Conchas Are So Good Right Now | Eater
"Launched by a former marketer who pivoted to baking, this San Francisco shop experiments with nontraditional concha flavors such as chocolate chunk and strawberry hibiscus, and avoids artificial colors. Natural ingredients like matcha are used to achieve both color and complementary flavor, reframing Mexican-style pastries by blending inspirations from other global pastries into a distinctly Mexican format." - Jaya Saxena
