"Long known for placing politics at the center of its identity, the company has repeatedly taken public stances on social issues: it declared support for Black Lives Matter in 2016, released a 2019 Bernie Sanders–inspired flavor that used hot cinnamon to symbolize a political revolution, and in 2021 announced it would no longer sell its product in Israel—a move the founders defended in a Times op-ed. The brand maintains an activism section on its website outlining commitments to LGBTQ+ and refugee rights and environmental justice, and has clashed with its parent company, Unilever, over allegations that those commitments were being undermined. Most recently, a co-founder was escorted out of a Senate committee hearing and later charged with the misdemeanor of “crowding, obstructing or incommoding” after protesting U.S. policy toward Gaza, publishing video of the incident to X and denouncing government actions he said were starving civilians and harming children." - Jaya Saxena