"When Christina Tosi began making desserts at Momofuku in the mid-2000s, they were all about playful, inventive takes on mainstream sweets. In 2008, when she opened the first Milk Bar, things like cereal milk-flavored soft serve, truffles that tasted like “birthday cake,” and cookies stuffed with cornflakes and and potato chips were delightfully weird riffs on beloved mass-produced flavors, with enough of a twist to push them beyond their origins. It was the coolest, most inventive bakery when it debuted, zagging from the trends, unapologetically sweet, ready to make what tasted good, not just what was considered good taste." - Jaya Saxena