Japanese restaurant · Apgujeong-dong
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Jiro ramen
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Clothing store · Hwanghak-dong
포스트 아카이브 팩션 (파프) offers a sleek, museum-like tech wear experience with standout designs and friendly, hands-on service.
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Hotel · Sajik-dong
Luxe downtown Seoul hotel with sleek rooms, five upscale eateries, spa, gym, indoor pool, and killer city views just steps from the metro.
Korean restaurant · Jamsil-dong
Open 24/7, 양양집 serves rich, comforting Korean beef soups and fresh yukhoe bibimbap in a spacious, friendly spot near 석촌고분역.
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Art gallery · 가회동
Gallery Hyundai, housed in a Russian-style brick building, offers free entry to vibrant exhibits blending traditional Korean folk art and contemporary international works.
Cosmetics store · Sogong-dong
Olive Young’s flagship Myeongdong store is a bustling two-story beauty haven with endless skincare, cosmetics, snacks, and a free gift vending machine.
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Cultural center · Ihwa-dong
Dongdaemun Design Plaza, Seoul's neofuturistic marvel by Zaha Hadid, dazzles with curving forms, art exhibits, night lights & pop-up shops.
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Discover the beloved Korean beauty brand, Skin Food, where wholesome ingredients like celery and coconut transform skincare into a delicious ritual.
Fine dining restaurant · Apgujeong-dong
Solbam serves inventive Michelin-starred Korean fine dining with seasonal, artfully crafted dishes and thoughtful service in a sleek, modern setting.
· 가회동
Insadong's bustling pedestrian street mixes traditional teahouses, Korean crafts, quirky boutiques, and vibrant art spaces in the heart of Seoul.
Cultural landmark · Sajik-dong
Deoksugung Palace blends serene Korean tradition with Western charm, featuring peaceful grounds and a vibrant royal guard ceremony in Seoul's heart.