"Echigo doesn't look like much at first. Situated on the second story of a strip mall, above a Pizza Hut and a dentist, the restaurant has white-tile floors and bright lights that don't suggest high-end sushi. But it's been holding down moderately priced Nozawa-style sushi for almost two decades. What Echigo lacks in decor, it more than makes up for in the quality of its fish; in fact, many consider it one of L.A.'s best omakases , especially for the price." - Hugh Garvey, Krista Simmons, Maxwell Williams