couple enlisted Fraher & Findlay architects, whose previous projects include Wolf & Badger in Coal Drops Yard, but relied on their own taste for the decorative details, sprucing up corners with Sanderson wallpaper and Pooky lampshades. The 28 bedrooms range from minuscule to moderately sized, but this only contributes to the country-cottage cosiness. Clever design ensures that even the tiniest space is optimized, with teal velvet headboards, mountains of ikat pillows and marmalade-colored armchairs (thoughtful reading material is provided—ours was Aesop’s Fables). Single rooms come at a keener price, so solo travelers are well looked after. The Buttery kitchen is helmed by Stefano Cirillo, previously at Notting Hill spot Beach Blanket Babylon. Breakfast is made up of perfectly executed classics—avocado on sourdough with runny eggs, chocolate-spread-layered French toast topped with berries, a full English with halloumi—accompanied by the smell of freshly ground Gentlemen Baristas beans and crunchy pastries from the bakery down the road. The back garden is a tiny pocket of quiet for chatting late on summer evenings. Just like the rest of the house, it’s a sweet miniature that has all the elements needed and charm in spades. Price: Rooms from around $244 per nightAddress: 135 - 137 Ebury St, London SW1W 9QUClosest tube station: Victoria" - Condé Nast Traveller, Steve King
