Oishii

Top NYC Restaurants Serve $50 Strawberries Called “Omakase Berries” | Eater NY

"Based in Kearny, New Jersey, Oishii grows specialty “Omakase berries” in a vertical-farm warehouse from Japanese seeds brought to the New York area by co-founder and CEO Hiroki Koga; the company spent years researching agriculture, vertical farming, and strawberry cultivation to recreate the foothills of the Japanese Alps inside a controlled environment so the berries consistently hit ideal sugar levels of about 13–14 brix (versus the typical 5–6 brix), are plucked at peak ripeness by trained farmers, transferred by hand to restaurants the same day without pesticides, and are available year-round—the business began with restaurants in 2018 after Koga and Brendan Somerville built a New Jersey warehouse in 2017—and Oishii sells a carton of eight strawberries in a sushi-style box for $50 that includes delivery to a World Trade Center pick-up and a tasting with an Oishii team member." - Devorah Lev-Tov