"The W refers to itself as an electric hotel in the heart of San Francisco—and it's not kidding on either front. The location on Third Street in SoMa is great for big cultural destinations like the SFMOMA and the ultra-modern decor lights up, from the black check-in desk that glows pink and purple to the light-up map of San Francisco above it, as well as the LED lights embedded in the bar. Younger guests who like a funky vibe and a great location will be right at home (as they usually do at Ws)." - Megan McCrea, Jenna Scatena