Hawaiian Activists Plan Aloha Poke Protest Friday in Chicago - Eater Chicago

"Native Hawaiians have objected to Aloha Poke Co.'s legal strategy of demanding poke restaurants to drop the words 'aloha' and 'poke' in its names, seeing it as cultural appropriation. Dr. Kalamaokaaina Niheu has led protests against the company in Chicago, and there are plans for more demonstrations. The company's actions are seen as particularly hurtful due to Hawaii's history of colonialism. Aloha Poke Co. was founded in 2016, has expanded to several markets, and claims it does not intend to shut down competitors." - Ashok Selvam