"Chicago isn’t known for Thai food, but there is a stretch of good ones along Chicago Avenue in West Town, and that’s where Lee and his family found themselves, outside of Noble Thai. After receiving his food — he spent $26.40 — he realized he had forgotten one of Noble’s signature Thai American appetizers — tiger cry. Not trying it would have been a grave mistake. He scored the charred marinated beef at 9.1 out of 10 saying it was one of the best things he’s eaten: “I drove over here for a reason.” The chicken pad Thai was a bit dry and needed the sauce on top; it scored 7.6 out of 10 (Lee ordered a 3 out of 5 on the spicy scale). Lee exclaimed: “This shit is fresh,” as he awarded the chicken spring rolls at 7.7 out of 10. Finally, the chicken satay was pedestrian, but the peanut sauce excelled giving the dish an overall 8 out of 10. It “absolutely” cured Lee’s cravings. Lee said the restaurant was empty at 4 p.m. on Friday. Was it the food, the marketing, or customer service? Feels like it’s the marketing." - Naomi Waxman