"As one of the grocers credited with popularizing the grab-and-go rotisserie chicken, this chain helped normalize buying pre-cooked birds; Americans purchased hundreds of millions of rotisserie chickens in recent years. The appeal combines loss-leader pricing, convenience, and a robust online ecosystem of recipes and hacks that encourage repurposing the bird throughout the week into soups, salads, stir-fries and other meals." - Dana Hatic