The Differences Between Processed White Flour and Whole Grain Flour | Eater
"A large national flour company that became emblematic of the pandemic bread craze—moving massive retail volumes (roughly 23.7 million 5-pound consumer bags in 2019 and nearly double that between April and November 2020). Company representatives stress that their whole-wheat products meet the 100-percent whole-grain definition and are not enriched post-milling, and the brand invests in consumer education about milling, freshness, and proper usage—noting that retail whole-wheat flour is shelf-stable for up to a year even as food-service professionals prefer much shorter use windows for peak quality." - Dayna Evans
