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"The new 10,000-square-foot store was created to be an immersive shopping experience for families, with a camp theme that will change every eight to 12 weeks and 'base camp,' modeled after children’s summer camps, first up. I moved from a general store area selling toys, books, and clothing into sections devoted to arts and crafts, sports, dancing, and other activities, and noted that in the first two weeks there are events including a book signing by former fashion editor Eva Chen, holiday card-making workshops, and a singalong." - Stefanie Tuder