The Best New Hotels in the World: 2023 Hot List | Condé Nast Traveler
"The rocky sparseness of Morocco’s Agafay desert has long attracted travelers wanting a break from the sensory explosions of Marrakech. It’s an ideal landing spot for the Habitas group, which since 2016 has been setting up their minimalist, sustainable eco-retreats in places like Mexico, Namibia, and Saudi Arabia. Their oasis among the lunar dunes eschews bells and whistles in favor of communal vibes and engagement with nature—or “luxury for the soul,” as founders Oliver Ripley, Kfir Levy, and Eduardo Castillo call it. They have now applied their ethos to Agafay’s 41 Berber-inspired tents and lodges. Each en suite tent—solar-powered, with eco-bathrooms—embodies stylish pared-downness: no minibars or TVs, just wooden floors and earthy cream and ochre tones reminiscent of the regional rock. Like all Habitas retreats, Agafay uses light-impact building materials as much as possible, either upcycled or sourced locally, which are designed to blend into the landscape. Weekenders escaping European cities sink into poufs and Berber rugs inside the communal glass-wrapped lounge. On the semi-open dining veranda, beneath raffia lamps, they tuck into lamb slow-cooked in the underground oven before knocking back market sangrias by the open-air bar, silhouetted against the Atlas Mountains and flame-red sunsets that give way to heavenly constellations. This is what travel is about—less guilt and more meaning amid tranquility, good conversation, and cleansing nature. Rooms from $350." - CNT Editors
