"With Seoul-based Asiana's “Magic Boarding Pass” program, travelers can score a host of discounts at tourist sites throughout South Korea and other regions in the airline's network. Simply flashing their boarding pass opens up fliers to reduced entry costs at museums and other attractions, including 30 percent off admission at Seoul's Coex Aquarium and 10 percent off tickets to the city's Jeongdong Theater, plus other perks like free drinks at restaurants. Browse the airline's dedicated discount page to see all the available deals."